DANIELLE J.

SURENTO
518-332-0172 dsurento@gmail.com
Education:
State University of New York College at Plattsburgh- Plattsburgh, NY May 2015
Bachelor of Arts Major: Public Relations; Minor: Journalism
Fulton-Montgomery Community College- Johnstown, NY December 2011
Associate in Arts Degree in Liberal Arts
Professional Experience
Pellegrino Sales and Marketing November 2015-present
In-house representative at Price Choppers corporate offices
Manage the companys local produce program
Raised sales 3% from previous local season
Communicate with local farmers to negotiate pricing and check supplies
Work with third party vendors to write purchase orders to supply produce for 140 grocery stores
Related Coursework
Treasurer of Cardinal Public Relations Spring 2014- Spring 2015
Led a class of 15 students on the Executive Board of a student run PR firm
Received $300 through additional allocations
Applied for and received a $400 grant through College Auxiliary Services
Secured a $4000 budget for the following year
Max Moore Memorial Tree House Fall 2014-Spring 2015
Raised $1500 through raffle basket
Gained hole sponsorships with local businesses for Mini Putt Golf Course
Spread awareness by speaking with at least 1,000 community members over the course of a year
Ran online social media campaign in order to raise $4,500 through RedBasket.org
Planned and gained media for groundbreaking ceremony
Finance Manager of PRSSA Golf Event Fall 2014
Managed a $1500 budget
Defended budget to receive additional allocations
Worked with third party vendors
First Public Relations Intern at Plattsburgh Housing Authority Spring 2015
Rebranded monthly newsletter for over 600 residents
Wrote an article that was published in local newspaper
Updated WordPress website with news and calendar events
Million Can Redemption Plan Spring 2015
Led Social Media Campaign in order to raise awareness
Tracked Tweets and Facebook posts using Google Analytics
Copywriter for North Country Underground Railroad Association Fall 2014
Edited written material
Interviewed founder and past president for promotional video
Teaching Assistant- Public Relations Campaigns Capstone Class Spring 2015
Compiled timesheets from 12 students over 4 months into Microsoft Excel spreadsheet
PRSSA SUNY Plattsburgh Chapter General Member Spring 2014-Spring 2015