Documenti di Didattica
Documenti di Professioni
Documenti di Cultura
m , W IN N N
A > R 1l .
"
t 14
R EW , R C H M 9 ; . 1o 1 o m ,
l i } B1 e : 3 H r s \ 1Q * Tr 1114 711 \ 1, 1 r k T A)
N o t e
SE C T I O N A 43 0 M a Uk s
At c n w w 5 w e s h o m
E c1 c h ( 1t t 9 t O Jl
'
t 1r l i L' 0 1} 1d1-
T he h pr oLes s i n v o lv e s a s r ie s t t in te r r e l rte d
1 r e se a r c t
in t r ic D o e s e v e r r e s e a 1c h s t u d
a 11 d a t e s t e p s ,
ily n e e d to s a $ s h '
a l l t h e c o n 5 Mo n s a n d be
n e c e s s a r
? E p la in
'
c a r r ied o u t in th is s e qu e n c e x
2 Ev e n t ho u gh c x p lo r M w '
r e s e a Uc h dcgns a rc lm e st
f fin d in gs It is r e c o m rn e n ded
in te r m s o f zl c e u r a c y c
h ie d M w it h u t h c m
t hm n o 1c s c m c h m u s t c c a r r
c s
Jus y m c s t a t c m c N w $ h c n mp l m H \ OU s r e c
H h t hL s ta tc 1n e M
di ' a E e c n
Scanned by CamScanner
fo l lo in g ll c a r r y c ABt l ; i l
\ W r rt t \ ll { \ r l llu te s o n Th c w a
Bl r i t r kx
m >n c u s g r o up d is c u s s io n
m M y s is
'
u M c n t A n
m A s w c 9M o n tec hn i q u e s
4 W ha h
u ' " C pro ic c v c t c hn iqu c s a v a ila M e t. Ar
rcs c l t ll e r
'
t 1 p l i r i n W i t h s u itab le e x a m p le s
5 Su p p o se t hc >c ar c 5 ha n ks lo c a te d n e a r
yo u '
" Si dc nc e
D c t c r m in c a cons t 1nt su m r a tin g sc a le t
o u n de r s ta n d
thc pr c f= r c n e c s fo r t he se ba n ks
6 p i IT e r e u t i n te betw e e n t he f o ll o w in g a l1
ci r r y e q u a l
ma r k s
N
'
> v s e c n a l >c s c a r c h d e s ig n n n d h n r +u d rn a l
r e sc m h dc $ > n
M r mi c d sa n w h u a n d c in M c t M
i F g n u n n g
Scanned by CamScanner
"
u lH m k ll H n n n k = { m > c w m c h H 4 g a t h L r t his
1 1 1 r ( \ l n 1 L L i \ ) 11 l \;l il
I l ld v c d gel d t l] a t il C O V C S l he
1y1l nwnq a r e m n ll th= n r rc ti m s wj h w hk h e hu d
a M Im n 1 , c o Hn i nt w CUHHCT W kc a d in i s s io
I a s t I c tm ,
tc n c hu s ,
t c a c r
'
s a tC u dc c k
l chi ! 1n n s tH x t iu 1r n n h fn r t h is s t Lu Jy
H 1Bu t m M i ni i t is
n , w a s m a l l Jc w c llc r h o m Jo dhp u r
YM H h n 1i t t x l 1c w u rc m H c is in m B u s in e ss o f de s ign in g
n n d Hi rr g h m hC Jn a l R aj a s t ha n i jc w cU c r y H c be h e v e s
t hm ha v in g a n c x w is ik a n d a n r y s c a l Jy a r r a n g e d
M s ph y n n pM a c c o n w he e ls w M s uhaby bo o s t his
s J1c s H c a ls o f cc ls t ha t f or c u n c r s r a t he r t ha n In dia n s
w o u ld b c i n ll d m o r e It is the m o n t h o r Se p t e m be r
u ( n c c
20 0 9 d by d f thc y hc wa n s m d e c id e
a n Th c c n o e a r
M W hu is
V h = t her h c s ho u ld g o fo> thc d is p h y n
t h = r e c m n 11 w n d c d >c s c a r c h d e s ig n U s M y Y L$ =
ld h th v a r ia hlm hy p m hc $ s
s c k c t h n W HM w
o u c c ,
Scanned by CamScanner
4
h h n in h c H 1H , o f its pa t r o m Co n st r u c t a s c n i n l ic
t lrL ;t r r lin u s
S1 CT IO N
. C (20 M a r k s )
'
K o n
10 N i k e Sp r in t s A h e a d o f the m p e titio n ,
Y ei li a s
a L o n g W a y t o R u n
N R e lo c a te d in B e a v e ti o n O Is th e
nlW he
,
,
r e go n .
r
o n e U S a t hle t ic fo o tw e a r c o m
any a n d t he n u m h +
tw o A m e r ic a n b r a l <d I n term s f
'
o n a m e r e c o
g n it o n
a m o n g fo r e i gn c o n s u m e r s a s ta t [r s s ha d ith
r e w 1 }3 ' I
a n d sec o n d o n ly to Co c a C o la T hi high de r
s
g e e o f
re c o gn it i o n is pr o b a b ly o n e o r t he rn a in r e a so n s N r t
ha s be e n so im m e n s e ly s u c c e s s fu l F o r t he 2 0 4 h s u n I
ye ar ,
t he c o m p an y c o n t in u e d to so a r e a r n in g
, o v ( r
87 9 5 rn M o n w hh s a le s o f o v e r 89 18 b D
o n e s M c
a $4 1 5 p e r c e n t s a le s ga in ,
a n a ly s is ts ro r e c a t l
c ha n ge in N ik e
'
s fu tu r e A lt ho u gh t he c o 1n i r y
!'
r e m a in s w e ll m a n a ged w it h 15 8 p e r c e n t gi (v 1l l
ex pe e d fo r 2 0 13 ,
e x p e r t s f ec t h c c o n i pa n y H m h n L
1o w o r k ha rde r m gr o w in h r tu r c
'
o n w +n c r s H L
be c o n n g le s s t han e n t hr a lc d H m N i , S M N zx
p r ic e s a n d a r e r o u n din g u t the ir N k c IN c D c h 1s
Scanned by CamScanner
br a n d hin g Re e bo k a ; ht
n n h m hc r n a ni c c .
Ha , i n in g <e a s t1 6 In t l
.
10
1-eptcti veB:. .
c l e a s sa s
r e s po n se Th t c o m p 1n y is tw e a k in g il s hi+ & 1J r k t t 1n
fo r m u la w h ic h \v a s st ar t t d in 19 8 5 T hc c L l r 11 p n t 1 !
ho pe s to s hm a tt c n m n to h s p r o du c t in n m m h n H1 t
ho w the c o m papy ha s e v o lv e d
Pe rhaps s u c h SU c q e s s s ho u ld " a 1t r i h l 1m t :n p n r t f\ )
it s w ildly s u c c s s fu l c o n c e pl h l s c d l LI vt . t t i i n
c a m pa ign s T hc C o l 1 1 B\ a n y u s c s H p >( l 4 c h { hu t is \ 1 Bt i l l
c a d "
inm gc t ra n s ec r
"
N ike n d s H n m s r n r c l
speci ic a l ly ph c a pr hn1 m m c n n t he h .
Nl i
A d a \ m u s phc is t ' nt c\ l l 1l e
'
m o o u r r L Ll 1l l \ r l\t
00111 n
hr a n d is n s so c ia rN w h h t hn t n 1 m "
We m n v m H
k e A ds T hc u ll im n t t
! ( \ n 1 i s t t \ 11 l \ k e ;1
t o m a
i L\ n
"
Sa t e s I ) n n W c itlt
n t r u II= t r r t lt t
N t kt h
c o n n e c ,
ie O n e l\ d >c n lu r (t l l h c BBt \ t 1t x 1 1\ \ l , 1\ 11 1 \
a d a ge n c s
l Jm d M l hn m r
N ike a t hM e s M h hn c n n n o
n r o c
d w it h p ic t u re s o f r c g 11 l B1 r l b 1k i lx , \ t 1\ i 1B\ \ \
j u x ta po sc
u s c tl l (1 i 11 e r t B1 n t l e A ] \ l 11l l t x
in po r ts It w al s
p t c lt r
> I 1 1
Scanned by CamScanner
J rc tJ N c n n Hgc ha s c H m k hn v c I m w M fn n <hL
u n p r e
h Hs p o rt r a y al N I c a l b n l m l .w h
s h c ku E ,
su c a s
m a s m c h a n d D e s h o y
"
c a m pa ign u w
d dur i n i hc
2001 Hy nw c gani c s t o h u m o r o u s ,
s u c h a s t U s t
'
;1o u h L
A 1o l Al u n c h M 9c h a e l J o r d a n s Jo r da n b H : d
s u gg l s t io n t ha t Jo r d a n h im s e lf ha d a hu n d 1 11
H duc t t un by h pp in g Cq II '
s a ,
o m a 13 s g a n i c a t
hm cn n c lo ru n o v e l to h c o m DY d the k in g
pa a n n m a
his y k in h >o r th e
M n c n i c gan1es s e c o n d hH f
ln 2 0 Ni
, ky h m ed t o t h q n c w p ha se in h s m a r k e t In g
,
Ar mpai <n Cmpl r si zi , N g m o o r its p r o du c t in n o v a t io n
'
k i l l s l h.m
s t h jck y ,
c dgy a l t it u de! ?at it d i s p la y e d
1n 1 r e v io u s y a r s
"
W f e u o gn iz tha t
-
e o u r l ds N e e d lo
le ll c o n s u 1n e r s ti l t w e
'
r e bo
a u t p r o du t in
c n o v a tio n
a n d n o t ju s t at hl t es a n d x po s u r e W c necci to p r o v e
m c o n s u nl c r < t hD w e
'
r n o t ju y s ia p p I n g
.
a s w m s h
he c oi T1pnny t r a d ( ma r k } n s t ] r to 1 na k c u
l b c k ,
s a y s i i s + Zim i n e r m i n dir e c t o r o f N ik '
"
,
e s U S
a dv c r s h g W h h the la u n c h o l M c
"
"
c a n c a n i jw
p a .
M ke is s hm v in g k ss o f the c c lc h h y a t hle te s t ha t
pr e v io u s ly a do rn e d h s m a r keh n g o u w u t d
a n s hm in g
m o r e pr o du c t u sa ge t ha n h t hc p r e v io m
"
Ju t I C h
"
s
c a m pa ign C t mm pc tjto r s R e e bo k n d Ad i d n h a v e
re c e n t ly fe a t u r e d m o Ye p r o d u c ts f ocsed a s A n d lr t > c
Scanned by CamScanner
l s f
Q h p e
e e a
u t
( ( c u
i i e c i
i ) r
) s B
o i
t e
-
c i m c
p f H o s
a W o o p r
o c e p
s h n n e
i w
i s s i o
a i
g
t n i r
i t u t
g t
w i o
o m s
i o o n
n N e
s t
+ u n
? e l
k s h
t d N
1 a
i
h t t
a e v y k
i o s
s e a
t t
i
h u i
r r
t m l
e e
d l
a
a r a
t n e l 8
e h o
t s i
a s f
e c a z
g p r s
m e i
e a
e s
p c b a
t m t e t p
s l
e h
t t o a
t n a
o h r
o t n t t
e i
r g
a , c
e d t b w
i t l
u
e h u h l
a l o i
i c y a
l
i e i
n t
n e r
s n
i g
i i
i
! c g i
s
o t
w n
n f b i t
< o e a s e
a h .
r
d
p o y
r t a
A e
e t h
o v s
r w i
o e t
s b e
l o a
h a r i
r d
i e r u n
p m P
o n o
.
f a
f
Scanned by CamScanner