NEWSPAPER ADS
Newspaper Ad 1 Newspaper Ad 2
About the ad Half Page Ad on Campaign Cools Fast,
Saves Energy
Samsung ac with Triple Protection
Technology: Digital Inverter, Less
Vibration & Noise and 8-Pole
Exclusive smart plaza offer with
installation fees mentioned
Central Route to Very crisp information given on the
Persuasion payback offer along with Warranty and
Cashback Offers which consumers can
can evaluate while considering this
product
Peripheral Route Savings financially and Anti- Corrosion
used to convey the financial part of it
Picture of a mother and child with a piggy
bank conveys the savings message clearly
Cognitive Implies and depicts how the product
Elements cools faster and saves on electricity,
Lesser Vibration & Noise
Prices of installation are mentioned with
details of stores in 10 different areas of
Chennai
Full page ad on campaign Samsung
Smart Plaza mentioning Make For India
Initiative with Models mentioned for 1.5
ton, 1 ton and 2 ton range
Free AC installation offer mentioned and
price EMis also mentioned
Emphasis on messages like Savings ON,
Durability ON, and offers like : Free AC
installation, EMI with Cashback, 33% Less
EMI and SmartClub Membership
Uses the campaign Make for India
emphasising that it would be an addition
to the countrys aspirations to buy this
brand now
Benefits are not mentioned clearly,
however the details for different models
range is given
Focuses a lot on the Emi and financial
aspects and cashback
 Crisply mentions the details of the A lot of emphasis is paid to the financial
features aspect of the ad, from EMI to cashback
offered

Affective Highlights how the product takes care of The ad is highlighted by the word Make
Elements family by helping them save for their kids in India a highly affective component
future. giving a patriotic feeling.

MAGAZINE ADS

Magazine Ad 1 Magazine Ad 2

About the Ad Does not mention any specific An animated ad with a very creative
features, a royal setting with Samsung mascot picture which again depicts
AC on the wall Quick Cooling
 Highlights that Samsung ac cools Doesnt look like an Ad that would be
instantly and extremely. understood by everyone

Central Route to No such persuasive elements. Vaguely depicts the instant cooling factor
Persuasion through the Hulk( Hot headed) turning to
a cool headed person.

Peripheral Route Except for attractive Room setting Attractive cartoon character used to
to Persuasion nothing else mentioned. depict the campaign to emphasise
through attractive media.

Cognitive Emphasis only on the feature No details of the parts of AC given, no

Elements Extreme Cooling, instantly other specifications except the Quick
Cooling factor
No other details mentioned

Affective Low because it is not an informative The use of Hulk picture is an affective.
Elements ad about the product features and Though the character not everyone is
technology. familiar with.

Positive The frozen water tap signifies the No reinforcing element as its not an
Reinforcement instant cooling factor. informative ad.