DONNA M LANE DML6022@AOL.

COM
1135 EASLEY WAY, THE VILLAGES, FL 32162 (941)-780-9293

SUMMARY OF QUALIFICATIONS
Dynamic and results-oriented professional with 35+ years of broad-based experience in
business operations, customer service, and retail management. Communicate clearly and
effectively with diverse background to ensure a satisfying resolution to benefit both the
business and clients. Creative problem-solving skills capable of utilizing resources effectively.
Self-motivated, fast-paced, and accurate with excellent verbal skills to apply finesse in
alleviating contentious situations with consumers and restoring confidence in the business
relationship. Demonstrated achiever with exceptional knowledge of retail procurement,
financial reporting, and business planning as it pertains to any sector of inventory and
vendors, etc. Regularly and effectively provide leadership to stakeholders, management,
vendors, and customers as needed.

Areas of Strength:
Product procurement Customer Service
Staff Training / Team-Building Office Administration
Streamlining Operations Vendor Management
Profitability Improvement
PROFESSIONAL EXPERIENCE
DML SALES AND MARKETING THE VILLAGES, FL
OCTOBER 1990 DECEMBER 2017
President and CEO of Sales and Marketing Company representing furniture
manufacturers to Retail Furniture operations.
Generated sales of over $6,000,000 annually
Responsible for product placements on retail floors and training to assure success
Assuring maximum dollars per square foot and gross margin return on investment
guidelines determined by Retailer.
Responsible for achieving annual sales budgets and improving market share by
opening and servicing retail furniture stores.
Provide Sales training and procedures to all associates assuring product knowledge.
Prepare presentations for up to 50 sales associates.
Provide cash flow management to assure just in time product arrival
Active dealer base of over 82 Retail stores

FURNISHINGS 2000 FURNITURE SAN DIEGO, CA

OCTOBER 1983-OCTOBER 1990
Retail Buyer for 43 store operation located throughout California
Managed an annual Open-To-Buy budget of $24 million dollars.
Responsible for working with manufacturers to determine product selection and
pricing to achieve retail operation goals.
Manage Cash flow and assure Just-in-time arrival of product to two 500,000 square
foot warehouses for distribution to 43 store locations and delivery to retail
customers.
Determine advertising and marketing programs
Manage 4 Assistant Buyers and Clerical staff of 5 associates for the Buying
Department.

COMPUTER SKILLS
Microsoft Office (Word, Excel, PowerPoint, Outlook), GERS Retail System POS

LEADERSHIP
Awarded Sales Representative of the Year in 2010, 2013, and 2015 for exceeding budget by more
than 20% and increasing Market Share by 22%.
2016 Winner of the annual A. A. Defehr Excellence in Sales award for exceeding $120 million in
total sales.
EDUCATION
San Diego Junior College
University of Hawaii
Eckerd College, St Petersburg, Fl.