Subject: Business Communications

Teacher: Gloria Melgar

Case Study 3: Al-Munir Hotel
Students:
Luis Snchez A01187921
Atzin Alcaraz A01566057
Carolina Ortiz A01187368

Agenda

1-The contract should have a total value of 80m. It will be a four-year contract

2-The amount of 40m should be paid within the first year, as you need money to
enlarge the stadium's seating capacity, introduce sophisticated surveillance
technology and hire more staff for crowd control. The rest money will pay in the next
3 years.

3- Advertising of UC at the club ground should be limited. You want the ground to
keep its identity and intimate atmosphere. Too much UC advertising could upset the
fans.

4- Players' appearances and promotional activities should be limited to 10 days a

year.

5- You are working actively with the local police to deal with the problem of
hooliganism at home matches.

6- You want to make a deal with Sprint plc, a football boot manufacturer. Sprint has
developed an innovative football boot which gives players greater speed. It has
offered Kensington
5 million to sponsor the product.

7- You have contacted baseball clubs in the United States. Two US clubs have
agreed to play a competitive match at Kensington's stadium during the summer. This
will greatly enhance Kensington's image.

1
8- Try to get as many perks as possible from U C for example, 20,000 for each goal
that a score over his individual target of 20 goals. Also, free cars for players,
memberships to clubs, etc.

9- UC should pay an additional 16m towards the cost of buying one or two star
players. Marco Conti says this is essential to Kensington's success in the European
Cup.

The opportunity to work with one of the best managers in the Premier League.