How to design

PresentationS
 1
FOUNDATIOn
Define
Target

2
STRUCTURE
outline

TABLE 3
logistics

DESIGN
OF Color
typography

CONTENTS 4
Chapter slides

VISUALS
Images
Infographics
Whats the purpose
of your presentation?
DEFINE YOUR
ADDED-VALUE IMPACT!

WHAT WILL YOU BE PRESENTING ON?

WHAT VALUE DO YOU BRING TO THIS TOPIC?
DEFINE
YOUR AUDIENCE
Define who your audience is and how they would best relate to your
Consider
presentation topic. Your method of presenting will certainly differ if
How will people identify with your story?
your audience is a group of high school students or bankers. Find out
Why will people listen?
who youre talking to and try to set your message in their language
What will get them interested?
and understanding. This will change how you speak, what examples
you use and how you design your presentation.
TARGET making
Youll be lucky to get a few minutes
of undivided attention before the
first person goes into la la land or
starts checking their email. Dont
waste your first few minutes
explaining complicated strategies,
but grab your audience right from
the beginning with an engaging
opening. Think of an anecdote,
quote, question or something your
audience can relate to. Connecting to
your audience throughout your
presentation will make a much better
impact.
CONNECTIONS
Think about forging connections by
casting sympathetic settings and
similar difficulties to your audience.
Consider also how you will stand out.
How will your story be different from
others? Whats special? Do you have
any data that is surprising? Or new
research that may alter business?
Get people involved in your topic.
Your goal should be to transform
knowing into telling, and describing
into visualizing.
Our Tip :
Tell stories
to Build CONNECTIONS
Anchor your connection building
in storytelling because stories

# captivate
# stick longer
# build relationships
The best advertising agencies dont go into the details
when pitching a product but instead, tell a story.
Whether about customers or their businesses, stories
simplify the message and if memorable, will stick in
the minds of your audience much better than mere facts.

Neuroscientists have researched different areas of the brain

and have found that the whole brain is at work when
listening to a story, rather than when listening to a fact,
which only takes a simple decoding process. This is because
both sides of the brain are activated when listening to
stories and so they become anchored in the long-
term memory of the recipient.
Stories can make your audience think and feel the same way and can
be the spring board in establishing a relationship
Make
an
Outline Then, assemble your ideas and

Brainstorm! Get all your ideas out on paper before touching your Consider the fewer main ideas you have, the easier it will be for your
PowerPoint! Get away from the computer and jot your thoughts down audience to recall your presentation and share it with others. Your
either on a whiteboard, a notebook or scratch paper. Use a mind map aim should be to make complex subjects simple and understandable
and group your ideas together so you have three to four main points. for everyone!
COHERENT
Structure
STRUCTURE
your story
Build tension. Every story has some obstacle or finding.
Define what that is and intensify it. Make sure to point out
what would have been different if you hadnt taken the route
you did.

Deliver a PLOT TWIST. Present your aha-moment, your

resolution to the problem or the turning point of your story.

Explain the outcome. What happened and why is it

significant? Clarify the lesson and propose what action people
should take.
Make sure to
# USE a sequence
# KEEP IT SIMPLE
# have 3 main points
 THINK
STRUCTURE
# To the point!
# relevant
# coherent
 "A presentation is always excellent
when structured information and passion
for a certain subject meet.

ALEXANDER CHRISTMANN
DIPL. ING. / AUTHORISED OFFICER
PRESENTAITONLOAD
GET
THE LOGISTICS
RIGHT
#1 WHAT FORMAT
IS YOUR
PRESENTATION To change the format of
your PowerPoint
SCREEN ? document, Use the
Design
tab, and then the
Page Setup.

CUSTOM 4:3 16:9

#2 Check your requirements
Does your presentation have any requirements?
Do you need to use your corporate design?
What brand elements should be visible?
How about placing the logo of your firm on your templates?
Use the slide master layout under the view tab to help you.
#3
4

#4
#5
Reduce
the amount of text and define your impact.
 Expert Tip
In case you need to give more information, use a handout with detailed
notes and further information. Ideally, give this out at the end, so
your audience stays focused on you during the presentation
RECAP:

CHECK ON FORMAT
BRANDING
START
Goal
Reduce Information
 WHAT
COLOR
OPTIMISTIC
FRIENDLY

SHOULD
EXCITED
CREATIVE
Trustworthy

YOU
PEACEFUL
BALANCE

USE?
 When creating a brand, flyer,
presentation or any other visual, youll
sooner or later come to the question of
what color scheme is the right one. To
narrow down your options, you might
look at various color studies and
theories.
Some suggest that green can be
associated with peace, healing, balance
and growth, or that white is a pure color
resembling purity, perfection, wholeness
and innocence.
While there are some general social expectations of what certain colors
symbolize, they are still unique and individually affect the way we perceive a
certain color. The theory that each color evokes a hyper-emotion is just as
unlikely as everyone having the same favorite color.
Each color can evoke a thousand different feelings and is attached to just as
many meanings. The color red, for example, can mean stop, but in another
context, it can refer to love. It might be your favorite color, or it might
remind you of a traumatic experience with a redback spider. Many different
industries use the color red, and so it cannot be said that it is only associated
with any one type of activity or business.
Color association is subjective, so rather than singling out a color, it makes
more sense to consider the context of what you are presenting.
 THINK:
COLOR
CONTEXT
When it comes to color, it is far more important to
consider what kind of personality you want to portray
and what matches your corporate brand. Does it fit the
context and is it appropriate for what is being sold or
presented?
Consider the feeling, mood and image. You wouldnt
want to paint a Harley Davidson pink if your customers
want to seem tough.
It doesn't make much sense to choose one color over
another without the context. Once you are clear about
the look youre going for, consult the color palette and
 Pick a
TRIADIC
colors color ANALOGOUS
COLORS

scheme
KNOW THE BASICS
Hue - another word for color
Chroma - intensity of colors
Tint - color mixed with white
Tone - color mixed with gray
Shade - color mixed with black

Tip: for color schemes check out Design Seeds, Adobe Kuler, Colorlovers
And Unless your presentation is on
THE CIRCUS OR your audience
is in grade school

Use no more than

3 to 4 colors!
Dont use rainbow colors = disaster
 Utilize

OUR OFFICE
colors
to create
hierarchy
Background
Base
TIP: use color palettes
accent 1 with similar hues
combined with highly
accent 2 contrasting colors.
 Examples from our TEMPLATES

TRIADIC COLORS ANALOGOUS COLORS ACCENT 1 ACCENT 2 BASE BACKGROUND

CONTRAST
Contrast can unconsciously direct your
audience to take note of particular points
and can increase the clarity and
Low contrast

BAD
understanding of your presentation.
Depending on how your color accents are High contrast
placed, it can also signal a call to action or
ingrain information in your audiences
memory.
GOOD
Low contrast
A psychological principle explains this
behavior as the Isolation Effect. This
acknowledges that an item which blatantly
BAD
sticks out is more likely to be remembered. High contrast

GOOD
BAD GOOD
 GREAT CONTRAST
SHARP LOOK
Dont Bother BEING
BORDER-LINE OKAY
NEITHER IS INVISIBLITY
IN YOUR FAVOR
 Fonts
Have you ever considered why certain
logos stand out from others so much that
you could probably visualize them in your
sleep? The secret lies within the Gestalt
Principles of Design, a psychological
theory which conveys that the brain
recognizes a word as a unified whole
rather than as individual design elements.
This unified whole forces the brain to
make emotional connections and create
meaningful perceptions of the chaotic
world around us. The unified whole
combined with color context conveys
powerful subliminal messages that help
us navigate and make everyday choices.
For example, typography can change
the way you think about a cheap, mass
produced product by making it look
expensive and handmade.
Fonts work like costumes do for a
performer: they can create an image, a
character and a personality.
They establish a particular tone and can
transform text into strong visual
components promising security,
longevity, intelligence, friendliness,
eloquence, femininity, masculinity or
whatever else you may desire.
Typography has the power to turn fonts
into stories and subconsciously influence
the audience about how they feel.
Just a few tips from the experts
Default Fonts
are BORING
(Arial)
 NO WAY
Comic Sans
JUST DON'T
TRY SOME
 Handwriting
Fonts
(fonts that mimic
handwriting)

TIPP
Download free fonts at:
http://www.fontsquirrel.com/
Flat Fonts
(fonts that
compliment flat
design)

Oswald
 Hipster
Fonts
(A Cool AND
contemporary feel)

TIPP
Download free fonts at:
http://www.dafont.com/de/
 Bold
fonts
(Dominant AND demand
attention)
 MIX & MATCH
typefaces around
TIPP
Download free fonts at:
http://www.urbanfonts.com/
3 TYPEFACES
to be consistent
 PLAY WITH
FONTS
(MIX & match and
change sizes)

TIPP
Download free fonts at:
https://www.fontspring.com/
Mixed fonts
(fonts that go well
together)
 Expert TIP:
One last thing about
typography, if you use
special fonts, you may want
to export your presentation
in JPG or PDF format so that
everything will stay exactly
how you made it.
RECAP:
Use a Consistent
# DESIGN
# Color scheme
# typography
Sharing content with striking
visual images makes a significant
impact of how the audience will
remember you, whether in media or
presentations. Thats because our
short-term memory processes words,
but images are etched into our
long-term memory. Do you know
that humans tend to think in pictures
and that text with images receive
94 percent more views?
Just remember to cite your picture
sources. Either on the slide or at the end
of your presentation.
 CHAPTER SLIDES
THE MOST POPULAR
PRESENTATIONS HAVE
AN AVERAGE OF 37 OR
MORE IMAGES.

TAKE ADVANTAGE OF COVER AND

CHAPTER SLIDES.

Think ENGAGING IMAGES.

YOUR IMAGE GOAL
# Go VIRAL
# increase engagement
# VISUALIZE YOUR CONTENT
 NO CHEESY STOCK PHOTOS
NO CLIP-ART
NO CHEESY SHOTS
DONT LET THE IMAGE DOMINATE
AVOID PIXELATED IMAGES
 Use a
Consistent
SET OF
IMAGES
Buthow should
you add text
with images?
Add text directly

Munich
Pixabay
 Combining Images Add a transparent shape.
with Text This will make your
Too much background noise? text stand out

Berlin
Pixabay
 BLUR THE IMAGE

Frankfurt
Pixabay
Mainz
PresentationLoad

Floor Fade
INFOGRAPHICS
INCREASE
WEB TRAFFIC
BY +12%
 Visual Graphic
Information learning design

90%
of information transmitted to the brain is visual
Benefits
of infographics
# Brief
Infographics are concise and can make complex
information easier to comprehend.

# Insightful
Help your audience make sense of the numbers
and information you are presenting.

# Move
Drive tactical decision-making with visual data.

# Engage
Draw more people across the board to being
attentive in solving particular problems.
Keep it

Simple
Dont complicate things
by attempting to visual-
ize the whole story!
Rather, highlight five,
no more than six,
key pieces of
information.
Use icons to
tell your story
# simple
# effective
# visual
 Relative Amounts
Use graphics when
illustrating relative
amounts.
Graphics are perfect for
communicating that one

12/36
thing is bigger than

1/3 another. If you attempt

to express numbers with
words, you are forcing
the audience to do
mental math. Why not
make it simple for them
by using graphics?
 420.000 AUTOMOBILES

When its difficult

to visualize your
numbers, mix
them with visuals
and make them
New York, Pixabay

memorable.
Its all about

VISUAL
DATA
16,9 353,000 318 30%
Farms with over Gigawatts of Increase in

Pixabay
MM hectares two hectares wind power wind energy
 Break complicated concepts into multiple
And when it comes to data, graphics. Rather than a wall of visual data,
Dont crowd the slide and make it divide your data into chunks and show how
into a puzzle-solving exercise! the different chunks relate to each other.
 RECAP
Images
Infographics

VISUALS
Color
Typography
DESIGN

Outline
Logistics
STRUCTURE
Define Your
Purpose
Target Your
FOUNDATION Audience
A great speaker alone does not yet secure a fully
convincing presentation, but an excellent set of
templates with a professional design and clear
structure always has the potential to sharpen the
speakers intention.

TOM BECKER-SCHWEITZER
CEO & FOUNDER
PRESENTATIONLOAD
WANT HELP WITH
YOUR PRESENTATION?
CHECK OUT
PRESENTATIONLOAD.COM
Use the expertise of our PresentationLoad
team. For almost 10 years we have been
developing high-quality PowerPoint templates
that help you save time and create
professional presentations.
Profit from our sets and visualize complex
information, processes, strategies, goals,
management structures and much more.
Suitable for any industry, deliver your product
at the highest standard and in the best graphic
quality. PowerPoint can be a first choice tool
for presenting your ideas and concepts in an
exceptional manner.

Check us out at:

www.presentationload.com
Presentationload GmbH
Rheinstr. 15
55283 Nierstein
Germany

E-Mail: info@presentationload.com
Phone: +49 (0) 6133 57 86 700
Fax: +49 (0) 6133 57 86 709
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DE: presentationload.de
EN: presentationload.com
Picture Credit: Janina Klein, Joachim Didier, Pixabay, Fotolia
 Your
PresentationLoad
Team

EXPERT TIP:
Why not switch up the
medium?! Finish your
presentation on paper or
start on a flip chart and
surprise your audience.