A

PROJECT REPORT

ON

A STUDY ON SALES PROMOTION

With reference to true colors solution & technologies india pvt. Ltd.

Submitted in the partial fulfilment of the degree of

Bachelor of Business Administration

(2017-2018)

SUBMITTED BY:

SAURAV SARPAL

41221001916

Under the guidance of

MRS. SAINA JAIN

&

MS. RUCHI KALIA

SUBMITTED TO:

Ideal Institute of Management & Technology & School of Law

16-x Karkardooma Institutional Area ,Delhi-92

 CERTIFICATE

This is to certify that the project entitled A STUDY ON SALES PROMOTION is

bonafide work carried out by Saurav Sarpal student of BBA, Ideal Institute of
Management & Technology and School of Law during the year 2017-2018, in
Partial Fulfillment Of the requirements for the Award of the Degree of BBA, under
my Guidance & Direction. To the best of my Knowledge and belief the data &
information presented by his in the project has not been submitted earlier.

MRS. SAINA JAIN

&
MS. RUCHI KALIA
(SUPERVISOR)

(ASST. PROFESSOR)
 ACKNOWLEDGEMENT

I am writing this final Project for the program of Bachelor of Business

Administration on A STUDY ON SALES PROMOTION for Ideal Institute of
Management & Technology and School of Law, Affiliated to Guru Gobind Singh
Indraprastha University.
It has been a great challenge but a plenty of learning and opportunities to gain a
huge amount of knowledge on the way of writing this Project report. I could not
have completed my Project without the constant guidance of Asst. Prof.
., our faculty guide, who helped me along the way and was always
prepared to give me feedback and guidelines whenever I needed it.

Saurav Sarpal

41221001916
 1. Introduction...
1.1. Topic introduction..
1.1.1. Marketing..
1.1.2. Marketing Mix......
1.1.3. Promotion Mix..........
1.1.4. Sales Promotion....
1.1.5. Purpose of Sales Promotion..
1.1.6. Sales Promotion Tools..
1.1.6.1. Consumer Promotion Tools....
1.1.6.2. Trade Promotion Tools...
1.1.6.3. Business Promotion Tools..
1.2. Objective of study......
1.3. Review of Literature..
1.4. Research Methodology..
1.4.1. Type of Research......
1.4.2. Sources of Data.
1.4.3. Research Methods.
1.4.4. Sampling
1.4.5. Limitations of the Study
2. Profile Of The Organisation..
2.1. Company Profile
2.2. Competitor's Profile.......
2.3. SWOT Analysis.
2.4. Product Profile..
3. Analysis & Interpretation of Data
4. Conclusion & Recommendations
4.1. Conclusion.
4.2. Recommendations.
Bibliography..
Annexures.....