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From the morning when you wake up
And get ready for work
And on your way back home
from work
you see 2000+ brands everyday
how many do you remember?
Branding Matters | TheBrandQuotient Methodology
Many giants
are falling
apart
copyright notice: All images were taken from miscellaneous sources and TheBrandCamp acknowledge and adhere to its copyright issues and intellectual property rights that are associated with these images.They are used solely for the purposes of highlighting particular issues in this presentation and not for any commercial purposes.
Branding Matters | TheBrandQuotient Methodology
copyright notice: All images were taken from miscellaneous sources and TheBrandCamp acknowledge and adhere to its copyright issues and intellectual property rights that are associated with these images.They are used solely for the purposes of highlighting particular issues in this presentation and not for any commercial purposes.
Branding Matters | TheBrandQuotient Methodology
Some giants
are able to
sustain
copyright notice: All images were taken from miscellaneous sources and TheBrandCamp acknowledge and adhere to its copyright issues and intellectual property rights that are associated with these images.They are used solely for the purposes of highlighting particular issues in this presentation and not for any commercial purposes.
Branding Matters | TheBrandQuotient Methodology
copyright notice: All images were taken from miscellaneous sources and TheBrandCamp acknowledge and adhere to its copyright issues and intellectual property rights that are associated with these images.They are used solely for the purposes of highlighting particular issues in this presentation and not for any commercial purposes.
Branding Matters | TheBrandQuotient Methodology
New giants
have been
surfacing
copyright notice: All images were taken from miscellaneous sources and TheBrandCamp acknowledge and adhere to its copyright issues and intellectual property rights that are associated with these images.They are used solely for the purposes of highlighting particular issues in this presentation and not for any commercial purposes.
Branding Matters | TheBrandQuotient Methodology
copyright notice: All images were taken from miscellaneous sources and TheBrandCamp acknowledge and adhere to its copyright issues and intellectual property rights that are associated with these images.They are used solely for the purposes of highlighting particular issues in this presentation and not for any commercial purposes.
A Brands Ultimate Goals
is to achieve
Loyalty Beyond Reason
Branding Matters | TheBrandQuotient Methodology
TheBrandQuotient
copyright notice: All images were taken from miscellaneous sources and TheBrandCamp acknowledge and adhere to its copyright issues and intellectual property rights that are associated with these images.They are used solely for the purposes of highlighting particular issues in this presentation and not for any commercial purposes.
Branding Matters | TheBrandQuotient Methodology
audience
behavior
product know
how
brand
comm expression
trust network
business
copyright notice: All images were taken from miscellaneous sources and TheBrandCamp acknowledge and adhere to its copyright issues and intellectual property rights that are associated with these images.They are used solely for the purposes of highlighting particular issues in this presentation and not for any commercial purposes.
Leaders Incubator
+
Recall
Meaning
Perception - Image
+
Relevance
Accessibility
Connection /
Reason or Connectivity
Experience
copyright notice: All images were taken from miscellaneous sources and TheBrandCamp acknowledge and adhere to its copyright issues and intellectual property rights that are associated with these images.They are used solely for the purposes of highlighting particular issues in this presentation and not for any commercial purposes.
TheBrandCamp Brand As Business Multiplier Force
Perception is
The Reputation
The ultimate objective of
brand building is to gain
the highest and positive
reputation from your
consumers or customers.
The right and preferred
brand perception can
take your business far.
www.dove.us
Branding Matters | TheBrandQuotient Methodology
copyright notice: All images were taken from miscellaneous sources and TheBrandCamp acknowledge and adhere to its copyright issues and intellectual property rights that are associated with these images.They are used solely for the purposes of highlighting particular issues in this presentation and not for any commercial purposes.
TheBrandQuotient Methodology
copyright notice: All images were taken from miscellaneous sources and TheBrandCamp acknowledge and adhere to its copyright issues and intellectual property rights that are associated with these images.They are used solely for the purposes of highlighting particular issues in this presentation and not for any commercial purposes.
TheBrandQuotient Methodology
Product is
The Basic
The starting point of your
business is your product but
it is not the most important
one, unless you think your
product is the only one
available in the market.
copyright notice: All images were taken from miscellaneous sources and TheBrandCamp acknowledge and adhere to its copyright issues and intellectual property rights that are associated with these images.They are used solely for the purposes of highlighting particular issues in this presentation and not for any commercial purposes.
TheBrandCamp Brand As Business Multiplier Force
www.starbucks.com
copyright notice: All images were taken from miscellaneous sources and TheBrandCamp acknowledge and adhere to its copyright issues and intellectual property rights that are associated with these images.They are used solely for the purposes of highlighting particular issues in this presentation and not for any commercial purposes.
TheBrandQuotient Methodology
branding is about
building, growing
and nurturing trust
to achieve loyalty
beyond reason
Leaders Incubator
People
Partners
Marketing
Framework People
Fragmented Branding
Approach Framework
External Holistic
Dimensions Approach
Consumer Internal +
Partners
Customers
/ Customer External
Dimensions
Consumers
Partners
Public
Regulators
Opinion
Leaders
copyright notice: All images were taken from miscellaneous sources and TheBrandCamp acknowledge and adhere to its copyright issues and intellectual property rights that are associated with these images.They are used solely for the purposes of highlighting particular issues in this presentation and not for any commercial purposes.
Leaders Incubator
Regulators
Partners
Consumers
Opinion
You Leaders
Customers
People
Public
copyright notice: All images were taken from miscellaneous sources and TheBrandCamp acknowledge and adhere to its copyright issues and intellectual property rights that are associated with these images.They are used solely for the purposes of highlighting particular issues in this presentation and not for any commercial purposes.
TheBrandQuotient Methodology
branding is everything
that the brand does,
without exceptions!
TheBrandQuotient Methodology
TheBrandQuotient Methodology
copyright notice: All images were taken from miscellaneous sources and TheBrandCamp acknowledge and adhere to its copyright issues and intellectual property rights that are associated with these images.They are used solely for the purposes of highlighting particular issues in this presentation and not for any commercial purposes.
TheBrandCamp Brand As Business Multiplier Force
www.kfc.com
TheBrandCamp Brand As Business Multiplier Force
www.adidas.com
TheBrandCamp Brand As Business Multiplier Force
Psychology is
The Switcher
With the understanding of
human psychology your
brand becomes the mind
switch that make them
decide to choose you over
other similar offerings.
Price is
The Argument Rp
m .30
illi 0
on
When the mixture of all
propositions have been
presented to the
consumer the final
argument lies between
what they understand
against the offered price.
Marke&ng)is)
Marke&ng)is) Marke&ng)is) Segmenta&on)and)
Unnecessary) Promo&on) Marke&ng)Research) Marke&ng)is) Marke&ng)is)
Strategic) Enrollment)
Marke&ng)is) Planning) Management)
Posi&oning)
FRAMEWORK
INTERNAL FACTORS
Strong'points'
Reten%on'Rate' Sa%sfac%on'Index''
EXTERNAL FACTORS
Feeders'Review' Market'Percep%on' Media'Channels'
Compe%%on'Review' Digital'Review''
BINUS SCHOOL
www.binus.sch.id
BINUS SCHOOL BINUS SCHOOL BINUS SCHOOL
Simprug Serpong Bekasi
Est. 1998 Est. 2007 Est. 2016
1350 active students 3000 active students 400 active students
IB Curriculum Cambridge Cambridge
Curriculum Curriculum
Global Partners
BINUS SCHOOLS are proud to host and participate in various
international and national forums, summits, and events.
We Learn from the Experts
Dino Pati Djalal
Ambassador
Wisber Loeis
Ambassador
Sheldon Glashow
Nobel Laureate
Handry Satriago
Airlangga Hartarto
CEO, GE Indonesia
Minister of Industry
Al Busyra Basnur
Diplomacy Director, Ministry of Foreign Affair
Australia
10% Asia
8%
100+
Indonesia
World America 45%
Renowned 18%
Universities
Europe
19%
Media Coverage
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TERIMA KASIH