AGES

1900-1960: Manufacturing Era

1960-1990: Distribution Era
1990-2010: Information Era
2010-? Customer Experience Era

Pyrrhic Victory: is a victory, which is only achieved with heavy losses on ones own
side.

Sustainable Development: Meeting the needs of the present without compromising

the future generation needs.

Driving Forces for Global Transformation:

- Globalization
- Consumption
- Information
- Interculturality
- Economics
- Trade
- Capitalism vs Socialism

Modern Marketing Trends:

- Brand Storytelling
- Lateral Thinking
- Consumer Behavior
- Neuromarketing
- Digital Marketing
- Experiential Marketing