1 Transcultural C o m p e t e n c e : Learning t o Lead b y

T h r o u g h - T h r o u g h Thinking a n d A c t i n g , Part 1
Fons Trompenaars and Charles Hampden-Turner

2 Transcultural C o m p e t e n c e ; Learning t o Lead b y

T h r o u g h - T h r o u g h Thinking a n d A c t i n g , Part 11
Charles Hampden-Turner and Fons Trompenaars

3 N e w Vision of Capitalism Richard Branson, Virgin

Charles Hampden-Turner, Naomi Stubb-de Groot, and
Fons Trompenaars

4 Creating a Hyperculture Martin Gillo, Advanced Micro Devices

Charles Hampden-Turner

5 Recipe f o r a T u r n a r o u n d Philippe Bourguignon, Club Med

Fons Trompenaars and Charles Hampden-Turner

6 Recapturing t h e True Mission Christian Majgaard, Lego

Dirk Devos and Charles Hampden-Turner

7 The Balance b e t w e e n M a r k e t a n d Product Anders Knutsen,

Bang and Olufsen
Fons Trompenaars and Charles Hampden-Turner
 8 Private Enterprise, Public Service Gerard Mestrallet, Suez
Lyonnaise des Eaux
Peter Prud'homme van Reine, Pons Trompenaars, and
Charles Hampden-Turner

9 Leading One Life Val Gooding's, British United Provident

Association (BUPA)
Charles Hampden-Turner

10 Pioneering t h e N e w O r g a n i z a t i o n Jim Morgan, Applied

Materials
Fons Trompenaars, Peter Prud'homme van Reine, Jae Ho Park, and
Charles Hampden-Turner

11 T h e Internet as a n E n v i r o n m e n t f o r Business Ecosystems

Michael Dell, Dell Computers
Maarten Nijhoff Asser and Charles Hampden-Turner

12 Global B r a n d , Local T o u c h Stan Shih, Acer Computers

Peter Prud'homme van Reine

13 Weathering t h e S t o r m Sergei Kiriyenko, former Russian Prime

Minister
Allard Everts and Charles Hampden-Turner

14 T o w a r d a N e w Spirit Edgar Bronfman, Seagram's

Todd Jick, Charles Hampden-Turner, and Fons Trompenaars

15 C h a n g e w i t h i n C o n t i n u i t y Karel Vuursteen, Heineken

Dirk Devos and Charles Hampden-Turner

16 T h e Challenge o f Renewal Hugo Levecke, ABN AMRO

Dirk Devos and Charles Hampden-Turner

17 Keeping Close t o t h e C u s t o m e r David Komansky, Merrill Lynch

Fons Trompenaars and Charles Hampden-Turner
18 M a n a g i n g t h e I n t e r n a t i o n a l i z a t i o n Process Kees Storm,
AEGON
Fons Trompenaars

19 A C o r p o r a t e Dynasty Rahmi M. Kog, Kog Group

Jo Spyckerelle and Charles Hampden-Turner

20 Leading t h r o u g h T r a n s f o r m a t i o n Mark Moody-Stuart, Royal

Dutch Shell
Jo Spyckerelle and Charles Hampden-Turner

21 Keeping t h e Family in Business or Keeping t h e Business in

t h e Family Stuart Beckwith, Tim Morris, and Gordon Billage
Peter Woolliams and Charles Hampden-Turner

22 Transcultural C o m p e t e n c e t h r o u g h 2 1 Reconciliations
Fons Trompenaars and Peter Woolliams