The fast moving telecommunications industry driven by

changing technologies, evolving services and complex

consumer demand, generates new business challenges
which requires constant updating for professionals in the
industry. This course is designed to provide participants with
tools that will enhance their ability to master the changes in
the operational and technical environment to assure success
for their organisations. The course will examine essential
elements of technology evolution, the changing institutional/
legal/regulatory frameworks and the challenges of creating
value through enterprise and effective management
practices. Essential management theories and frameworks
will be adopted to suit the ICT sector. The course is designed
to be challenging, thorough and practical.

For more information contact us on programmes@cto.int

or +44 208 600 3800
Overview `` Dispute resolution `` Emotional intelligence `` Types of change (planed, driven and evolved)
The fast moving telecommunications industry driven by changing `` Data and privacy protection `` Human resources information management `` Top-down transformation and bottom-up change
technologies, evolving services and complex consumer demand, `` Green issues `` Succession planning `` Forces for change and resistance to change
generate new business challenges which requires constant updating `` Managing the politics of change
for professionals in the industry. This course is designed to provide Telecoms technology fundamentals Telecommunications finance management `` The project concept
participants with tools that will enhance their ability to master the `` Overview of telecom networks `` Economic environment of business `` Project plan
changes in the operational and technical environment to assure `` Switching and signalling basics `` Accounting principles `` Project problems and impact on successful implementation
success for their organisations. The course will examine essential `` Transmission basics, optical fibre cable and optical fibre `` Financial management `` Building and sustaining effective project teams
elements of technology evolution, the changing institutional/ system `` Preparation and analysis of general financial statements `` Project monitoring tools and risk management
legal/regulatory frameworks and the challenges of creating value `` Data communications `` Working capital management `` Project closure
through enterprise and effective management practices. Essential `` Internet protocol routing, voice over Internet protocol and `` Costing and management information systems as tools for
management theories and frameworks will be adopted to suit the multiprotocol label switching accounting Risk management and business continuity planning
ICT sector. The course is designed to be challenging, thorough and `` Fixed and wireless access technologies `` Preparing business plan `` Understanding risks within and outside the business
practical. `` Broadband fundamentals, including DSL technologies `` Emerging threats
`` Emerging trends in access technologies Strategic customer relationship management `` Performing a business impact analysis
Objectives `` Next-generation networks, information management systems, `` Customer relationship management (CRM) basics `` Risk assessment and monitoring
This course will provide participants a broad and holistic view of and soft switch architecture `` Behaviour, attitude improvement for CRM `` Developing risk management strategies
the industry and equip them with the ability to adopt end-to-end `` GSM and code division multiple access network architectures `` Customer centric management `` Risks in IT and data
approaches in tackling the key issues that drive value creation and `` Convergence of wired and wireless technologies `` Understanding customer needs `` Business continuity planning and implementation
performance in the highly competitive market place. `` The future market place (4G and beyond) `` CRM measurement `` Disaster management, including action plans
`` Customer care `` Technology selection and migration strategies
Expected Outcomes Planning and design of fixed and wireless network `` CRM in convergent scenario `` Standardisation and security
This course will provide participants with an in-depth knowledge `` Key components of fixed and mobile networks
of the essential principles, theories and frameworks that underpin `` Strategic planning and network design Telecommunications marketing and sales Business cases
technology deployment, regulation, competition and the challenge `` Spectrum planning and optimisation `` Marketing management basics and process `` Product, service or problem description
of value creation through enterprise and applied management. A `` Fixed-network optimisation `` Applying global marketing principles to regulation `` Market research (customers and competitors)
blended learning approach involving lectures, case studies and hands- `` Global telecom standards and next-generation networks `` Consumer decision process `` Operation planning
on application of key concepts has been adopted for the course to `` Spectrum management and pricing `` Marketing of services `` Business controls
enhance the learning experience and outcomes. `` Quality of service monitoring `` Service positioning, differentiation and consumer buying `` Financial analysis
`` Planning of telecom nodes and transmission centres behaviour `` Writing up and presenting the plan with confidence
Key Topics `` Brand management
Understanding strategy `` Business intelligence, marketing research and customer Target Audience
Telecom policy and regulation `` A generic approach (Michael Porter) segmentation Telecommunications professionals of policy makers, regulatory bodies
`` Telecom policy `` A problem based approach (Richard Rumelt) `` Marketing strategies, including e-marketing and operational companies, both fixed and mobile, working in various
`` Policy objectives and implementation `` Strategic choices informed by vision, mission and objectives `` Churn management departments such as planning, strategy, technical, regulatory, legal,
`` Global standards and compliance (Ansoff, BCG GE-Mckinsey and TOWS frameworks) `` Sales strategy and management marketing, sales and business development.
`` Regulatory governance `` Strategic implementation and valuation `` Supply chain management
`` Service and content regulation `` Targeting global markets Six Weeks Course
`` Technology regulation and net-neutrality Strategic human resource management `` Enterprise marketing management
`` Economics of regulation `` Human resource management basics `` Risk management and measurement
`` Market definition, market analysis and forward planning `` Effective communication
`` Competition and regulation `` Time management Cyberspace
`` Dominance and anti-competitive behaviour `` Decision making `` Cyber threats, cybersecurity and cybercrime
`` Price regulation `` Personnel management `` State actors, organised crime and activists
`` Unbundling and access to essential facility `` Job analysis and design `` Protecting critical information infrastructure
`` The long run incremental cost process and access pricing `` Performance measurement, rewards and providing feedback `` Data protection and privacy
`` Mergers and acquisitions `` Recruitment `` Cyber governance and the domain name system
`` Licensing and market entry `` Training `` Cyber risk management
`` Spectrum management and development of new services `` Motivation
`` Universal access `` Team building Change and project management

Commonwealth Commonwealth
Telecommunications communications@cto.int programmes@cto.int Telecommunications
Organisation Organisation

More information at www.cto.int or email us programmes@cto.int More information at www.cto.int or email us programmes@cto.int