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DEPARTMENT
OF
INDUSTRIAL ENGINEERING AND MANAGEMENT
Report on
VITAMIN WELL
(NUTRITIONAL SPORTS DRINK)
By
DECLARATION
I KOUSHIK YEDHUGIRINATH Bearing the USN 1DS15IM022 hereby declare that , I have prepared
the project report by considering self-developed idea/concept by referring to the standard text books/
reference books , related web portals & have not copied from any other students.
Marks Awarded(20)
I. Acknowledgement
II. Abstract
1. Introduction
3
I. Acknowledgement
I would also like to thank Dr. Bangalore Ramakrishna, Vice Principal, & HOD of Department of
Industrial Engineering and Management DSCE. for providing us the chance to prepare M&E project
report.
I wish to express my gratitude towards our course coordinator Ms. REENA Y.A, (Assistant Professor) Dept.
of IEM for her able guidance and useful suggestions to help us complete our project report in the right time.
And I also thank the Department of IEM and the various faculties for helping me in successfully completing
M&E project report.
KOUSHIK YEDHUGIRINATH
1DS15IM022
Hydration is imperative for optimal performance for all athletes. Athletes who develop a systematic method
of ensuring they are consistently hydrated have better recovery and higher energy levels. When an athlete is
adequately hydrated, their body is able to transport nutrients and oxygen to working muscles and aid muscle
repair, remove lactic acid build up, eliminate nitrogenous waste and regulate body temperature. Losing as little
as two percent of body weight through sweat can impair an athletes ability to perform due to a low blood
volume and less than optimal utilization of nutrients and oxygen.
Sports drinks have been researched extensively and generally provide an excellent alternative to plain water
for hard working athletes. During intensive aerobic exercise, the bodys preferred source of fuel is
carbohydrate (rather than protein or fat) due to the efficiency of energy transfer to fatigued muscles. The
majority of sports drinks are formulated to deliver carbohydrates, electrolytes and fluids in such a way that
will minimize stomach upset and maximize intestinal absorption for delivery of energy to muscles.
Hypertonic sport drinks contain a higher concentration of salt and sugar than the human body.
Hypotonic sport drinks contain a lower concentration of salt and sugar than the human body.
Most sports drinks are approximately isotonic, having between 4 and 5 heaped teaspoons of sugar per five
ounce (13 and 19 grams per 250ml) serving.
Hydration is imperative for optimal performance for all athletes. Athletes who develop a systematic method
of ensuring they are consistently hydrated have better recovery and higher energy levels. When an athlete is
adequately hydrated, their body is able to transport nutrients and oxygen to working muscles and aid muscle
repair, remove lactic acid build up, eliminate nitrogenous waste and regulate body temperature. Losing as little
as two percent of body weight through sweat can impair an athletes ability to perform due to a low blood
volume and less than optimal utilization of nutrients and oxygen.
Sports drinks have been researched extensively and generally provide an excellent alternative to plain water
for hard working athletes. During intensive aerobic exercise, the bodys preferred source of fuel is
carbohydrate (rather than protein or fat) due to the efficiency of energy transfer to fatigued muscles. The
majority of sports drinks are formulated to deliver carbohydrates, electrolytes and fluids in such a way that
will minimize stomach upset and maximize intestinal absorption for delivery of energy to muscles.