Documenti di Didattica
Documenti di Professioni
Documenti di Cultura
3. Danny North
INSTINCT, AND CREATIVE INSTINCT
2. Frdric Malle
1. LaMafia x Ruben Fuentes Fuertes
3
1
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2. Lainey Dyer
as intelligent as dogs, and are rising as
AS SCIENCE PROVES THE COMPLEX
emotional and physical service animals. Despite
INTELLIGENCE OF ANIMALS, THE ISSUE OF
1. David J Slater
the eye rolls from naysayers, goat yoga is
PERSONHOOD VS ANIMALHOOD IS RISING
trending, as it reportedly grounds yogis with
Speciesism is the belief that humans have nature.
greater rights than non-humans (animals,
The animal world will evolve, and with it, the
robots, aliens) a bias in favour of one's own
topic of their rights. One case is with the US
species, and a prejudice against members of
Court of Appeals. After Naruto (a monkey)
other species. In short, its a homo sapiens-only
snapped a selfie of himself with photographer
club, and were all members.
David J. Slater's camera, Slater claimed
In 2019, the magnifying glass against speciesism ownership of the photos. Animal rights
will be sharply focused on animal rights. In organisation PETA filed a lawsuit on Narutos
recent years, a slew of academic studies has behalf, asking the courts to recognise Naruto as
proven that animals aren't as ignorant as we the owner of his own images. Similarly, animal
think. We've been measuring their intelligence rights lawyer Steven Wise is challenging US
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2
on a human level a marker that doesn't scale courts to acknowledge chimpanzees (and
with thousands of members of the animal other creatures) as 'legal persons'. These cases
kingdom. bring personhood vs animalhood to the
forefront an issue that will likely gain
In 2016 alone, research found that pigeons can
importance globally.
recognise words and images, and can be taught
to read on a very basic level; dogs form
abstract
3. Tesla
gaseous waste from power plants, which is
2. NRG
converted into a polymer. It was made by NRG &
10xBeta to increase awareness of the potential
1. Ana Sachs
WITH A SLOWING GLOBAL ECONOMY,
of CO2 emissions as a viable resource.
BRANDS AND CONSUMERS WILL INVEST IN
SELF-SUSTAINING SYSTEMS Global attitudes to food are also being reshaped 1
by this growing 'sustain' mentality. Patagonia's
"It is a little-noticed fact that trade is no longer
food programme, Patagonia Provisions, has no
rising," says Binyamin Appelbaum in a recent
smaller an ambition than to "repair the [food]
New York Times op-ed. The value of US imports
chain". Championing the work of regenerative
and exports fell by more than $200bn in 2015,
growers and farmers, its products include Long
he noted, and trade negotiations are
Root Ale a new beer made with Kernza (a wild
floundering.
variety of wheatgrass whose deep roots capture
Couple this with reports that growth in FMCG is more carbon into the soil).
slowing, and it's clear that a shift in mentality
In Brazil, attention is turning to unconventional
will soon be needed. In the future, designs that
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Elon Musk's Tesla Gigafactory, currently being stem, or compost cooking, is also on the rise as
constructed in Nevada, is at the forefront of the consumers transform leaves, stalks and seeds
new corporate ambition. Powered by wind and into a new resource.
solar energy, the $4.5bn factory will be entirely
self-sustaining, with an economic impact of
$100bn over 20 years.
GO WITH YOUR GUT The power of the gut will also transform the
wellness industry as consumers become more
CONSUMER
2. Plenish Cleanse
'second brain' which scientists now believe
GUT INSTINCT IS RE-PROVING ITS VALUE
has more impact on health than our DNA. The
ACROSS THE WORLDS OF BUSINESS,
microbiome has been shown to affect mental
1. Studio KBB
TRADING AND HEALTH
health, sleep quality, food allergies, and how we
In a world that's increasingly driven by data, the cope with stress: in general, the more diverse a
idea of following your gut may seem archaic. person's gut bacteria, the more resilient they
But now, new research is re-validating the power tend to be.
of instinct.
As the research mounts, lucrative new markets
A 2016 Cambridge University study of 18 hedge are developing. uBiome, a US-based startup that
fund traders found that traders with naturally analyses customers' microbiomes with a
high interoception (sensitivity to "signals from programme called SmartGut, recently raised
the body", aka gut feelings) experienced $22m in Series B funding, bringing its total
greater and more enduring market success investment to $27m.
than their peers. "A large part of a traders
Across food and beauty, prebiotics, probiotics
success and survival seems to be linked to their
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3. Lucy McRae
emotions via biometrics, he takes the pulse of a
room and its inhabitants, and projects the data
2. Hussein Chalayan
on the wall for all to see.
EMOTIONAL DIVERSITY IS ON THE RISE, AS
WE LOOK FOR NEW WAYS TO FEEL, AND NEW Lucy McRae is examining the feelings that we
WORDS TO EXPRESS OUR FEELINGS could experience in the future. In The Institute
1
1. Cyborg Nest
of Isolation, she pushes her body to its limits, to
In 2019, emotional awareness will become
see what impact this has on her perception. The
increasingly important across the board both
result is a study of future living scenarios such
for feelings known, and those that are harder to
as space travel, anti-gravity, and extended
pin down.
isolation, through the lens of feelings and
In Tahitian, mehameha is the skin-tingling emotions.
awareness that something's not quite right, and
North Sense, the first commercial product from
in Finnish, kaukokaipuu describes an
tech brand Cyborg Nest, introduces an entirely
unshakeable longing for a place you've never
new sense to the body. The device fits
been to. These two words come from The Book
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4. Assemble
together, the tableware-free experience sees
AS WE TUNE INTO THE POWER OF THE BODY,
honey dribbling down the fingers, pasta mixing
3. Contatto
VISCERAL EXPERIENCES WILL COME TO THE
with oil by hand, and soup being sipped from
FORE
cupped palms. "Todays food culture is rather
Meat, and the importance of meat in food
1. Hanan Alkouh
culture, will be increasingly questioned, as morsels into our mouths, then we chew
awareness of animal rights and sustainability and swallow. By bringing us back in
issues builds. In its place, new alternatives will
contact with our food, the eating
emerge: Hanan Alkouh's project, Sea Meat,
proposes red dulse seaweed as an alternative experience could be so much richer.
way to preserve the physical rituals of meat, seen ~ Giulia Soldati
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IMPERFECTION
3. Living Architecture
PRODUCTS AND SPACES WILL MOVE BEYOND
2. Thomas Miss
FUNCTION, TRANSMITTING TIME, TEXTURE 1
AND EMOTION
1. TANK
In an imperfect world, we will embrace the Vietnam, to help them better connect to the
beauty of imperfect surroundings: surfaces that spirit of each craft that informed the collection.
have aged, products that speak of handicraft,
The human-made will connect with the natural,
and buildings that tend to the soul.
while the raw will contrast with the refined.
TANK's new Xchange Apartment in Tokyo uses Thomas Miss's Minerae lamp explores this
the Japanese art of kintsugi to this end. After the interplay: instead of using a switch, the only way
installation of the apartment's cement floor, the to turn the aluminium lamp on or off, or adjust
cracks that appeared as it settled were not its brightness, is to pick up and move the chunk
removed, but highlighted filled in with gold- of iron ore that sits at its base.
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2. Sander Wassink
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2
A nomadic, utilitarian direction will emerge,
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1. Ohhyon Kwon
equipped for global travel, changes in climate,
and experience-driven lifestyles. Archaic
methods of carrying and storing items, such as
wrapping and tying, will inspire modular and
adaptable designs made of light materials.
Fabrics will encompass the casual and hi-tech,
and will be unified through layering and
patching, with additional properties to add
warmth and comfort, or aid performance.
5. DANSK Magazine
A desire to reconnect with nature will lead us
4. Vincenzo de Cotiis
back to wilder instincts. We will seek out
products and settings that feel primordial
and tactile, and surround ourselves with
3. Benjamin Vnuk
materials that have a sense of mysticism.
Growing consciousness around sustainability
will see new raw materials created from
2. World of Interiors
3 4
natural waste, and for textiles, rustic weaves
and natural hides will provide a sense of
savage sensuality when layered with plush
1. Fendi
velvet, fur-like materials, and feathery
textures.
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1 5
5. Craig Green
4. World of Interiors
3. Ishiuchi Miyako
2. Thom Pierce
1. Bike Mike Tours
1
2 5
Thom Pierce
01 02 POP-UP!
MUSEUM OF FEELINGS
05 CHEERS!
URBAN DECAY
Cleverly sponsored by Glade, this London restaurant Duck & Waffle has
NYC pop-up explored the connection a new cocktail menu called Urban
between scent and emotion in five Decay, which uses ingredients
fragrant rooms, each representing a normally bound for the bin: banana
different emotional state. skin, avocado shells and burnt toast.
03 06
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1. Nacho Carbonell
WHAT DOES HUMANATURE MEAN FOR YOUR BUSINESS?
2. Hussein Chalayan
Room Tone, Hussein Chalayan
1. Freitag
The Dreslyn Tarot, Kati Forner
CONSUMER Sea-Meat Seaweed, Hanan Alkouh
Pigeons recognise words, Live Science Once Upon an Artist, Chapter One: Head
Dogs understand human emotions, Reuters 1
BBQ Tiles, Assemble
Dolphins speak in sentences, Engadget UK Contatto Food Experience
New York Times, Binyamin Appelbaum Xchange Apartments, TANK
FMCG slow down, Boris Planer/Planet Retail Minerae lamp, Thomas Miss
Tesla Gigafactory The Secular Retreat, Peter Zumthor
The Shoe Without a Footprint
Gut business decisions, The Telegraph Hu, Pharrell Williams adidas Originals
TOP 10
STAY PRESENT: SUSTAINABLE
OFF-GRID 2.0 THINKERS
WILD
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THE RISE OF
BETTER WELLNESS BACK TO NATURE
TOGETHER TOURISM
M ID N O V E M B E R
W o men ' s A ccesso ries, Fo o twear DESIGN DEVELOPMENT
M en ' s Fo recast
Co lo u r Evo lu tio n & Jewellery Fo recast M ID F E B R U AR Y T O LAT E M AR C H
E AR LY JAN U AR Y
M ID N O V E M B E R M ID F E B R U AR Y
A ccesso ries & Fo o twear
Co lo u r by Regio n A ctive Textiles Fo recast
So lid M aterials
LAT E N O V E M B E R T O LAT E D E C E M B E R M ID F E B R U AR Y
E AR LY JAN U AR Y
The WGSN seasonal recommendations are broken down into the following:
The season opens with The Thinker, focusing on intelligent new classics that cross over from Summer into the Autumn Transitional drop
HumaNature has two drops: Autumn, which centres around adaptable outdoor essentials, and Mid-Autumn, which explores pattern and texture layering
Dark Wonder also has two drops: Winter, which targets formal and more active lifestyle items, and Holiday & Partywear, which focuses on occasionwear, with an
emphasis on sophisticated fabrication and decoration
Worldhood has a casual urban attitude that works for the Winter Transitional drop, as the season moves towards Spring
ISION
V
T RENDS
ET AIL
R
DRO P S AUTUMN TRANSITIONAL AUTUMN MID-AUTUMN WINTER HOLIDAY & PARTYWEAR WINTER TRANSITIONAL