A PROJECT REPORT

ON
COUSTOMER PREFERENCE TOWARD PATANJALI
PRODUCTS
SUBMITTED FOR PARTIAL FULLFILLMENT OF THE
REQUIREMENT FOR THE AWARD OF THE DEGREE
OF
BACHELOR OF COMMERCE
B.COM (H)
BY
VINOD ANDOLA
ENROLLMENT NO: - BCO2014095
UNDER THE GUIDENCE OF
MR. C.N SINGHA
(Assistant professor)
Department of Management

I
 TABLE OF CONTENT

S.No Title Page No.

Title Page
Table of Content
Dedication
Acknowledgement
List of Table
List of Figures
Research objective 2
Chapter- 2 Literature Review 4
Chapter Introduction
Chapter-4 Data Presentation and 49
Interpretation
Chapter- 5 Research Findings 67
Conclusion 73
Bibliography 74
Appendices- Questionnaire 75

II
 CERTIFICATE

To whomsoever it may concern

This is to certify that Mr. VINOD ANDOLA, S/O Mr. DEVI DATT ANDOLA student of
B.Com (Honors), Invertis Institute of Management Studies Bareilly, has successfully
completed his project work entitled A Study on COUSTOMER Preference Toward patanjali
Products for a partial Fulfillment of degree of Bachelors of Commerce (Honors) for session
2016-17.

Mr. Manish Gupta Mr. Dheeraj Gandhi Mr. C.N. Singha

(Management Dean) (HOD BBA &B.Com) (Assistant Professor)

III
 DEDICATION

To Our Families

For supporting us and enabling us to become what

We are

To Mr. C.N Singha

Who gave us a new approach to life?

And to all those

Who will get some knowledge from our effort.

IV
 ACKNOWLEDGEMENT

I would like to take this opportunity to express my deep gratitude to all those who, directly or
indirectly made this project possible.

I have got considerable help and support in making this project report a reality from many people.

I would like to thank Mr. C.N Singha, Assistant Professor, Department of Management ,
INVERTIS UNIVERSITY, Bareilly whose endeavor for perfection, under fatigable zeal, innovation
and dynamism contributed in a big way in completing this project. This work is the reflection of his
thought, ideas, concept and above all his modest effort.

VINOD ANDOLA

V
 LIST OF FIGURES

Serial No. Title P. No

1 Fig 1. Gender 49
2 Fig 2. Occupation 50
3 Fig 3. Qualification 51
4 Fig 4. Income level 52
5 Fig 5. Age group 53
6 Fig 6. Related to question no1 54
7 Fig 7.Related to question no 2 55
8 Fig 8.Related to question no 3 56
9 Fig 9.Related to question no 4 57
10 Fig 10.Related to question no 5 58
11 Fig 11.Related to question no 6 59
12 Fig 12.Related to question no 7 60
13 Fig 13.Related to question no 8 61
14 Fig 14. Related to question no 9 62
15 Fig 15.Related to question no 10 63
17 Fig 16.Related to question no 11 64
18 Fig 17.Related to question no 12 65
19 Fig 18.relationship B/W age and usage of 67
products
20 Fig 19.relationship B/W Age and different 68
category
21 Fig 20.relationship B/W Occupation and 69
usage of products
22 Fig 21.relationship B/W occupation and 70
differet category of products

VI
 LIST OF TABLES

Serial No. Title P. No

1 Table 1. Gender 49
2 Table 2. Occupation 50
3 Table 3. Qualification 51
4 Table 4. Income level 52
5 Table 5. Age group 53
6 Table 6. Related to question no1 54
7 Table 7.Related to question no 2 55
8 Table 8.Related to question no 3 56
9 Table 9.Related to question no 4 57
10 Table 10.Related to question no 5 58
11 Table 11.Related to question no 6 59
12 Table 12.Related to question no 7 60
13 Table 13.Related to question no 8 61
14 Table 14. Related to question no 9 62
15 Table 15.Related to question no 10 63
17 Table 16.Related to question no 11 64
18 Table 17.Related to question no 12 65
19 Table 18.relationship B/W age and usage of 67
products
20 Table 19.relationship B/W age and different 68
category
21 Table 20.relationship B/W occupation and 69
usage
22 Table 21.relationship B/W occupation and 70
different category of products

VII