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(Ideal is 60%)
What is their
Freshness Score?
Check page 2 for more
information
Other notes
This ebook contains a list of questions in each chapter. You can choose which questions is
relevant to your companys needs.
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PART 4: THE FRESHNESS TEST
Place a checkmark on the answer that best describes your experience. It is considered a red
flag if the company advises you that the information, on this list, is not important.
A. Compare the aroma and texture between their virgin coconut oil to a freshly
harvested/opened coconut.
The aroma & flavor:
___ 3. The same or very close to a freshly harvested/opened coconut.
___ 2. Slightly different to a freshly harvested/opened coconut.
___ 1. Isnt the same as a freshly harvested/opened coconut.
H. Coconuts: How many hours does it take before the coconuts are processed?
___ 3. 48 hours or less.
___ 2. Three to four days
___ 1. Five days or more
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Farm Fresh Not Fresh
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CHAPTER 1
WHAT IS FRESH
VIRGIN COCONUT OIL LIKE?
Have you ever tasted virgin coconut oil from real, fresh, mature and organic-
certified coconuts?
Before we talk about this in detail, let us talk about how the coconutty
concept came to life. More than a decade ago, people started to discover the
wonders of virgin coconut oil. It was coined as a Miracle Food because of the
numerous health benefits it provided.
There was just one problem: the strong Most virgin coconut
aroma and flavor! Never mind the health
benefits - people couldnt drink it at all. oils does not taste,
smell or feel like it
To solve this, marketers coined the term
coconutty to explain the strong aroma
comes from freshly
and texture. With proper marketing, many harvested organic-
people started to believe that strong certified coconuts.
coconutty properties were normal.
Its not. The coconutty aroma and flavor is a byproduct or a result of the
processes and raw material used to extract the oil. The more an oil was
adulterated, the thicker the oil and the stronger its aroma and flavor would
be. In short, the coconutty aroma and flavor is good indicator when
determining how fresh an oil is. The stronger it is, the less fresh the oil is.
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FARM FRESH VIRGIN COCONUT OIL
Farm fresh virgin coconut oils is the most raw,
natural and fresh virgin coconut oil with properties
that exists in real, fresh and mature coconut fruits.
The highest quality virgin coconut oil is produced via the fresh-
centrifugation method. Fresh-centrifuged oil is not significantly heated
which helps it preserve the true nature of the oil. The only problem was: it
was not easy to implement; therefore, most companies took the easier route
the cold-pressed process.
Over the years, only a certain number of companies took on the challenge of
developing a virgin coconut oil that revolves around freshness instead of
mass production.
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CHAPTER 2
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2. DO THEY PRODUCE THE TYPE OF VIRGIN COCONUT OIL
IM LOOKING FOR?
There are two types of coconut oil to compare: Farm Fresh vs Coconutty Oil.
Use the chart below to determine the type of oil you need:
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2. DO THEY USE HIGH QUALITY COCONUTS?
Not all companies understand how important it is to use high quality coconuts.
In fact, some of them even use coconuts that are weeks to a month old!
Be careful: Some companies simply have the documentation but do not follow-
through with the process.
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CHAPTER 3
The secret of farm fresh virgin coconut oil is in choosing the right coconuts!
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Important questions to ask:
1. Is there a record of the date of harvest of the coconuts in stock?
(Red Flag) If there is no record of the date of harvest, then there is
no guarantee that they use real-fresh coconuts.
2. Is there a FIFO (First-In First-Out) system or a freshness standard
being followed when processing the coconuts in stock? Companies
that have a freshness standard in place understands the
importance of using real-fresh coconuts to extract high quality oil.
3. Is the FIFO system based on date-of-harvest not date-of-delivery?
Note: The date of delivery does not guarantee that these coconuts
were freshly harvested.
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03. Organic-certified coconuts
Coconuts must be certified-organic. The
more organic certifications, the better.
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CHAPTER 4
KNOW YOUR
VIRGIN COCONUT OIL
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Important questions to ask:
1. Are coconuts used of the Malayan Tall variety, or any other long-
established natural variety used in traditional medicine?
2. Is laurin content at least 50% and MCT at least 62%?
3. Is laurin and MCT content monitored and controlled in coconut
sourcing?
4. Are potentials for chemical contamination in the farm identified
and preventive controls implemented and maintained?
5. Are organic methods positively implemented to improve farm
productivity?
6. Are measures established to prevent contamination of organic
coconuts with non-organic coconuts during handling, transport and
storage?
7. Are coconuts fully traceable to the farm where they came from?
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02. 100% NATURAL AND PURE
The good reputation of coconut oil from its long use in traditional medicine is
founded on its being part of natures way of caring for itself. A healthful virgin
coconut oil is a complete extract of the oil that exist in the fresh fully-mature
coconut fruit, giving the full essence of the oil in its pure form.
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LETS TALK'
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