Market Analysis and Consumer Preferences of Modular Switches

in Ghazipur

SURVEY PROJECT REPORT

Submitted to

Veer Bahadur Singh Purvanchal University,Jaunpur

In partial fulfillment of the requirements of the degree of

BACHELOR OF BUSINESS ADMINISTRATION

Submitted by: Under the Supervision of:

Vineet Kumar Kushwaha Mr. Jatinder Kumar
B.B.A 4th Semester Assistant Professor
Roll No: 5460070 Department of Business Administration
Enrollment No.- PU

2014
Technical Education & Research Institute
Post-Graduate College, Ravindrapuri
Ghazipur-233001
 Certificate

This is to certify that Vineet Kumar Kushwaha, pursuing BBA 4th

Semester from this institute has prepared the survey project report
entitled Market Analysis and Consumer Preferences of Modular
Switches in Ghazipur City in partial fulfillment of the requirement of
the degree of Bachelor of Business Administration from Veer Bahadur
Singh Purvanchal University, Jaunpur during the session 2013-2014.

This report is based on survey project undertaken by Vineet Kumar

Kushwaha under my supervision during the course of fourth semester
and fulfills the requirements relating to the nature and standard of BBA
course of Veer Bahadur Singh Purvanchal University.

I recommend that this project report may be sent for evaluation.

Rahul Ananad Singh Jatinder Kumar

Associate Professor& Head, Assistant Professor
Dept. of Business Administration Department of Business Administration
 Declaration

I, Vineet Kumar Kushwaha, hereby declare that this survey

project report entitled Market Analysis And Consumer Preferences
of Modular Switches in Ghazipur City has been prepared by me on
the basis of survey done during the course of my fourth semester of
BBA programme under the supervision of Jatinder Kumar, Assistant
Professor, Department of Business Administration, TERI, Ghazipur.

This survey project report is my bonafide work and has not been
submitted in any form to any University or Institute for the award of any
degree or diploma prior to the under mentioned date. I bear the entire
responsibility of submission of this project report.

30th Nov 2014

Vineet Kumar Kushwaha

BBA 4th Semester
Department of Business Administration
Technical Education & Research Institute
P.G College, Ghazipur
 CHAPTER-3

DATA ANALYSIS
&
INTERPRETATION
 ANNEXURES
(QUESTIONAIRES)
BIBLIOGRAPHY

&

REFERENCES
CHAPTER-5

CONCLUSION
&
LIMITATION
 CHAPTER-4

FINDINGS
&
RECOMMENDATIONS
 CHAPTER-1

INTRODUCTION
 CHAPTER-2

RESEARCH

METHODOLOGY
 Index of contents

Preface 1-2
Acknowledgement 3

CHAPTER 1
Introduction 4-26
Objective 27
Importance 28
Scope 29

CHAPTER 2
Research Methodology 30-37
CHAPTER 3
Data analysis & Interpretations 38-61
CHAPTER 4
Findings 62-64
Recommendations 65

CHAPTER 5
Conclusion 66-67
Limitations 68-69
Questionnaire 70-73
Bibliography 74-75
OBJECTIVE
SCOPE
IMPORTANCE