SUMMER TRAINING REPORT

ON

A STUDY ON BRAND PREFERENCE AND SATISFACTION

TOWARDS VANSH ELECTROMECHANICAL PRIVATE LTD

SUBMITTED IN PARTIAL FULFILLMENT OF THE

REQUIREMENT FOR THE AWARD OF THE DEGREE OF
BACHELOR OF BUSINESS ADMINISTRATION 2015-18

UNDER THE GUIDANCE OF SUBMITTED BY

MRS. SHIKHA SHARMA KAVYANSH MAINI

ASSISTANT PROFESSOR,MAIMS Roll no. 35961101715

MAHARAJA AGRASEN INSTITUTE OF MANAGEMENT STUDIES

Affiliated to Guru Gobind Singh Indraprastha University, Delhi PSP Area, Plot No. 1, Sector 22,
Rohini Delhi 110086
 ACKNOWLEDGEMENT

A formal statement of acknowledgement will hardly meet the ends of justice in the matter of
expressing my deep sense of gratitude and obligation to all those who helped me in the
completion of this project report.

The past six weeks working on this project under the guidance of my Project Leader and Guide
has greatly influenced my way of thinking towards facing the challenges during day-to-day
development of this project. This will help me a lot in future as I move further ahead in my
professional life in the days to come.

I am especially indebted to my Project Manager, Mrs. Shikha Sharma ,without whose precious
time & expert guidance, the project would not have taken the current shape. His guidance and in
depth knowledge of Marketing concepts have boosted my confidence to complete this project
successfully. He made the intricacies of the existing project clear to me. He deserves special
thanks for his technical guidance throughout the project.He was highly supportive to develop this
project.

Last but not the least I would also like to express my gratitude to Vansh employees and all my
friends who helped me a lot throughout this project.

Kavyansh Maini
 TABLE OF CONTENTS
CERTIFICATE I

ACKNOWLEDGEMENT II

TABLE OF CONTENTS III

Chapter No. Contents Page No.

1 INTRODUCTION 1

2 PROFILE OF THE ORGANISATION 2

3.1 OBJECTIVES OF THE STUDY 19

3.2 RESEARCH METHODOLOGY 19

3.3 LIMITATIONS OF THE STUDY 22

4 BRIEF LITERATURE REVIEW 24

5 DATA ANALYSIS AND INTERPRETATION 25

5.1 RETAILER PERCEPTION 25

5.2 CUSTOMER SATISFACTION 34

6 FINDINGS 43

7 CONCLUSION 44

8.1 RECOMMENDATIONS AND SUGGESTIONS 45

BIBLIOGRAPHY 46
ANNEXURES ,CERTIFICATES AND TEST REPORT 47
CHAPTER 1
INTRODUCTION
 CHAPTER 2
PROFILE OF THE ORGANISATION
 CHAPTER-3
OBJECTIVES OF THE STUDY
 CHAPTER-4
LITERATURE REVIEW
 CHAPTER-5
DATA ANALYSIS AND INTERPRETATION
CHAPTER 6
FINDINGS
CHAPTER-7
CONCLUSIONS
 CHAPTER-8
RECOMMENDATION AND SUGGESTIONS
ANNEXURE
Questionnaire

Dear Respondents,

I, Kavyansh Maini, student of BBA, MAIMS, DELHI, is working

on project Customer Satisfaction & preference regarding vansh electomechanical
devices. The following questions are the main instrument of my survey. So please
give your opinion up to the best of your knowledge.

1. Do you sell LED LIGHTS?

Yes
No
2. How many brands of LED LIGHTS you sell?

1
2
3
4
Any Other ...............................................
3. Which brand of LED LIGHTS frequently sells at your counter?

Vansh
Philips
Crompton
Any Other
4. What do you feel about service of the Vansh Company?

Very good
Good
Average
Poor
Very Bad
5. Do you agree with the price of Vansh LED LIGHTS is competitive?

Strongly Agree
Agree
Disagree
Strongly Disagree
Cant Say
6. The promotional activities of Vansh Company are

Very Good
Good
Average
Poor
Very Bad
7. In your opinion the new adjustment policy of LED LIGHTS in the form of
7% less in bill is.

Useful
Useful to some extent
Wasteful effort
Cant Say
8. What type of products do you want to sell?

Quality Products
Guarantee Products
Any Other ..
9. Availability of LED LIGHTS in the market.

Always available
Occasionally Available
Occasionally unavailable
Always unavailable
Cant Say
10. Your suggestions for improving the quality of Vansh LED LIGHTS

..

Personal Profile

Name

Age ..

Address ..

.
Phone/Mobile.No .

Place

SIGNATURE
Date.
 Questionnaire

Dear Respondent

I, Kavyansh Maini, student of BBA, MAIMS, DELHI, is working on a

project Customer Satisfaction & preference regarding vansh electomechanical
devices. The following questions are the main instrument of my survey. So please
give your opinion up to the best of your knowledge.

1 How did you get to know about vansh LED LIGHTS?

Peer Group
Family Member
Media
Any other ..
2. In your opinion the most influential media to advertise is..
Newspaper
Television
Radio
Any Other
3. The quality of vansh LED LIGHTS is
Very good
Good
Average
Poor
Very Bad
4. The price of vansh LED LIGHTS
Very High
High
Normal
Low
Very Low
5. In your opinion the brand image of Vansh LED LIGHTS is
Very Good
Good
Average
Bad
Very Bad

6. Reasons for your preference for Vansh LED LIGHTS .

Price
Quality
Safety
Brand Image
Any Other
7. With the increase in the price of LED LIGHTS (For meeting increased
cost of production) your purchase behaviour will.
Never Change
Change to some extent
Totally Change
Cant Say
 8. Factors for purchasing vansh LED LIGHTS on higher price :

Save electricity
Durability
Brand Name
Eco Friendly
Any Other .

9.Please specify the shortcoming in vansh GREEN CFL?

....................................................................

10.Your suggestion for improving the quality of vansh GREEN CFL :

..

11.In your opinion what is more important

Quality
Price
Guarantee
Any Other
 Personal Information

Name ..

Age .

Address .

..

Phone No .

Place

SIGNATURE
Date
CERTIFICATES
TEST REPORT