A collaboration by:

X X X

Pasar Semesta #kumpulsemesta

Supported by:
PASAR SEMESTA

Pasar Semesta
Were facing a shared problem with our friends around the world right now, climate change. While there
are so many options to solve this issue, the solution for us (Indonesian) is always there, stored in

#kumpulsemesta
forgotten local wisdom. Our ancestors have learned and understood our nature to the core that they
lived with it, not from it. Nature is a friend, not a material source. They valued nature and nature blessed
them with abundance. But now, were more disconnected with nature than ever and have to pay the
price by facing the impact of climate change. Through Pasar Semesta, we want to ask our audience to
go back to our roots, reconnect with nature and start to do good by choosing sustainable lifestyle. We
also use this event to celebrate the richness of our local heritage and Indonesian who start taking real
action towards environmental issue. We celebrate you!

Our Goal
To build the consumer collective awareness of sustainable production and consumption through
sustainable product choices as lifestyle supports

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BACKGROUND

Pasar Semesta
Sustainability Concept
PEOPLE

#kumpulsemesta
End poverty and hunger We use the principal of 5Ps of sustainable
in all forms and ensure
dignity and equality
development in this event.
PLANET
Protect our 1. People: Ensure fairness to all partners
planets natural
resources and
climate for PROSPERITY 2. Prosperity: Promote local & startup business
future
generations
Ensure prosperous
and fulfilling lives
3. Peace: Inclusive, open for public
Sustainable in harmony
Development with nature 4. Partnership: Collaborate with local social
enterprises, experienced practitioners, and
companies
PARTNERSHIP
Implement 5. Planet: Use sustainable event guideline to keep
the agenda through
a solid global PEACE a healthy environment
partnership Foster peaceful, just
and inclusive
societies

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 PARTNERSHIP

Pasar Semesta
Through partnership, we provide the knowledge, experience and solution
on this event so the audience can use it in their everyday life.

#kumpulsemesta
GOVERNMENT
Ministry of Environment
& Forestry and BEKRAF
Support and endorsing
Sustainable Festival as a support
of SDGs #12 (Responsible Consumption
& Production) and local producer

PHILANTHROPY PASAR SEMESTA COMMUNITY

& BUSINESS & PUBLIC ENGAGEMENT
#kumpulsemesta
Sponsors Sustainable Local Brands
Provides event support (in-kind or event community platform & Partners
costs) and resources person (s) Provides event content and campaign,
event branding, information channel,
and public media partnership to achieve
public engagement on this issue.
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AGENDA

Pasar Semesta
Panel Discussion Workshops Swap Rent Movie
Sustainable Brand Bazaar Meditation Session Bulk store Repair Screening

#kumpulsemesta
Picture courtesy: litle three, trash is for tossers, how you glow

4
PRE EVENT DETAILS

Pasar Semesta
Sustainable Brand Gathering

#kumpulsemesta
August 12th 2017 Venue
SUSTAINABLE BRAND GATHERING Coworkinc

We found the needs for great alliances in a platform to support and nurture the growth of sustainable business
in Indonesia, as each actors need to collaborate with other entrepreneurs, so they can build the power to
influence market and regulation

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PRE EVENT DETAILS
Panel Discussion
We gather the like minded people to go deep into different sectors that they are intrigue with.
November 4th 2017
DISCUSSION TOPICS:
SUSTAINABLE PRACTISE IN
FOOD INDUSTRY
November 11th 2017
DISCUSSION TOPICS:
SUSTAINABLE FASHION
Pasar Semesta
#kumpulsemesta
November 18th 2017 Venue Option
DISCUSSION TOPICS: Union Yoga
THE MINIMALISM Jl Wijaya II No. 73
Melawai, Kebayoran Baru
Jakarta Selatan, DKI Jakarta 12160
November 25th 2017
WORKSHOP:
SELF HEALING FOR ENTREPRENEURS
dengan Reza Gunawan
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MAIN EVENT DETAILS

Pasar Semesta
Main Event

#kumpulsemesta
We provide the first activation to engage public awareness on sustainable living lifestyle
trough experiencing this event contents. Supported by many local sustainable brands
actors, we expect people will feel the easier way to live sustainably.

December 2nd 2017 Venue Option

BAZAAR Union Yoga
Jl Wijaya II No. 73
December 3rd 2017 Melawai, Kebayoran Baru
DISCUSSION TOPIC: Jakarta Selatan, DKI Jakarta 12160
HEALTHCARE & SOCIAL BUSINESS

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RUNDOWN

Pasar Semesta
MAIN EVENT

#kumpulsemesta
ACTIVITIES POTENTIAL
Everyday Content PARTNER
Sustainable Brand Bazaar All Vendors
Bulk store Sayur Box
Repair Local Artisans
Rent Babilonia
Swap & Thrift Shop Shunyatta
Urban Farming Taneuh
Waste4Change /
Pengolahan Sampah Kota Tanpa Sampah
Kids Corner Ganara Art
Yoga Union Yoga
Meditation Golden Space
Music 8
RUNDOWN

Pasar Semesta
MAIN EVENT
ACTIVITIES POTENTIAL PARTNER

#kumpulsemesta
Saturday, December 2nd 2017

TALK SHOW
Growth of Social Impact Business in Indonesia Triawan Munaf, Andy F Noya, Veronica Colondam, Billy Boon
Journey towards Sustainable Development
Goals in Indonesia SDSN SEA
Developing real solution for the
Packaging problem Evoware, Enviplast, Navakara

WORKSHOP
Healthy Cooking & Clean Eating Burgreens
Tempe Rumah Tempe

MOVIE SCREENING

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RUNDOWN
MAIN EVENT

Pasar Semesta
ACTIVITIES POTENTIAL PARTNER

#kumpulsemesta
Sunday, December 3rd 2017

TALKSHOW
Solving Sustainable Issues
through Entrepreneurship Jalal
Marine Debris GDIKP & Sea Soldier
Sustainable Living Gobind Vashdev
Work Life Balance Reza Gunawan & Dee Lestari

WORKSHOP
Jamu Making Suwe Ora Jamu
Natural Remedy Herbilogy
Essential Oils Organic upply Co.

MOVIE SCREENING hosted by Nadine Alexandra

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TARGET AUDIENCE

Pasar Semesta
Number 1,000 Visitor
Class Middle Up,
Income IDR 3.5 Million and up

#kumpulsemesta
Age 18 45
Area of Residence Jakarta and surrounding area

Type of Audience: 1. Advocate (practitioner & those who promote

sustainable living)
2. Aspirationals (early adopter & trendsetter)
3. Urban Family (newly married couple)

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PARTNERS POTENTIAL REACH

Feel Good Market

30 Speakers
25 Vendors
26.2M+ Facebook reach

#ifeelgood
6.2M+ Instagram reach

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POTENTIAL VENDOR

Pasar Semesta
Housing Fashion
Avanieco osem. Matoa Indonesia

#kumpulsemesta
Balka Living Tjelupa Noesa
Fasa Works SukkhaCitta Du'Anyam
Ffrash Designs Kana Natural Dyed Goods Kreskros Catalog
KARSA Indosole
TORAJAMELO
Obie. Cinta Bumi Artisans
TINAME
DyrtDesign Seratus Kapas
LEKAT
Taman Hayat Pijak bumi
Wakatu Galeri Batik Jawa
Topikuhats
Undhagi Threadapeutic KARAFURU
Cocobolo Studio IMAJI Studio Lima Watch
Ku Ka Aku Suka
Paisley Things Jakarta
Shunyata

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POTENTIAL VENDOR

Pasar Semesta
Healthcare Food
GoodVibes Organic Burgreens Herbilogy

#kumpulsemesta
Markalokale Fish 'n Blues Krakakoa
Organic Supply Co. Javara East Java & Co Kedaikopiranin
Wangsa Jelita Crunchy.leaf Djule Kofi
Gulaco Wheat and Water SNCTRY
Indoganic Organiklub Purefoodscompany
Vimala Taneuh SimplyRawResto
Botanina Indonesia Bluebootsfarm OhMyGut.co
Eucalie Organic Genus Organik Beets and Bouts
Beauty Barn Indonesia Warungkebunku Loving hut
Ecozest Sayurbox

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POTENTIAL POTENTIAL

Pasar Semesta
INFLUENCER MEDIA COVERAGE
Nadine Chandrawinata (@nadinelist, 1M) TV Online

#kumpulsemesta
TVDAAI Tv Manual
Angela Gilsha (@angelagilsha, 938k)
NET Mongabay
Nadia Mulya (@nadiamulya, 115k) Kompas TV Greeners
Olga Elisa (@elisaolga, 108k) Metro TV The guardian
Nadine Alexandra (@nadinealexandradewi, 103k) Channel news asia Inspirator freak
Davina Veronica (@davinaveronica_gsi, 76.6k) UseeTV

Anggey Anggraini (@her_journeys, 74.4K)

Printed
Kadek Arini (@kadekarini, 74.3K)
Pikiran Rakyat
Febrian (@_febrian, 69.9K) Jakarta Post
Nadya Natasha (@nadynatasha, 18.8K) MRA Group

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BUDGET

Pasar Semesta
Description Price Quantity Amount
Consumption

#kumpulsemesta
Pre Event 50,000 4 x 50 10,000,000
Crew & Talent 50,000 70 3,500,000

Production
Reusable bag 35,000 60 1,950,000
T - Shirt 75,000 24 1,800,000

Equipment
Booth & Tent 9,000,000 1 9,000,000
Decoration 20,000,000 1 20,000,000
HT Headset 50,000 14 unit 700,000
ATK 800,000
`

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BUDGET

Pasar Semesta
Description Price Quantity Amount
Men Power
Show Management 25,000,000 1 25,000,000

#kumpulsemesta
Project Management 15,000,000 1 15,000,000
Photographer & Videographer 8,000,000 2 Day 16,000,000
Pawang 1,000,000 2 Day 2,000,000

Talents 25,000,000 1 25,000,000

Marketing
Influencer 500,000 10 5,000,000
Digital Marketing 3,000,000 1 3,000,000
Promotional Collateral 1,000,000 1 1,000,000

SUB TOTAL 138,750,000

TACTICAL ALLOCATION (10% from sub total) 13,875,000

TOTAL 152,625,000

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 SPONSORSHIP LEVELS

Pasar Semesta
By joining our events, you have participated in promoting sustainable lifestyle
and invested in local movement to provide solution for sustainable living.

#kumpulsemesta
PLATINUM GOLD SILVER
IDR 75 Million IDR 50 Million IDR 25 Million

1. One customized session 1. One customized session 1. Branding on all promotional

based on brand preference
2. One exclusive booth for
sustainable life experience
3. Branding on all promotional
materials (pre- event, event,
and post event)
4. Ad lib on discussions &
workshops
5. Invitation to sustainable
brand gathering
6. Sustainable brand hamper
based on brand preference
2. Branding on all promotional
materials (pre- event, event,
and post event)
3. Ad lib on discussions &
workshops
4. Invitation to sustainable brand
gathering
5. Sustainable brand hamper
materials (pre- event, event,
and post event)
2. Ad lib on discussions &
workshops
3. Invitation to sustainable brand
gathering
4. Sustainable brand hamper

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MATERIAL DESIGN

Pasar Semesta
X X

#kumpulsemesta
X X

T-SHIRT TV STANDING BANNER

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MATERIAL DESIGN

Pasar Semesta
X X X X

#kumpulsemesta
BACKDROP SOCIAL MEDIA

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ABOUT US

Pasar Semesta
David Christian
An innovative entrepreneur with business background in Canada. In May 2015, he come

#kumpulsemesta
back to Indonesia and started Evoware one year after with his partner. Now he focused in
Evoware and he is the Head of Micro Business and Creative Industry in local enterpreneur
organization

Helga Tjahjadi
Social activist in nature and Marketing specialist in training, Helga is passionate about
health, wellness, environment, animal welfare, and social entrepreneurship.
Aside from running her own social business, BURGREENS - she also works closely with
impact investors, NGOs, and communities to raise awareness about healthy, ethical, and
sustainable living among urbanites and grow the ecosystem of social impact enterprises
and conscious customers.
Rinda Liem
A product designer and natural community builder, Rinda passionate about designing for impact
and nurturing collaborative movement to achieve common goods. Her experience as Head
Design for XSProject and Community Relation for Coworkinc has developed her well-connected
network and strong relationship with the sociopreneur community. Her prior experience leads her
to create Project Semesta as one of her effort to make the world a better place.

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EVOWARE
Evoware is a socially responsible
enterprise that elevates
environmentally friendly lifestyle
and provides innovative value to
Indonesias urban society.
Through Evoware's products,
people evolve to be closer to
nature and live a more
responsible and sustainable life.
We are here to be the
eco-solution for plastic waste
problems. Our products are
eco- friendly, biodegradable or
even edible and healthy for the
body. We use seaweed as our
raw material. Our impact is not
just for the environment but also
for the livelihood of the seaweed
farmers.
BURGREENS
Burgreens is a manifestation of
conscious eating movement that
believes what we eat directly
impacts our health, animal &
farmers welfare, and
environmental sustainability.
We are Jakartas first organic
healthy plant-based eatery and
catering operating as a social
enterprise.
Our mission is to serve you the
healthiest and most sustainable
food in town!
PROJECT SEMESTA
Pasar Semesta
Project Semesta, a
community-based platform to
enable, amplify and sustain
collective movement on
sustainability to build holistic
#kumpulsemesta
ecosystem of circular economy
through preserving local wisdom
and ancient technology.
Through our strong network of
experts, investors and community of
sustainable brands, we facilitate
end-to-end cooperation to nurture
innovation, grow market share and
maintaining the equilibrium of the
ecosystem.
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 THANK YOU

CONTACT US:
Dhina 0812 9613 7284
Rinda 0812 9134 0273

pasarsemesta.info@gmail.com X
X X
@pasarsemesta