BIBLIOGRAPHY

Books :

Kothari C.R. (1990) Research Methodology : Method and Techniques,

WishvaParkashan, New Delhi. PP115-117
Bodie. Z, Kane. A & Marcus. J : Essentials of Investments PP242-243

Websites :

http://www.economywatch.com/indianeconomy/indian-insurance-sector.html

www.birlasunlife.com/birlasunlife/insurance/bsli.../index5.aspx

http://www.indianmba.com/Occasional_Papers/OP85/op85.html

http://www.banknetindia.com/finance/insure2011.htm

http://www.financialexpress.com/news/the-indian-insurance-sector-ii/181428/

http://iosrjournals.org/iosr-jbm/papers/Vol15-issue1/J01516086.pdf

https://www.sbi.co.in/portal/web/about-us/about-us

http://en.wikipedia.org/wiki/State_Bank_of_India

Journals :

Lect. D.ramkumar(2003), Relationship Marketing The new tantra for life insurance
sector. Department Of Management Studies, N.M.S.S. Vallaichamy Nadir
College, Nagamalai, Madurai 625019 available
 athttp://www.google.co.in/interstitial?url=http://www.indiaschools.com/marketing_02
9.htm last accessed on 07-08-2009.

Dr. Ch.rajesham (2004), changing scenario of India insurance sector, department

of commerce & Business Management, University P G college, Kakatiya University
Khammam, Andhra Pradesh available
athttp://www.insuranceinstituteofindia.com/insuranceinst/publication/uploads/journal-
jan- jun-04/chapter10..pdf last accessed on 14-08-2009

J.Mehra (2005), innovations in life insurance industry, the financial express,

new delhi available athttp://www.financialexpress.com/news/innovations-in-life-
insurance-industrylast accessed on 15-08-2009.