Company Profile

The menu of Kenny Rogers Roasters was originally

centered on wood-fired rotisserie chicken. After closing

all of its U.S. operations and a series of ownership

changes, Kenny Rogers Roasters now operates

principally in Asia and is now part of Malaysian conglomerate Berjaya Corporation

Berhad. The Kenny Rogers Roasters brand comes under a worldwide franchise owned

by Kenny Rogers Roasters International Corporation, a subsidiary of Roasters Asia

Pacific (Cayman) Limited which itself is owned by Berjaya Corporation Berhad.

Mission:

To be your home away from home, a casual dining restaurant that offers friendly service

in a comfortable setting.

Vision:

To be the preferred choice for delicious and healthy chicken meals.

Location: Robinsons Paura Manila

History:

In 1991, country singer/songwriter Kenny

Rogers ventured into the fast-food business and co-
founded Kenny Rogers Roasters with former
Kentucky governor John Y. Brown, Jr. Kenny
Rogers Roasters opened its first restaurant in Coral
Springs, Florida in August 1991.
By 1995, the menu had expanded to include turkey,
ribs, and various side dishes. The chain eventually
grew to over 350 restaurants, including locations in
Canada, the Middle East and Asia. The
establishment became so well known an entire
episode of Seinfeld ("The Chicken Roaster") was
dedicated to Kramer's love of Kenny Rogers
Roasters chicken which started after he and Jerry
Seinfeld switched apartments due to a bright red
neon light shining through Kramer's window so he
could not sleep.
Roasters found itself in competition with Boston Chicken (later Boston Market) and
several smaller roasted chicken chains. Kentucky Fried Chicken also introduced a
roasted chicken line of products called Rotisserie Gold to compete with Roasters and
Boston Chicken. In December 1992, Clucker's, a smaller player in the roasted chicken
market, sued Kenny Rogers Roasters, claiming the chain had copied its recipes and
menus. The lawsuit continued until Roasters purchased a majority stake in Cluckers in
August 1994. Brown expanded it to a chain of more than 425 restaurants before selling
his interest in the franchise to the Malaysia-based Berjaya Group in 1996.
In 1996 it was reported that the chain was to open in the United Kingdom, having
purchased locations in various cities. At this point annual sales topped $300 million.
However, the planned openings in Britain never materialized.
The company entered Chapter 11 bankruptcy in March 1998 and was bought by Nathan's
Famous, Inc. for U.S.$1.25 million (US$2 million in more recent terms) on April 1, 1999;
as a result of restructuring, many locations closed. By 2000, the chain was down to 90
franchised restaurants, 40 of those in the U.S.
Nathan's Famous divested itself of the chain in 2008, selling it to their Asian franchiser,
Roasters Asia Pacific (Cayman) Limited, a company which is owned by Berjaya Group of
Malaysia. The last Kenny Rogers Roasters operating in North America was located in
the Ontario Mills mall in Ontario, California; it closed on December 31, 2011.
The 2008 purchase agreement allowed for Nathan's Famous and Miami Subs to continue
selling Kenny Rogers Roasters items in their restaurants. Nathan's continues to serve
Kenny Rogers Roasters items in select locations, such as its flagship location on Coney
Island, Miami Subs (since sold off by Nathan's) no longer has a "Kenny Rogers" section
on their menu.
Despite the chain's end in the United States, Kenny Rogers Roasters continues to flourish
in Asia under the ownership of Berjaya Group. An article published by Time.com in
2011 reported that Kenny Rogers Roasters had grown to almost 140 restaurants across
Asia, with continued expansion in Malaysia, the Philippines, and more recently southern
China.
In Malaysia, the Kenny Rogers Roasters chain of restaurants is developed and operated
by Berjaya Roasters (M) Sdn Bhd. Under a corporate exercise by Berjaya Corporation
Berhad in 2011, Berjaya Roasters (M) Sdn Bhd became a wholly owned subsidiary of
Berjaya Food Berhad.
In March 2011, Berjaya Food Berhad listed on the Main Board of Bursa Malaysia.
Effectively, Berjaya Food Berhad is responsible for the establishment, operation and
expansion of Kenny Rogers Roasters restaurants in Malaysia. This includes the
development of the Kenny Rogers Roasters brand, management of menu items and
acting as central procurement agent for Kenny Rogers Roasters restaurants across
Malaysia.

Products:

Group Meals

HONEY BOURBON RIBS GROUP MEAL ALL GRILLED GROUP MEAL

RIB AND CHICKEN PLATTER ROASTED AND OMG UNFRIED FRIED CHICKEN

Solo Plates

RIB AND CHICKEN PLATE SUPER SOLO RIB PLATE

SUPER SOLO OMG UNFRIED FRIED CHICKEN SUPER SOLO ROASTED CHICKEN
Grilled Plates

RIB EYE STEAK AMERICAN BBQ WITH 2 SIDE DISHES

AMERICAN BBQ WITH 1 SIDE DISH GRILLED FISH WITH 2 SIDE DISHES

Healthy Plates

HIGH PROTEIN MEAL HIGH FIBER MEAL LOW CALORIE MEAL

 CLASSIC HEALTHY PLATE

Pasta

SPAGHETTI WITH MEATBALLS CHICKEN LASAGNA

SPAGHETTI CARBONARA CHICKEN MACARONI

Salads

APPLE AND CELERY SALAD MANDARIN SALAD

TUSCAN SALAD

Sandwiches

1/3 LB CHEESEBURGER COMBO 1/3 LB CHEESEBURGER

 ROASTED CHICKEN SANDWICH COMBO

Side Dishes

SIDE SAMPLER BACON POTATO SALAD

Wraps

BURRITO QUESADILLA
Soups

CLAM CHOWDER PUMPKIN SOUP

Breakfast Meals

KENNYS BIG BREAKFAST 1 KENNYS BIG BREAKFAST 2

Muffins

MUFFINS BOX OF 6 MUFFINS PER PIECE

Desserts

FRUITS IN CREAM CRME BRULEE

Combo Meals

COMBO 3 COMBO 2

Beverages

ICED TEA 1.5 LITER SODA 1.5 LITER

Ala Carte

BABY BACK RIBS WHOLE ROASTED CHICKEN

Latest Offering

OMG FLAVORED WINGS GARLIC PARMESAN

OMG FLAVORED WINGS BUFFALO

Add-Ons

POTATO CHIPS GARLIC RICE