A COMPANY PRODUCT

SHERMAN ALEXANDER CAMPILLO MENDEZ

Ficha: 1310125

Instructor

LUIS MIGUEL ANGARITA BUENAVENTURA

Ingeniero Industrial

SERVICIO NACIONAL DE APRENDIZAJE, SENA

REGIONAL TOLIMA

CENTRO DE INDUSTRIA Y CONSTRUCCIN

TECNOLOGO EN GESTIN LOGISTCA

2017
 A COMPANY PRODUCT

1. Elabore un documento escrito con las caractersticas del producto o servicio en

idioma ingls. Tenga en cuenta:

Our Company product o service.

Name of the product or service.
Product or service Characteristics:
Class of the product or service.
Parts of the product or service.
Product or service characteristics.
Functions of the product or service.
Prices.

Our company product or service.

Our company BURICOFFE S.A is a company that is responsible for the production and
distribution of coffee products. The productive factory of the company is located in the
municipality of Buritica, Antioquia. Its main commercial markets are in the commercial
zone of the Valle de aburr and the commercial zone of the northeast of Antioquia.

Name of the product or service.

Ground coffee beans x 1000 grams. It is the main product of the commercial portfolio of
the company.

Product or service characteristics.

The ground coffee beans come from the plantings and harvests that are made in the
municipality of Buritica. The weather and terrain conditions give it a characteristic light
brown color, which influences the color of the final product. Its texture is soft and can be
combined with other elements such as milk.
Class of the product or service.

The product belongs to the category of processed foods.

Parts of the product or service.

Water 98.75%, chlorogenic acid 100 mg, kinic acid 40 mg, citric acid 60 mg, acetic acid 35
mg, malic acid 20 mg, phosphoric acid 15 mg, lactic acid 10 mg, nicotinic acid 1 mg, other
acids 30 mg , caffeine 90 mg, reducing sugars 19 mg, polysaccharides 236 mg, melanoidins
272, 8 mg, peptides 75 mg, lipids 1 mg, potassium 105 mg, other minerals 140 mg, volatile
sweet smelling, toasted, fruity, smoked, to species 0.2 mg 4-hydroxy-2,5-dimethyl-3 (2H) -
furanone, 5-ethyl-4-hydroxy-2-methyl-3 (2H) -furanone, 4-methyl-2,3-pentanedione, ethyl-
2-furfuryl-ketone, vanillin, 2-furfurylthiol, 2,3-butanedione, 4-vinylguaiacol, guaiacol, 4-
ethylguaiacol, sotolone, eugenol, metional, 2-pentanone, (E) --damascenone, 4- methyl-
2,3-pentanedione, 2,3-hexanedione, 5-ethyl-3-hydroxy-4-methyl-2 (5H) -furanone, 2-
methylbutanal, 3-mercapto-3-methyl-butylformate, acetaldehyde and others 800
compounds.

The product is presented in the following package:

Functions of the product or service.

Natural Energizer.
Hot Drink.
Companion at breakfast
 Prices.

Presentation 200 gr: $500

Presentation 500 gr: $1500

Presentation 1000 gr: $4000

2. Market competence.

Investiguen sobre dos productos o servicios de la competencia.

Determinen diez caractersticas para evaluar con su producto o servicio.
Comparen los productos a travs de un Product Report.
Establezcan las ventajas y desventajas de su producto o servicio con relacin a
la competencia.
Determinen la excelencia de su producto o servicio.

Investigate two competing products or services.

Colcafe:

Juan valdez:
Determine ten characteristics to evaluate with your product or service

Texture.
Flavor.
Color.
Distribution.
Innovation.
Package
Presentations
Consumers.
Uses.
Publicty.

Compare the products through a product report.

BURICOFFE S.A COLCAFE

Texture It is a soft coffee, without Their product is varied, they have a

asperities great segmentation in the market

Flavor Its flavor is light It has a multiplicity of flavors.

Color Its color has a pleasant average It comes in all varieties depending on
shade in view of the consumer the product.
and in line with its taste and
texture.

Distribution It is distributed around all types Direct sale, sale step, wholesalers and
of channels export

Innovation Nothing The company implements technological

 processes that allow it to improve its
products

Package Its packaging is simple for Variety of packaging according to the

logistics costs but guarantees product. They always retain their
the safety of the product traditional red color

Presentations 200 grs; 500 grs; 1000 grs. Granulated, Coffee with milk, three in
one, black. classic

Consumers Recommended from 13 - 65 All ages

years old

Uses Energy drink All food uses

Publicity Radio, TV, personalized Radio, TV, newspaper, billboards,

Determine the excellence of your product or service.

The ground coffee beans is a cheap proposal for the market near the metropolitan area of
the borra valley. Its taste, texture, quality, and color are pleasing to the eye. The product is
designed for strata 1 and 2. The product is designed to become an element of the family
basket of Antioquia homes. His image is in harmony with the values of society paisa.

Selecting providers.

Investiguen sobre al menos dos proveedores para suplir y distribuir con materias
primas o servicios su compaa.
Establezcan diez caractersticas para evaluar los proveedores y distribuidores.
Comparen los proveedores y distribuidores de su producto o servicio.
Seleccionen al mejor proveedor y distribuidor para su producto o servicio.
Justifiquen la seleccin del proveedor o distribuidor.
Investigate at least two suppliers to supply and distribute raw materials or services to
their companies.

The chosen suppliers are: Mesa cafeteria de Valdivia and Agrupacion de cafeteros de
buritica.

Establish ten Characteristics to evaluate suppliers and distributors.

compliance in the order

Experience.
prices.
Raw material Quality.
reaction to contingencies
Responsability.
closeness.
After-sales service .
Returns failures.
Corporative image

Comparen los proveedores y distribuidores de su producto o servicio.

Agrupacin de cafeteros de
Criterio Mesa de cafeteros de Valdivia
Buritica

Compliance in
3 4
the order

Experience 5 3

Prices 3 3

Raw material
4 4
quality
Reaction to
2 4
contingences

Responsability 3 5

Closeness 5 2

After-sales
3 4
service

Retur failures 2 3

TOTAL 30 32

Select the best supplier or distributor for your product or service. Select the best
supplier or distributor for your product or service.

Mesa de cafeteros de Valdivia.

Justify the selection of the supplier or distributor.

La mesa cafeteria de valdivia has been chosen as the supplier because it has obtained the
highest score according to the evaluation criteria, especially in those that are of vital
importance for the production of the company: Compliance in the order, quality of the raw
material, reaction before contingencies, responsibility, after-sales service and return
failures.4. Company communication.

Diagramen el flujo de informacin que se establecer en lo siguiente:

Comunicacin interna de la compaa.

Comunicacin externa de la compaa con miembros de la compaa y clientes,
proveedores y vendedores.
Esquema general de la comunicacin interna
Conducto regular.
Comunicacin externa de la compaa.