Corporate social responsibility (CSR) is considered as an appropriate tool for enhanced

competitiveness of Romanian and foreign-capital companies in the domestic market, but also as
a means to improve community responsibility and availability of the locally operating
Multinational Corporations and for all large, medium-sized and small enterprises with public or
private (Romanian or foreign) capital. As CSR is a new and challenging concept for a post-
command economy, a learning process was initiated and fostered by various actors. The paper
offers comments on the perception of CSR by local managers and academia as well as
considerations on how to implement CSR in the specific business environment of an EU
candidate country.

Coface for safer trade

For 70 years Coface, a world leader in credit insurance, has been helping to make businesses
durable and contributing to the creation of sustainable wealth worldwide.Every day, the Groups
4,600 employees located in 67 countries secure the sales made by our 40,000 client companies in
more than 200 countries.In close partnership with them, they advise at every stage of their
business life cycle, helping to anticipate and evaluate their risks and helping them make the right
decisions.

In Romania, the Group Coface is known for 20 years and is the only integrated provider of credit
risk management: credit insurance, business information and debt collection.

Social responsibility is a very important chapter of Coface's business strategy. Through our CSR
projects, we offer employees the opportunity to adopt a responsible attitude regarding the
environment and the society.Began in the second half of 2009, Coface Goes Green program
includes various social responsibility projects for our employees for both working environment
and personal life.

CSR AREAS

Environmental

INVOLVEMENT IN THE GREEN CORNER PROGRAM, IN PARTNERSHIP WITH

RECOLAMP

Since June, Coface Romania and Recolamp initiated the Green Corner, a nationally developed
program, involving over 8,600 companies.The objective of the specially designed containers is to
collect old and used electronic equipment, batteries, light bulbs and neon, in order to be recycled
and delivered to a specialized center.In 4 months, Coface Romania managed to collect up to 200
neon & light bulbs, batteries and electronic appliances (keyboard, mouse, speakers, microphones
etc.).

Educational

Coface advocates for education as one of its CSR policies through partnerships with student
associations and NGOs, supporting underprivileged children with scholarships and sponsoring
projects dedicated to personal development.
EXCELEZ 2011

Coface sponsored the first edition of Excelez' project, which consisted of personal development
workshops, international and local speakers, coaching sessions, book launches, professional
advocacy, university programs, creativity workshops, self-awareness and assessment
techniques.The event was attended by Coface employees, members in the Leadership Academy
program, initiated by the company to promote leadership as an organizational culture.

THE ECONOMIST GUIDE, ASER 2010

The Economist Guide is a project developed by the Organization of Business Students in

Romania (ASER) that provides useful information to ASE's students (The Bucharest Academy
of Economic Studies) regarding their academic environment, promotes a pro-active student life,
emphasizing volunteering activities.Number of printed copies: 5.000.Coface has been one of the
project partners, participating with an article about leadership within the company.

COFACE SCHOLARSHIP, 2009-2010

In 2009-2010, Coface has helped a student of The National University of Theatre and Film
"I.L.Caragiale" (UNATC), supporting the cost of her tuition fees for the first two years of the
study period.

Social

VINTAGE FAIR - EASTER & CHRISTMAS EDITIONS

Every year around the holidays, Coface organizes internal events dedicated to humanitarian
causes.

In each edition, our employees prepare decorations (photo frames, statues, thematic objects),
hand-made products made by them or their friends (brooches, necklaces, accessories), culinary
products that are sold to their colleagues.The amounts collected from the events are entirely
donated to humanitarian cases.

CAMPAIGN 2% - FOR INDIVIDUALS

Coface promotes this campaign among its employees by communicating a presentation within
different associations. Children, education, elderly, unemployed, sick or special needs people,
environmental protection, animal health, culture, research are just some of the areas chosen by
our team members.

CAMPAIGN 3 - FOR COMPANIES

By means of the Roman Law no. 32/1994 on sponsorship, as amended and supplemented, in
conjunction with "Title II - Tax" of Law. 571/2003 regarding the Fiscal Code, and that can
represent a maximum of 3 from Coface's turnover, we have chosen to help associations such
as SMURD, Save the Children Fund, Inima Copiilor, Hospice - Casa Sperantei, SOS Children's
Villages.
 Bibliography

1. https://link.springer.com/article/10.1007/s11300-005-0034-3

2.http://www.coface.ro/en/About-Coface/Coface-in-Romania/Our-Corporate-Social-
Responsibility
 State University of Moldova
Faculty of International Relations , Political and Administrative Sciences

Essay: Corporate Social Responsibility in Romania

Lecturer: Stejaru Selena

Chisinau, 2017