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contents
4. Logo
6. About Ellery
26. Collection
8. About H&M
30. Line sheets
10. Latest Collections
38. Map piecce
14. Customer Profile
39. 1st Delivery
16. Competition
40. 2nd
20. Concept Delivery
48. Promotion
logo
H&M Logo
4 5
about Name: Kym Ellery past collabs
ELLERY
Nationality: Australian
Head designer at namesake Ellery Like H&M Ellery has had a number
of its own collabs since its concep-
Studied Fashion Design & Production tion in 2007.
known for 70s inspired tailoring; Grace Mulcahy (sunglass collection)
exceptional cuts and innovative tex-
tiles
Sportsgirl
Brand launched in 2007
Artist Emily Fitzgerald
Breakthrough when feature in Vogue
with a pair of leggings
7
about past collabs H&M debuted their first colaboration in
H&M 2004
release one or two collaborations a year
H&M not only collaborated with designers
began in Vasteria, Sweden but they also with the hottest celebrities.
started as a Womenswear brand in 1947 2004-Karl Lagerfield
2005- Stella McCartney
goal is to make sustainable, good-quality, 2006- Viktor & Rolf
fashion easily accesible 2007- Roberto Cavalli
2008- Comme des Garcons
2004 entered the high/low market game 2009-Jimmy Choo, Matthew Williamson, Sonia
Rykiel
came up with formula seamlessly combin- 2010- Lanvin
ing hype luxury, desirabilty, status, & afford- 2011- Versace (2012 redux)
abilty 2012- Marni, Maison Martin Margiela, David
Beckham
creates collections with most in-demand 2013- Isabel Marant, Beyonce
designers with limited edition capsules 2014- Alexander Wang
2015- Balmain
2016- Kenzo
8 9
latest collection
13
customer profile:
meet aimee
Age: 20-35
Interested in Fashion
College educated
16 17
the line
19
concept Young Romance
Teeth
L'Express
Balenciaga Michael Kors Collection Max Mara Dries Van Noten Victoria Beckham
M enswear Tailoring
F ema le emp ow er ment is a n ov er a r ching messa g e for A/W 17/18, a nd sees a new focus on sa r tor ia l d r essing . B la zer s a nd coa ts fea tur e
Elle Brazil 032c Peet Dullaert
extend ed should er s in ov er sized styles, a nd a r e p a ir ed w ith softly ta ilor ed tr ouser s cut in mensw ea r ma ter ia ls. L ong tunics a nd d r esses w or n
Off-White
ov er tr ouser s g iv e this sa r tor ia l theme a mor e contemp or a r y feminine tw ist.
Catwalk Analysis > A/W 17/18 > Apparel > Key Trends
Catwalk Analysis > A/W 17/18 > Apparel > Key Trends
22 23
color & fabric
26 27
delivery strategy
28 29
description colors size cost retail
19-3940TCX
(blue depth)
1. 2. 4. skort
19-3940TCX xs-xxl $40 $100
(blue depth), 18-
4. 1028TCX (dusky
green), and 19-
4006TCX (caviar)
description colors size cost retail
5. high neck maxi
5. 6. dress 15-1225TCX (sand), 2,4,6,8,10,12,14,16 $40 $100
19-3940TCX
(blue depth), and 19-
4006TCX (caviar)
6. sleeveless pep-
lum top 17-0517TCX (dusky 2,4,6,8,10,12,14,16 $32 $80
green), 19-3940TCX
(blue depth), and 11-
0103TCX (egret)
7. chiffon tier
sleeved dress 11-0103TCX (egret), 2,4,6,8,10,12,14,16 $40 $100
15-1225TCX (sand),
and 19-3940TCX
(blue depth)
8.
8. button up dress
17-0517TCX (dusky 2,4,6,8,10,12,14,16 $40 $100
green), 19-4006TCX
(caviar), and 18-
7. 1248TCX (rust)
32
description colors size cost retail
9. robe style
jacket 18-1028TCX 2,4,6,8,10,12,14,16 $120 $300
11. (alpaca wool) (emperador), 17-
12. 0517TCX (dusky
green), 15-1225TCX
(sand), and 14-
1128TCX (buff
orange)
10. sleevless
cropped vest 19-3940TCX 2,4,6,8,10,12,14,16 $36 $90
(blue depth),17-
0517TCX (dusky
green), and 19-
4006TCX (caviar)
11. golden
hardware legging 19-4006TCX (cavi- xs-xxl $38.61 $99
10. ar), 19-3940TCX
(blue depth), and
18-1028TCX (em-
perador)
9. 12. chiffon blouse
11-0103TCX (egret), 2,4,6,8,10,12,14,16 $32.30 $85
15-1225TCX (sand),
and 19-3940TCX
34 (blue depth) 35
description colors size cost retail
13. double
breasted tie jacket 19-3940TCX 2,4,6,8,10,12,14,16 $120 $300
(blue depth), 17-
13. 0517TCX (dusky
green) 18-1028TCX
(emperador), and 15-
16. 1225TCX (sand)
14. relaxed turtle
neck sweater dress 17-0517TCX (dusky 2,4,6,8,10,12,14,16 $51.60 $129
green), 18-1028TCX
(emperador), and 15-
1225TCX (sand)
15. long duster
button up 17-0517TCX (dusky 2,4,6,8,10,12,14,16 $51.60 $129
green), 19-3940TCX
(blue depth), 14-
1128TCX (buff
orange)
15. 16. sleeveless zip-
per front dress 19-3940TCX 2,4,6,8,10,12,14,16 $40 $100
(blue depth), 19-
4006TCX (caviar),
14. and 15-1225TCX
36 (sand)
map piece & 1st delivery
38 39
2nd delivery
40 41
marketing & merchandising
strategy
42 43
fitting & packaging
shopping bags
44 45
layout
instore display
floor plan
47
promotions
ellery x h&m
collection
social media shop now
websites
flyer
48
launch party/fashion show