Name:

Zubash Durrani
Class:
BBA 2nd Sectn A
Roll #:
43
Subject:
Economics
Submmited to:
Maam Khatiba
 MAC Cosmetics

MAC Cosmetics (formerly Make-up Artist Cosmetics;

stylized MAC) is a manufacturer of cosmetics headquartered in New
York City.

History
MAC Cosmetics, Makeup Artist Cosmetics, was founded
in Toronto, Ontario, Canada by Frank Toskan and Frank Angelo in
1984 with the assistance of chemist Vic Casale. The first U.S MAC
store opened in 1991, in New York.
The company's products were initially specifically designed for
professional make-up artists but are now sold to consumers
worldwide. Long before their company history, MAC cosmetics
founders directed their product line towards professionals in the
beauty and fashion industry who had to rely on heavy cosmetics,
cake makeup, and stage makeup to create the visual effects needed
to withstand bright lighting during photo shoots. MAC cosmetics can
be found atdepartment stores worldwide such
as Belk, Nordstrom, Macy's and Hudson's Bay as well as MAC
Stores. Nordstrom was the first department store in the United States
to sell the product exclusively and was significant in helping the
company establish a resounding financial success in the US. After a
four year contract was up, MAC began expanding to other retail
stores and vigorously began opening industry stores.
Este Lauder Companies acquired a controlling interest in MAC
in 1996, then completed their acquisition of the company in 1998.
Original founder Frank Angelo died in 1997 due to complications
during surgery.
Products
MAC provides a wide variety of products for the everyday
consumer. they have eyeshadows , lipsticks, lip-gloss, all types of
foundations, concealer, nail polish, stage makeup, mascara,etc.
Among all of these make-up products, MAC also sells fragrances and
make-up brushes. They sell skin care products as well.
On January 8, 2011, Warner Bros. Consumer Products
announced that DC Comics' fictional heroine Wonder Woman would
team up with MAC Cosmetics to create a Wonder Woman makeup
collection that would be available in MAC stores in the spring of 2011.
The collection included blush, eye shadow, eyeliner, lip gloss, lipstick,
mascara, mineral powder and nail polish.
Most MAC products are oil free. Some MAC products do
contain natural oils which function as emollients (for example: orange
oil, jojoba oil).

MAC PRO
The MAC PRO Program is available to cosmetic professionals.
A MAC PRO membership application is required along with two forms
of professional identification. The application is mailed and approved
by a MAC PRO representative. Cosmetic professionals and students
who graduate from MAC Pro preferred schools receive discounts on
purchases.
Social responsibilities
MAC has five social initiative programs currently in place

MAC Cruelty-Free Beauty: MAC formerly guaranteed that no animal

testing was performed by them or their suppliers, however MAC no
longer guarantees its products are cruelty free. Current policy is that
"Our products are not tested on animals except when absolutely
mandated by law" '
Back 2 MAC Recycling: offers free lipgloss, eyeshadow, or lipstick at
any MAC location (lipsticks only at MAC counters in department stores)
with the return of six empty MAC containers. The only items that can be
obtained free through Back 2 MAC are original Lipglass (excluding:
Lustreglass, Plushglass, Cremesheen Glass, Pro Longwear Lipglass
and Dazzleglass), single (non-refill, small-size) eyeshadows (excluding
Pro Longwear, Mineralize, and Pressed Pigments), and lipstick in the
original black and silver bullet packaging. Viva Glam, Mineralize, Sheen
Supreme, and Pro Longwear lipsticks, as well as lipsticks in special
decoration packaging, are excluded.
MAC Kids Helping Kids: started in 1994 where kids affected or infected
by HIV/AIDS create images that are reproduced as greeting cards.
100% of selling price goes back to participating organizations.
The MAC AIDS Fund; supports community organizations providing
direct services to men, women and children affected or infected by
HIV/AIDS. To date the foundation has raised over $295,000,000 usd
since its inception in 1994.
MAC Viva Glam: 100% of the purchase price of any Viva Glam product
(lipsticks, lipglasses and holiday sets) goes to the MAC Aids Fund.
Multiple Celebrities have endorsed the MAC Viva Glam products, such
as: RuPaul, Lady Gaga, Cyndi Lauper, Elton John, Nicki Minaj, Christina
Aguilera, Rihanna, Boy George, Ricky Martin, Dita Von Teese, Shirley
Manson, Mary J. Blige and more.
Controversy
Rodarte
MAC was the center of controversy when public offense arose
over the anticipated September 2010 release of the MAC Rodarte
collection, a collaborative effort with the fashion label Rodarte. The
collection was based on the border town of Juarez in which at least
400 women have been killed in brutal slayings. MAC eventually
pulled the line before distribution, and instead set up $100,000 in a
charity. The charity has currently raised over 3 million dollars in 2
years

How to Apply MAC Makeup

MAC cosmetics, also known as Make-up Art
Cosmetics is a cosmetic company founded in
Toronto, Canada. MAC cosmetics are known for
providing women with high quality, long-lasting
makeup. MAC cosmetics were designed to be
used by professional makeup artists when they
worked on set with famous television stars and
movie stars. However, because of its popularity
and myriad of shades for women of various skin
tones, many women are interested in purchasing
MAC makeup products. Varieties of Makeup Art
Cosmetics are available online and at many
department stores worldwide. Once you purchase
MAC makeup, you will notice a significant
difference in the density and the quality of the
makeup. This is why it is helpful to learn how to
apply MAC makeup.

1.Wash your face with your usual cleanser and use lukewarm
water to rinse the face. Use a patting motion to towel dry
the face.
2.Apply your usual moisturizer to your entire face. Place the
cosmetic sponge over the opening of the bottle of
foundation. Allow the foundation to dispense onto the
sponge.
3.Apply MAC foundation by using a dabbing motion. Place
the foundation on 3 different spots on the forehead.
Start from the right side and work your way to the left
side. Copy this same application on both of the cheeks,
the chin, the jaw line and the nose area.
4.Use the same side of the foundation sponge with which you
applied the foundation to blend in the color to the face. Use
a combination of a rubbing and patting motion with the
cosmetic sponge until all of the foundation is blended
into the skin.
5.Make sure to blend in the makeup near the jaw line. Blend
the makeup down towards the neck to eliminate any
foundation lines close to the jaw line and neck
6.Pat under the eye area with any excess foundation on the
sponge. Blend in the foundation into the area
underneath the eyes.
7.Take the powder brush and place it into the powder. Dab
the powder with the powder brush until the entire
powder brush is covered with the powder.
8.Tap the powder brush lightly on the counter, to remove any
excess powder.This prevents your makeup from looking
cakey.
 9.
Use a blotting motion with the powder brush to distribute the
powder evenly over the foundation on the face. The powder
helps to set the foundation and keeps skin from looking
oily.

MAC price list

Products Estimated Sale Gross

cost profit
Blushes 800 1500 700

Highlighters 100 300 200

Eyeliners 250 550 300

Lipsticks 70 200 130

Eye shadows 1000 2000 1000

Finishing 200 500 300

Powders

Lip glosses 100 300 200

Nail Lacquers 100 250 150

Makeup Palettes 1800 3000 1200