LinkedIn

Social Networking for your Future

Sarah Robins
EDT 180 - Technology Literacy: Problem Solving using Digital Technology Applications
Arizona State University
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Every second, two people
join LinkedIn
Over half a billion members!

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 Why is LinkedIn so popular?
Employers
and
Joint Recruiters
venture Clients and
partners Customers

Professionals

Colleagues Companies

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LinkedIn Members: Who are They?

Age of Users

Geographic Area # of LinkedIn Members

USA >133 million
India >39 million
Brazil >27 million
China >26 million

18 - 29 yo 30 - 49 yo 50 - 64 yo 65+ yo

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LinkedIn Members: Who are They?
Educational Background Income levels

College Degree
Some College >$75,000 $50,000-74,000
High School Diploma or Less $30,000-49,000 <$30,000

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LinkedIn Members: Who are They?

35 % 17%
Employed Unemployed
Adults Adults
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How does it work?

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How to Get Started Your Profile
Job experience
Educational background
Summary of intent
Professional photo
Past projects
Contact information

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 LinkedIn Features
Basic Membership (free) Premium Memberships (paid)
Profile Premium Career
Build network Sales Navigator
Endorsements Recruiter Lite
Up to 5 introductions
Premium Business
Receive unlimited
InMail
Save 3 searches
See last 5 profile
viewers
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 LinkedIn
Social Media for the Professional World

Connect with people for professional

purposes using technology
Apps for mobile and tablet available
Share information seamlessly

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Take my word for it

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Im a LinkedIn Member!

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Curious? Click below!

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 Click me to watch
again!

THANK YOU!
Questions? Email me at sarobi11@asu.edu
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 References and Images
Page 1: [Rob Grindes bust shrugging. - banner image] Wikimedia Foundation, Inc. Wikimedia
Commons. Retrieved 24.10.2017
from https://commons.wikimedia.org/wiki/File%3ARobGrindes-shrug-143px.png. Licensed
under cc-by-sa-3.0.
Page 2: Line one - equalman. (2016, October 25). Socialnomics 2017[Video file]. Retrieved from
https://www.youtube.com/watch?v=PWa8-43kE-Q ; Line two Hunt, E. (2017, June 9). LinkedIn
is the worst of social media. Should I delete my account? The Guardian. Retrieved
https://www.theguardian.com/culture/2017/jun/09/linkedin-is-the-worst-of-social-media-should-
i-delete-my-account
Pages 4 6: York, A. (2017, March 6). Social Media Demographics to Inform a Better
Segmentation Strategy. Sprout Social. Retrieved from https://sproutsocial.com/insights/new-
social-media-demographics/
Page 9 : LinkedIn Free Accounts and Premium Subscriptions. LinkedIn. Retrieved from
https://www.linkedin.com/help/linkedin/answer/71/linkedin-free-accounts-and-premium-
subscriptions?lang=en
Page 12: Authors own LinkedIn profile: screenshot
Page 14: Authors own photograph
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