9

Alphonse Mucha
http://www.authorstream.com/Presentation/sandamichaela-2195762-mucha9/
Alphonse Mucha (1860-1939), whose work is indissolubly linked
with the Art Nouveau style, was one of the most fascinating
artistic personalities of the turn of the 20th century.

He was not only a painter and graphic artist, but also took an
interest in sculpture, jewelry, interior decorating, and utilitarian
art.

Alfons Mucha, who seduced early 20th century Paris with his art
nouveau style and posters of actress Sarah Bernhardt, brings
everywhere a splash of colour. His ornate and dramatic style, all
curves and arabesques and rich in floral designs, was quickly
established and became the height of fashion.

Famous chocolate, biscuit and cigarette companies wanted his

work to promote their products, while Parisian publishing houses
recruited him to do book illustrations, such as Ilsee, Princesse de
Tripoli by Robert de Flers, which contains no less than 134
drawings by Mucha.

Mucha produced a flurry of paintings, posters, advertisements,

and book illustrations, as well as designs for jewelry, carpets,
wallpaper, and theatre sets in what was termed initially The
Mucha Style but became known as Art Nouveau (French for "new
art").
 Cover for
'Hearst's
International'

1921 1922
 Original for 'Heart's International' Cover

1921
1922
 Original for 'Heart's International' Cover

1921
1922
1922 Cover for 'Hearst's International'

Poster
presentation of
Andersen's Snow
Queen
1903

1896
1896

1896
1908
With this highly
successful poster, Mucha
took his place in the
celebrated Salon des
Cent.
His first exhibition was
held under the auspices
of the magazine "La
Plume", whose publisher,

Leon Deschamps,
discovered this poster
motif- with its "half-
naked woman, her head
encircled,
halo-like, by golden hair
cascading in
arabesques" - almost by
chance.
His advice to Mucha:
"Execute this design just
as it is, and you will have
created the masterpiece
of the illustrated
decorative poster."
 des
Cent
1897
Salon
Poster

La Plume (Woman with Poppies) - 1898

1897 Cover for 'Au Quartier Latin'
lithograph

'Au

Latin'
1898

Quartier
Cover for
Au Quartier Latin

Arabian Nights
1896 Zodiaque 'La Plume' lithograph 63 x 47 cm

Cover for the french literary and artistic review La

plume1897
Poster for the Brooklyn Exhibition 1921

La Plume (Woman with Poppies) - 1898

1897 Cover of 'Le Monde Moderne'

1909 'Cover of 'The Literary Digest'

The New York Times
1898 Cover of 'The West End Review'
 It was Muchas belief that through the creation of
beautiful works of art the quality of life would be
improved. He also believed that it was his duty as an
artist to promote art for ordinary people. He was able
to fulfill both of these objectives by means of his
innovative concept of the mass-produced decorative
panel. Of the panels, Mucha later wrote: I was happy
to be involved in an art for the people and not for
private drawing rooms. It was inexpensive, accessible
to the general public, and it found a home in poor
families as well as in more affluent circles.

1897 Poster for 'Societe Populaire des Beaux Arts'

lithograph 61.5 x 45 cm
The New York Daily
News
1899 Cocorico magazine No. 4

1902 Cocorico Magazine lithography No. 62

1899 Cocorico magazine No. 19

1900 Cocorico magazine No. 42

MoravianTeachersChoir1911
 Soleil du Dimanche
Coverage for the volume of
Grandmothers Songs 1897
Memory of Ivancice

Book illustration
The Pushkin State Museum of
Fine Arts, Moscow
Documents decoratifs
 Poster for
'Documents
Decoratifs'
lithograph
73.5 x 44.2 cm
F.Champenois Imprimeur-diteur1898

1896 Poster for 'Cassan Fils'

lithograph with gilt highlights 57.5 x 37.5 cm
Although Moravian by birth and descent,
Mucha experienced his greatest
successes in Paris. His work documents
the vital atmosphere of the city at a time
when it was not just the capital of France,
but the glittering cultural capital of the
world; it captures the vitality of the fin de
siecle and the belle epoque with all their
worldliness and decadence, all their
predilections and yearnings.
 Chocolat
Poster for

Whitmans

1897 Poster for 'Chocolat Ideal'

lithograph 117 x 78 cm
1897 'Manhood' Chocolat Masson calendar 29.9 x 21.5 cm
Posters for Chocolat Masson
1897 Poster for 'Vin des Incas' lithograph 13.6 x 36 cm
1898
Poster for 'Waverley Cycles'
lithograph 80 x 101 cm
1902
Poster for Cycles Perfecta
lithograph
1897 Poster for 'Monaco - Monte-Carlo' P.L.M. Railway
lithograph 110.5 x 76.5 cm

1895 Luchon
1897 Posters for Bleu Deschamps
lithograph

1903 Poster for 'Bleu Deschamps'

printed on silk 35 x 51.8 cm
Savon Mucha point-of-purchase display, 1907 1901 Daverio Wheat Harvest
Advertisement
1896 Lance parfum Rodo

1897 Savonnerie de bagnolet

lithograph 51.5 37 cm
1899 Poster for 'Biscuits Flirt Lefvre-Utile
lithograph.

1899 Poster for Lefvre-Utile

lithograph.
1896 Poster for 'Biscuits Champagne Lefvre-Utile
lithograph. Dimensions, 52 35.5 cm

1896 Biscuits Champagne-Lefvre-Utile lithograph.

Dimensions, 62 x 43.5 cm
 1899 Moet & Chandon menu

1897 Poster for 'La Trappistine

Lithograph
1896 Poster for 'Champagne Ruinart' lithograph

1899 Posters for Moet & Chandon

1898 Benedictine
Poster for 'Job' cigarette paper (1896)

Poster for Job

cigarettes 1898

'JOB' is a
trademark for the
Joseph Bardou
Company,
manufacturers of
cigarette papers.

National Gallery of
Australia, Canberra
1901 Heidsieck and Co lithograph 66.5 49.7 cm

1899 Cognac bisquit lithograph poster 69.5 x 34.5 cm

1897 Poster for 'Bires de la Meuse 44.5 x 32 cm
1897 Poster for 'Hommage Respectueux de Nestle' (the
Nestle Company's tribute to Queen Victoria's 60th Jubilee)
 1897 Nestle's
Food for Infants
lithograph 72
34.5 cm
1897 Poster for 'Los Cigarillos Paris' lithograph
 Text and pictures: Internet
Copyright: All the images belong to their authors

Presentation: Sanda Foioreanu

www.slideshare.net/michaelasanda

Sound: Danielle Licari - Concerto Pour Une Voix