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Tony Michael Hahn

475 West San Carlos Street, San Jose, CA 95110 :: ::

408.242.8915 mobile


08.2007 – present Elance, Inc. :: Mountain View, CA

Director, User Experience

Currently leads all aspect of user experience for web

product/application for Elance, the leader of online work outsourcing.
Role includes both strategic and tactical implementation of all
information architecture, interaction and visual design.

07.2006 – 08.2007 Sling Media :: San Mateo, CA

Design Director

Drive and direct the design and user experience of all interactions
between Sling Media products and user/customers. Sling Media is a
startup located in the Bay Area, which through their Slingbox product
created the “placeshifting” category.

Responsibilities include:
→ Direct all design efforts within the company
→ Create UI and User Experience strategies across multiple clients
(mobile, PC, Mac, Web) and touchpoints (packaging,
→ Manage user research and the feedback cycle to provide feature
input into the product roadmap

03.2005 – 07.2006 Rearden Commerce :: San Mateo, CA

Director, User Experience

Managed the user experience team and design process at Rearden

Commerce –
a SOA (Services on Demand) startup located in San Mateo, CA.
Responsible for the design, usability and total user experience of the
suite of Rearden applications across multiple user touchpoints.

Responsibilities include:
→ Ownership of UI development process
→ Management of User Experience team – Designers, researchers and
UI developers
→ Design and development of strategies that manage users across all
touchpoints within user lifecycle
→ Development of interaction pattern and visual style guides for the
Rearden Commerce platform
→ Hands-on creation of visual and interaction design

11.2003 – 12.2004 Yahoo! Inc. :: Sunnyvale, CA

UED Director/Yahoo! Personals

Responsible for leading the product design efforts and managing the
User Experience and Design (UED) team for Yahoo! Personals, a
division of Yahoo! Communications and Consumers Services. Yahoo!
Personals is the second largest online dating service in the category
and has the highest revenue of any premium service at Yahoo!. The
UED team consists of Interaction Designers, Visual Designers, User
Experience Researchers and Web Developers.

Accomplishments include:
→ Creation of user experience strategy including network integration,
competitive analysis, product usability and overall brand/user
experience quality
→ Management of multiple projects including development and
maintenance of core product as well as releases of product
→ Key stakeholder in market and product requirements process
→ Development of key UED metrics and measurement processes to
consistently improve product quality

06.2002 – 01.2003 Fitch, Inc :: Columbus, OH

Vice President, Interaction Design/North America

Led a team of user interface designers, information architects, usability

analysts, and developers for a global product design and development
firm. The Fitch Interaction Design studio defined, designed, executed
and tested user interfaces for hardware and software. Job
responsibilities included the management of all operational aspects
(including P&L responsibilities) of the studio as well as business

Accomplishments include:
→ The development of 2003 strategy plan and market strategy
→ Four-fold increase in revenues after first two quarters
→ Increased inter-disciplinary cooperation and integration of ideas
between Fitch studios: interaction, product, communications and
retail design
→ Introduced innovation through better knowledge management,
flexible processes and new ideas and technologies
→ R&D of new enabling technologies and testing of new standards
(WiFi, Bluetooth, RFID)
→ Led engagements and project teams for multiple Fortune 500
clients in the areas of automotive, medical devices and consumer

08.2001 – 06.2002 Wunderman :: New York, NY

Vice President, Director of Experience Engineering

Managed a team of user experience strategists, information architects,

interface designers and usability analysts for a leading global
advertising and direct marketing agency. Responsible for creating user
experience strategies for several Fortune 100 clients. Group’s primary
focus was to seamlessly integrate offline communications with
electronic channels.

Accomplishments include:
→ Managed user experience strategy efforts on all interactive and
multi-channel projects
→ Developed framework and methodologies to converge traditional
direct marketing channels with the Internet
→ Created and implemented the “Experience ROI” framework which
calibrated business objectives with user needs by defining
functional cost/benefit metrics.
→ Developed multiple user research methodologies including video
ethnography, contextual inquiries and online usability
→ Identified and integrated enabling technologies such as RFID,
wireless, web services to meet business and marketing objectives
of clients

03.2001 – 08.2001 Primordial :: New York, NY

Director, Information Architecture and Business Analysis
Managed a team of experience consultants, information architects,
usability and business analysts for a software development and
professional services firm focused on the Web Services space.

Accomplishments include:
→ GUI design, rapid prototyping, and usability testing of syndicated
→ Increased integration between business strategy, user experience
and technology teams
→ Development and maintenance of methodology and consulting
→ Practice leader in Customer Experience Management

06.2000 – 02.2001 Trisect Systems :: New York, NY & Atlanta, GA

Vice President, User Interface Engineering
Managed team of user interface (UI) and usability engineers to develop
graphical user interfaces (GUIs) for a suite of EJB-based enterprise
application integration (EAI) products focused on the extended
enterprise and executive information portal space. Product suite
included application server, middleware and system interfaces.
Interface team was responsible for design and management of the
front-end user experiences, which included mobile devices, web-clients
and system administration screens.

Accomplishments include:
→ User research, both primary and secondary including contextual
inquiries and focus groups plus the management of use case
development for requirements elicitation
→ GUI development of administration and management systems with
JAVA Swing using Java IDEs
→ Participated in marketing/positioning strategy and investment
roadshows as member of management team

06.1997 – 05.2000 marchFIRST (CKS + USWeb/CKS) :: New York, NY & Cupertino,

Associate Partner, Director of Information Architecture
Managed team of 34 information architects, analysts, UI engineers,
knowledge management consultants and usability engineers for the
northeast region of marchFIRST. Responsibilities included managing
client engagements, developing IA, UI, KM methodologies/best
practices and organizational management.

Accomplishments include:
→ User experience lead for numerous web and software development
projects across multiple industry verticals, technologies and several
Fortune 500 clients
→ IA lead on GUI development for mobile devices (WAP, WML)
→ Design of reusable business processes for e-commerce packaged
applications (ATG, Broadvision)
→ Development of corporate-wide best practices for IA, KM and
→ Design of document/artifact standards for corporate methodology
→ Participation in the creation of several strategic models including
“Brand Experience Journey” and “360 Customer Experience
→ Instituting and disseminating of OOD/UML-based software
development methodology throughout northeast region

07.1994 – 05.1997 Siegel & Gale :: New York, NY

Senior Interface Designer
Responsibilities included developing information architectures for
software products and web sites; user and task research and analysis;
rapid prototyping; usability testing; user interface design. Won several
industry awards (Webby’s and Clio’s) for architecture and design.

Accomplishments include:
→ Design and architecture of Ernie , Ernst & Young’s award winning
online consulting and knowledge management system
→ Design and architecture of Netscape’s first Enterprise Intranet
→ Architecture of American Express’ Financial Direct web site
→ Design of corporate knowledge management systems

Education Carnegie Mellon University

Pittsburgh, PA
1986 – 1989
Major: Graphic Communication Management/Human Computer
Interaction (HCI)

Fordham University
New York, NY
1990 – 1992
Major: Media Studies

Associations Association for Computing Machinery (ACM), Design Management

Institute, American Center for Design (ACD), AIGA

Reference available upon request