Documenti di Didattica
Documenti di Professioni
Documenti di Cultura
Submitted by
Armand Abaya
Shakir Akbari
Mariamma Kallanchira
Table of Contents
I. History..........................................................................................................................3
II. Organizational Structure..............................................................................................4
III. Culture........................................................................................................................6
IV. Recruiting Process......................................................................................................8
V. Training.....................................................................................................................10
VI. Accenture and Its Competitors.................................................................................12
VII. Future of Accenture................................................................................................13
VIII. References............................................................................................................16
IX. Appendix..................................................................................................................17
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I. History
Accenture first started out as Andersen Consulting, the consulting division of Arthur
Andersen. In 1989, a group of partners from the consulting division of Arthur Andersen
firms around the world decided to separate from their mother company to form Andersen
Consulting. The focus of the new organization was “consulting and technology services
Despite the split, Arthur Andersen and Andersen Consulting units worldwide were still
separate firms.
contract and therefore sought to terminate all contractual ties with them. Accenture
claimed that AWSC had not properly coordinated the practices between Arthur Andersen
and Accenture units and that Arthur Andersen firms were guilty of directly competing
with the Accenture firms. Accenture finally ended all contractual obligations to AWSC
and Arthur Andersen in August 2000 after the International Chamber of Commerce
of its separation from Arthur Andersen. Accenture then undertook a massive re-branding
campaign to promote its new name and image. To keep up with its rapid growth and to
corporation. In July 2001, Accenture’s initial public offering finally materialized when it
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Accenture's strong organizational structure has been a one of the key ingredients
in the foundation of its success. As with all large companies, Accenture will occasionally
“fine-tune” its subunits and reporting structure, in response to market demands and/or
immerging technologies, but not even after going public in July of 2001, has it
The stability of this foundation has freed Accenture’s resources to stay focused on
organizational method is common in the consulting world and has the following
characteristics: each worker is assigned to two bosses in two different hierarchies. The
first hierarchy is the executive aspect and is there to get projects completed using the
resources that the company has. This is the top most level at Accenture, and is the
aspect that did slightly change when Accenture became public in 2001 (partners became
executives). The second kind of hierarchy in the matrix structure is the functional aspect
and is to assure that every person in the organization is well-trained in an industry and is
also measured by a boss who is the top-expert in the same field. At Accenture this
functional aspect is also a matrix and is made up of five industry-based operating groups
and three capability groups. The five operating groups are: Communications & High
Tech, Financial Services, Government, Products, and Resources each with their own
subgroups. The three capability groups are Business Consulting, Technology &
Outsourcing, and Business Process Outsourcing. This matrix of operating groups (with
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Accenture has been one of its greatest strengths when it comes to implementing core
business. In order to execute successfully, Accenture has organized its nearly 150,000
employees under 4000+ managing senior executives (known as partners prior to 2001).
executives makes it stand out from its competition and also leads to what the career
The career path at Accenture is very straight forward and it is expected that the
employees will climb to the top most rung on the corporate ladder. This is one of the
reasons that Accenture has been able to attract and retain the some of the best people
in the market. An entry level position at Accenture is an Analyst which is the “front-line”
of the company. Their main responsibilities are to apply explicit knowledge to complete
technical tasks for the client. The position up from analyst is a consultant; a consultant’s
responsibilities are similar to that of an analyst but they also have a hand in directing the
development of operations through out the duration of a project. Moving up from the
consultant level is the manager and senior manager. Their job is to establish a sense of
mission, vision and goals for each client or account, emphasizing improving workforce
and service delivery, and to disseminate the message to the consultants and analysts
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that report to them. At the top of the ladder in Accenture is the senior executive,
previously called partner. The senior executives are constantly looking for innovative
ways to help the client; they become a type of executive coach. Senior Executives help
and lead the managers in what Accenture is willing to offer the client; they delineate
which teams will do what work. They write the contracts and see to it that the bigger plan
different sectors that an employee might work in and in their time at Accenture they will
likely work in many of them. To address the management issues that go along with the
many different ways to be an expert, Accenture has spread much of the decision making
to the levels of personnel in the firm who would be best equipped to make or influence
those decisions (i.e. consultants help with the micro management and senior executive
the macro). This separation of power has enabled and will continue to enable Accenture
to survive in even the worse business conditions. It gives them the advantages of a big
III. Culture
Accenture has a high performance culture. The corporate culture is rather unique,
because they often hire college graduates who are sharp and then train them to
specialize in a demanding skill. One of Accenture’s assets is having the “Best People”.
Most employees are very active within in the firm; it’s highly encouraged to participate in
special interest groups, and recruiting within the firm. Being a global firm, the diversity of
its employees is tremendous. There is an expert in almost everything within the firm and
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achieves consistent and solid revenue growth, maintains a high return over the cost of
capital, and so are rewarded with valuations that indicate strong growth expectations.
The organization has a leadership culture that unleashes the business's energies and
capabilities. They are not only skilled in just developing strategies but also in executing
them. That is the key factor to manage the balance between the responsibilities of today
and the challenges of tomorrow. In turn, employees are associated with the goals of the
organization, and they are highly competent with the right skills.
Though the number of employees is large, they maintain an organization wide culture.
This is possible due to the common training. Employees who do well at Accenture
should pay attention to the organizational structure with its specified practices, specific
hierarchy, and defined code on how to do the job the Accenture way.
Accenture can be a very demanding place to work. The employees are usually
categorized as “work hard, play hard”. Performing for the client is always demanding,
especially when there are tight deadlines. It is rare to see a consultant put in 8 hours of
work and call it a day; their day will go home with them. But at the same time the firm
prides itself in having a good work/life balance for its employees. Accenture is a
company that has very high standards and they require dedication and self-discipline on
the part of employees who have the commitment and initiative to perform. This hard
work is paid back in advancement based on merit not necessarily based on seniority.
There is an appreciation of co-workers. They’re fun to be around; they work hard. They
have very talented people who are concerned and united and smart, who know their
stuff and contribute. Most projects allow employees to work from home on Fridays or
even not work at all on Fridays if all the hours for the week have been put in.
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leadership supports and works hard to bring diversity among employees. Diversity plays
an important part in its culture. The firm offers internships, jobs, and scholarships
regardless of nationality and other background. Accenture also provides its employees
with workshops and training programs such as Valuing Diversity and Men and Women
as Colleagues. They have many programs for women and minorities. Accenture's
reasons for diversity are sound: “We want to continue bringing in the best and the
brightest, and retain them, so we want to make sure that if minorities come in, they see
people like them in the higher ranks. And we serve clients, so we want to show our
clients a diverse team.” Accenture also tries to achieve diversity within its network of
Like most consulting firms, Accenture aims to recruit the best and the brightest. To
identify candidates who can potentially fit well into the organization, Accenture has a
rigorous and thorough recruitment process. Although this process may differ slightly from
one Accenture country office to another, the basic recruiting components and criteria are
the same. Since the company culture is fairly consistent across offices, Accenture seeks
Accenture identifies schools at which they would like to recruit students. Once
these schools have been identified, a representative is sent to establish contact, perform
marketing roles and conduct interviews at the campuses. Students at schools where
Accenture does not directly recruit from are still encouraged to apply by sending their
Once applications and resumes have been screened, applicants that have been
initially identified to have potential are invited for the first-round of interviews. The first
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interview deals with a very basic assessment of the applicant. Accenture will more often
than not ask the following questions during the first interview4:
determine if an applicant’s personality type will fit well into the company culture. The
interviewer will be asking questions about previous work or school experience that may
imply how well the applicant can perform at Accenture. One common behavioral
question is “Tell me about a time that you solved a challenging problem.” Depending on
your answer, the interview can ask several follow-up questions such as “What made it
challenging? What were your thoughts as you were facing this problem? How did you
attempt to resolve it?” Accenture seeks professionals who are well-rounded with strong
a strong learning capacity, a willingness to work hard and flexibility. The second-round
- Goal-Setting
- Proactive approach
- Critical thinking
- Thoroughness
- Forthrightness
- Self-control
- Interpersonal flexibility
- Self-starting ability
The number of interviews and type of questions can vary as it also depends on the
needs and nature of the position being applied for (experienced or entry-level, technical
The various service lines of Accenture normally hire people with educational
backgrounds related to their area of expertise. Solution operations, for example, usually
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engineering, math and economics. Tech-oriented service lines have professionals with
information systems degrees. The Human Performances service line, on the other hand,
V. Training
Accenture is very concerned about training and increasing one’s skill set. The firm
has a knowledge base that is dedicated to computer based training, also known as
CBT’s. There are CBT’s for all facets of the work. In addition they regularly offer web
seminars that multiple people can log into and participate in. Much training is done on
in Accenture's training department says, “Any software that you'd be expected to work
on, you're going to get trained on it. It's very well organized.” Another employee thinks
Accenture tries to stay on the cutting edge of software: “Training is changed on a regular
basis. When I started, it was all COBOL. Then it went client server, then HTML. Now it's
Java, ASP, and other Internet-based e-commerce languages.” Live training courses are
arranged by employees within in the firm and offered to all employees. The firm also
sends its employees to vendor training if there is no training that the firm can provide
within. Each employee has a training budget and it is up to him/her to take the initiative
to use it.
Accenture provides technical and managerial skills development, and in 2000 the
firm spent nearly six percent of its revenue on training. Entry-level employees get an
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average of 750 hours of training during their first five years. The firm used to share
training space with Andersen at St. Charles, but now most of the training is offered
online. Consultants can now register for a wide range of online classes. The goal of
Accenture's massive training efforts is to enable its numerous specialty groups and
many international offices to work together to offer its business integration solutions to
clients. One person says, “You speak the same language as far as what you're trying to
achieve with a client. The training puts you on the same page.” At the same time, new
consultants learn how to use the Knowledge Exchange, Accenture's internal information
management system, which enables them to tap into mountains of data from all the
The goal is to create a global business situation for Accenture consultants. The training
programs are often taught by Accenture's own consultants. A recruiter says, “Our
people, as part of our culture, have always been encouraged to participate actively in
training opportunities. The participation involves not only taking the training but a
The coming years should focus on competencies that have the most significant
Some other skills like critical thinking, creative problem solving, and the skills required to
establish and grow social networks which will bring success. Accenture has developed a
core prospectus for Enterprise workforce professionals that offer a regular and multi-
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has maintained a compound annual growth rate of 16% for the last 15 years (source
Annual Report), and has grown into one of the largest service providers in the global
But the industry of external service providers is a very competitive environment. The
major players in the industry share the same small targeted market; they make it their
business to deal with the largest of contracts and tend to ignore small to mid sized
projects. One can also expect a response to most of the government RFPs (request for
proposals) from all of these companies, as they all have government initiatives within
their firms. As a result these companies confront each other and vie for the same
technology has ranked Accenture very well in Magic Quadrant Business Intelligence
of how companies compare to each other. It places Accenture in the leader quadrant for
this study. The main evaluation criteria for the completeness of vision factor is; Market
knowledge specific to the business intelligence markets, market trends and knowledge
of its customers. Accenture has shown that it has the vision and ability to succeed in
this market. The goal of the ability to execute factor is to evaluate the service provider's
ability and history of implementing the services described in its strategic plan and in
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Accenture was placed as the victor in all elements of Gartner’s study: Magic
Providers, 2005. Accenture also shares strong relationships with a few of the key
vendors of the leading CRM software. This has given Accenture broad and in-depth
knowledge of this niche software and the ability to combine strong on-site functional and
the leader in all factors because it has been able to succeed where others failed. Half of
all CRM installations are reported to fail, but Brian Crockett, an associate partner at
Accenture, says that it is because “executives are realizing the CRM isn't simply a matter
of screwing in some software. They understand that it's not just a capability fix but that
effective CRM requires a vision, an understanding of what you are trying to accomplish
-- what business outcomes CRM can support, and how you can drive value as well as
effective execution. We define execution not just as technology but also as the process.”
This is part of the approach Accenture has taken to all of its client’s needs, to create
through the use of its tools, techniques, and methodologies. This knowledge developed
in house delivers a long term cumulative advantage to the company through training and
Accenture has indeed come a long way since its separation from Arthur Andersen
in 2000. It has evolved into a mega-external service provider with in-depth presence in
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various markets, industries and regions around the world. Since going public in 2001,
Accenture has raised vital capital that has helped it expand its services and coverage
therefore positioning the company as one of the leading management and technology
consulting firms.
According to the current CEO of Accenture, Bill Green, Accenture will continue
growing in all three of their strategic growth platforms namely consulting, technology and
outsourcing. Due to the rapid growth of outsourcing, there will be a shift in the
company’s revenue mix - half will be derived from its outsourcing business while the
other half will come from its consulting, technology and systems integration practices.
Green also believes that Accenture has many opportunities to increase their presence or
also be looked into to help the company expand its services, capabilities and presence
worldwide. Furthermore, Accenture plans to expand its BPO business as the company
120%
100%
16% 18%
24% 32%
80% 37% 39%
outsourcing
60%
consulting
40% 84% 82%
76%
68% 63% 61%
20%
0%
200 2001 2002 2003 2004 2005
Year
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To remain a leader in their market, Accenture must grow and adapt to the
changing needs of the market but should also maintain its best practices, tools and
models. One such practice is Accenture’s industry verticalization strategy which has
been a key element in the company’s success. This strategy involves internal
performance metrics and a profit and loss structure within a framework that is organized
Products, Resources and Government. Accenture’s vast industry knowledge has put the
company ahead of its competition and made it a top choice for leading companies
Accenture has offices in 47 countries and is considered a major player in all of their
regions – Americas, EMEA and Asia/Pacific. Its choice of foreign locations is based on
market sizing and potential for profitability10. Accenture’s brand and reputation have been
major factors in increasing the company’s penetration in markets and industries around
the world.
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Furthermore, the Accenture Global Delivery Network is one such model that
Accenture must continue to make it a formidable global service provider. The Global
Delivery Network has around 24 centers in countries like India, Philippines, Spain and
China that provide low-cost development and support to local client-facing personnel in a
given domestic market. To become highly competitive, external service providers such
VIII. References
http://www.accenture.com/Global/About_Accenture/Investor_Relations/Annual_Report/A
ccentureAtAGlance.htm
http://www.accenture.com/Global/About_Accenture/Company_Overview/History/Accent
ureLeader.htm
[5] Anonymous. Facing the Future: 5 Questions. American Society for Training and
Development, January 2006
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[7] CEO Bill Green leads Accenture into the future, Official Website of Accenture
http://careers3.accenture.com/Careers/US/billgreen.htm
[9] Hines, Matt. Accenture fingers blame for CRM failures. SearchCRM.com, 10
September 2002.
http://searchcrm.techtarget.com/qna/0,289202,sid11_gci850058,00.html
[11] Karamouzis, Frances, et.al. Vendor Rating: Accenture’s Position and Presence
Continue to Grow. Gartner, December 2005.
IX. Appendix
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