[Unofficial Translation]

Notification of the Alcohol Beverage Control Committee

Re: Criteria, Procedures, and Conditions for Labels of Alcoholic Beverages
B.E. 2558 (2015)

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By virtue of provisions of Section 26 of the Alcohol Beverage Control Act B.E.

2551 (2008), the Alcohol Beverage Control Committee with the consent of the Alcohol
Beverage Policy Committee issues the notification as follows:

Clause 1. In this notification,

Container means bottles, cans, jars, or containers in any other form, which is
used to contain alcoholic beverages.
Package means materials used to wrap alcoholic beverage containers by means
of inserting, packing, affixing, or any other methods.
Packaging Materials means Container or Package which is used to contain
alcoholic beverages.

Clause 2. The Labels and Packaging Materials of alcoholic beverages shall not
use any message of the following nature:
(1) Messages which are regarded as an unfair message to consumers or which
may cause negative social effects, even if these messages may relate to sources,
condition, quality or characteristics of products or services including delivery,
procurement or application of products or services.
The following messages are regarded as an unfair message to consumers or which
may cause negative social effects:
a) A message which is false or exaggerated.
b) A message which materially misleads consumers on the content of
products or services regardless of whether these messages may refer to an academic
report, statistical data or any information which is untrue, exaggerated or not.
c) A message that directly or indirectly supports an illegality or immoral
conduct or leads to diminishing credibility of the national culture.
d) A message that leads to disharmony or causes division of the public.
(2) The message which directly or indirectly persuades consumption or make
claims on the benefit or quality of an alcoholic beverage.

Clause 3. Any of the following characteristics are considered to be included in

Clause 2 (2):
(1) A message that introduces an attitude that drinking alcohol can lead to social
and sexual success or improves health.
(2) A message or visual using an athlete.
(3) A message using the picture of a star, artists, singers, or actors.
 (4) A message using the cartoon images, except images which are trademarks of
alcoholic beverages which have been legitimately registered prior to enforcement of this
notification.
(5) A message that persuades or convinces consumers to purchase or consume for
the purpose of contributing proceeds to charity.
6) A message that persuades or convinces consumers to participate in activities
such as music, sports, contests or other recreational activities.

Clause 4. This notification shall not be applied to Sura-Samthub (Ethalcoholic

beverage with over 80 alcohol degree) including alcohol beverages manufactured or
imported for export out of the Kingdom of Thailand or for the purposes of testing,
analysis or research with clear specification or for non-commercial purposes in the
Kingdom.

Clause 5. The labels of alcoholic beverages which are manufactured or imported

prior to the date of enforcement of this notification can continue to be used for no more
than 180 days after this notification comes into force.

Clause 6. This Notification shall come into force after 90 days from the date of its
publication in the Government Gazette.

Notified on 8 January B.E. 2558 (2015)

Dr. Ratchata Ratchatanawin
Minister of Public Health
Chairman of the Alcohol Control Committee