messegelnde kln | exhibition centre cologne

JOIN global fitness

at fibo: 7 10 APRIL 2016
RebOOKING 2016: BOOK EARLY AND SECURE YOUR STAND SPACE

Make use of synergies: N

From expert equipment

to passionate people

COLOGNE
2016

the leading international trade show for fitness, wellness & health
FIBO Cologne: COLOGNE

THE FLAGSHIP 2016

Organised by Reed Exhibitions Deutschland GmbH, FIBO COLOGNE has been able to continuously expand its status as the
worlds largest trade fair in this dynamic and innovative industry. Each year in April, top decision-makers from all corners
of the globe descend on Cologne in search of innovations and trends for their fitness studios; sports, spa and wellness facilities;
hotels; physicians and physiotherapists practices; and long-term treatment and rehabilitation facilities.

FIBO Power Cologne: COLOGNE

THE STRONG FORCE 2016

FIBO POWER COLOGNE, a separate event for the Bodybuilding, Weight Training and Martial Arts Community and Europes biggest
meeting point, is crucial when it comes to cross-sectoral networking and the expansion of successful business models in these
segments.

FIBO Expert:
THE PLATFORM FOR PROS
FIBOs B2B segment is guided by the special requirements shared by all exhibitors from the segments Training Equipment,
Medical, Wellness & Beauty, Sports Nutrition, Interior, Consulting & Services, Functional Training & Cross Fit, Trading, EMS,
Performance Apparel and Mobile Devices. Here you can attend meetings without being interrupted, deepen your network
and align your business strategy with current market trends.

FIBO Passion:
THE PLATFORM FOR EVERYONE
Sports and fitness fashion, accessories, sports nutrition, beauty and personal care products, music and sound, literature and
media, and sports and fitness travel: FIBO PASSION ensures optimal external impact for all those topics where maximum
attention, media coverage and entertainment play a particularly important role. Perfectly supplementing this energetic concept
is the multifaceted event programme presented on the FIBO PASSION Stage. Pros and fitness-loving private visitors alike are
sure to find what their looking for here.
FIBO GLOBAL FITNESS
30 years after its beginnings as a trade fair for the fitness and bodybuilding industry - with 69 exhibitors and about
10,000 visitors in 1985 FIBO has developed into an internationally successful exhibition and event concept with a
wide range of regional and topical focus areas. Today, FIBO COLOGNE draws 116,000 visitors and 700 exhibitors from
38 countries. It delivers insights, contacts and opportunities to enter the most dynamic fitness markets worldwide.
Perfectly aligned with the goals of our customers and the respective target markets, we select appropriate event formats
and international partners. Want to partake in our global growth? Then talk to us, well be happy to show you how!

FIBO WORLDWIDE: CHINA

2015
SYSTEM WITHOUT BORDERS
Meanwhile, this winning trade fair concept has been enjoying international success, as well for example with FIBO CHINA,
which was established in the booming Asian fitness market in 2014.

FIBO CHINA addresses manufacturer and retailer demand for a premium event for the Asian fitness, wellness and health
industry. Some 100 exhibitors will present fitness equipment, group fitness and wellbeing lifestyle offerings to an expected
3,000 visitors. No doubt: FIBO CHINA builds a bridge between the Western and Asian fitness markets.

FIBO CHINA, 17. 19. September 2015

Convention & Exhibition Centre of IntlSourcing, Shanghai, China

FIBO Innovation Tour 2016

The FIBO INNOVATION TOUR 2016 will take you to the major European cities representing key fitness markets on the
continent. Well set you up with exclusive networking opportunities with decision-makers from the local markets, including
fitness studio operators, trainers, associations, executives and opinion leaders.

INNOVATION 2016 TOUR STOPS AT A GLANCE

TOUR
2016

STOCKHOLM WARSAW
11.02.2016 04.02.2016
MILAN Moscow
02.02.2016
09.02.2016

ISTANBUL
28.01.2016
FIBO COLOGNE 2016 REBOOKING: BOOK BEFORE
12 APRIL TO SECURE SPECIAL BENEFITS
Stand benefits
Make sure you can keep your current location for FIBO COLOGNE 2016: well hold your current stand space until Saturday, 11 April 2015.
And if you prefer to book a different stand, wait until 12 April 2015 because thats when all spaces not booked will be sold on the open
market on a first-come, first-served basis.

Pricing benefits
Save up to EUR 11.00 (net) per square metre booked!

You can still cancel

Your initial application is non-binding. Once you receive your stand conformation (in mid-May 2015), youll have up to 14 days to cancel
your reservation without any fees.

DUE TO THE RESTRUCTURING OF THE HALLS AND THE THEMED AREAS, WE UNFORTUNATELY
CANNOT OFFER ANY REBOOKINGS OF STAND SPACES CURRENTLY LOCATED IN HALLS 4.2
AND 5.2. BUT WELL GLADLY PROVIDE YOU WITH A COMPARABLE STAND IN ONE OF THE
NEW HALLS. PLEASE GET IN TOUCH WITH US!

AND HERES HOW IT WORKS:

FROM NOW UNTIL 6 PM ON FIBO SATURDAY (11 APRIL 2015):
Starting now, well accept bookings for your current stand. Fill out and return the enclosed application form or stop by the booking
office in the FIBO show management office during installation or during the trade fair.

FROM 9 AM ON 12 APRIL 2015 (FIBO SUNDAY):

Any stand spaces not yet booked will go back on sale: its your chance to secure a new stand location. Please visit the FIBO show
management office onsite.

6 PM, 12 APRIL 2015 (FIBO SUNDAY):

The rebooking process concludes.

MID-MAY 2015
Youll receive your stand confirmation. You now have another 14 days to cancel your stand booking.

2-YEAR AGREEMENT FOR

FIBO 2016 AND 2017
Act before Sunday, 12 April 2015, to secure your current stand space not just for one, but for the next two events. Simply tick the
appropriate paragraph on the application form, and well get back to you after FIBO COLOGNE 2015!

YOUR CONTACT FOR FIBO COLOGNE 2016 REBOOKINGS:

Tanja Beer | Phone +49 211 90191-301 | Fax: +49 211 90191-286 | E-mail: tanja.beer@fibo.de

Your contact for FIBO POWER COLOGNE 2016 REBOOKINGS:

Marina Kelly | Phone +49 211 90191-190 | E-mail: marina.kelly@fibo-power.de
 FROM NORTH TO SOUTH: From expert
equipment to passionate people
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5.2 E EINGANG NORD + SD /

9 Entrance North + South
4.1/ 1
4.2 5.1/5.0.1/ Privat*- & Fachbesuchereingang /
102.2 Entrance for private* & trade visitors
4.1/ 10.1 * Privatbesuchertickets sind nur
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Train Station Kln Messe / Deutz
U Trade visitors only
Hohenzollernbrcke
Hohenzollernbrcke Bahnhof Kln Messe //Deutz,
DeutzKln Messe /Deutz train station
Nur Fachbesucher
Train Station Kln Messe / Deutz
Trade visitors only

halls 5.2 9 halls 4.1, 4.2 & 5.1

Training Equipment (halls 6, 7 & 9) ACTIVE Group Fitness / Cross Fit (hall 4.1)

Med (hall 7) Shopping Mall (hall 4.2) New

Wellness & Beauty (hall 8) Conventions (hall 5.1)

Sports Nutrition (hall 5.2)

Interior (hall 8)
COLOGNE
2016
Consulting / Services / Corporate Fitness (hall 8)

Functional Training (hall 9 ) halls 10.1 & 10.2

Trading (hall 9) FASHION (halls 10.1 & 10.2)

EMS (hall 5.2) New Supplements (halls 10.1 & 10.2)

Wearable Fitness Devices (hall 5.2) New Martial Arts (hall 10.1)

Performance Apparel (hall 5.2) New Events (halls 10.1 & 10.2)
THE RIGHT VISITORS FOR YOUR STAND:
GREAT CONTACTS TO LAST ALL YEAR
More than 750 exhibitors will attend FIBO COLOGNE 2016 and you? How will you make your company stand out? How will
you grab the attention of those visitors that are indispensable for a successful business?

The new FIBO marketing packages answer these questions. Theyll help you position your company in highly visible, specially
selected areas on the FIBO website and in the trade fair catalogue, ensuring youll get maximum attention from visitors before,
during and after the event. Whats more, booking a package rather than individual services simply delivers a better value for
less money.

BASIC MARKETING PACKAGE

The foundation of your trade fair appearance:
Exhibitor passes

Entry in the trade fair catalogue and exhibitor directory at www.fibo.de with company and
contact information, logo in the company profile, company description

Collateral for your own promotional campaigns ahead of the trade fair:
Stickers with or without your stand number, visitor brochures and posters
535,00

The services included in the Basic marketing package are equivalent to the former marketing flat fee and are obligatory.

STANDARD MARKETING PACKAGE

Makes you stand out from the crowd of exhibitors by placing your company logo in central locations.
Includes all the services of the BASIC marketing package:
Exhibitor passes
Entry in the trade fair catalogue and exhibitor directory at www.fibo.de with company and
contact information, logo in the company profile, company description
Collateral for your own promotional campaigns ahead of the trade fair:
Stickers with or without your stand number, visitor brochures and posters
Plus:
High-visibility internet placement of your company logo in the A-Z exhibitor list at www.fibo.de
Your company logo in the trade fair catalogue: placement in your company profile
999,00

ADVANCED MARKETING PACKAGE

LIMITED TO 15 EXHIBITORS
Guarantees youll get noticed by visitors before, during and after the trade fair.
Includes all the services of the BASIC and SANDARD marketing packages:
Exhibitor passes
 Entry in the trade fair catalogue and exhibitor directory at www.fibo.de with company and
contact information, logo in the company profile, company description
 Collateral for your own promotional campaigns ahead of the trade fair:
Stickers with or without your stand number, visitor brochures and posters
High-visibility internet placement of your company logo in the A-Z exhibitor list at www.fibo.de
Your company logo in the trade fair catalogue: placement in your company profile
Plus:
Your online ad banner placed in a top position on www.fibo.de: leaderboard banner on one of the
category pages (e.g. Exhibitors & Products; Tickets). Maximum of 3 participants per placement.
(Placement executed by trade fair team in consultation with the exhibitor.)
1.699,00
FROM EXPERT EQUIPMENT TO PASSIONATE PEOPLE:
NEW LINE, NEW HALLS, NEW OFFERINGS
Hall 5.2 FIBO EXPERTS NEW PREMIUM HALL
The stage for the fitness topics of the future.
Offerings:
EMS
Wearable fitness devices
Performance apparel
Sports nutrition targeted at trade visitors
Visitors: trade visitors, i.e. owners of and executives from fitness studios, health centres, physiotherapy
practices, wellness facilities and hotels, plus trainers, instructors, distributors and many more.

Hall 4.2 THE NEW FIBO PASSION SHOPPING MALL

The place for visitors to browse and shop in a beautiful retail environment.
The latest fitness fashion will be presented on the catwalk.
Offerings:
Current sports and fitness apparel collections
Training and sports shoes
Accessoires
Beauty and personal care products
Music, literature and DVDs
Sports and fitness travel
Home fitness equipment
Visitors: fitness-loving private and trade visitors (see above)
Direct sales hall!

Hall 4.1 THE NEW FIBO PASSION ACTIVE HALL

Rousing stage shows encourage the audience to dance along: the right setting
to present new group fitness programmes or popularise new concepts.
Topics:
Group fitness
Cross fit
Visitors: fitness-loving private and trade visitors

Hall 10.1 THE NEW FIBO POWER HALL

More space for exhibitors and events in the bodybuilding, martial arts and
weight training segments formerly located in Hall 4.2.
Topics:
Fashion
Supplements
Martial arts
Events
Visitors: private and trade visitors
Direct sales hall!
INTERESTED IN REBOOKING?
TALK TO US!

International network
USA / Canada Republic of Korea Sweden / Norway / Brasil
Kallman Associates, Inc. K. Fairs Denmark Reed Exhibitions ISG
Mark Alt Sunny Heo Helping You Grow Inter- Stephen Guthartz
Tel.: +1 201 6527070 Tel.: +82 2 555 7153 national Business AB Tel.: +1 203 840 5336
usa@fibo.de korea@fibo.de Rachel Blaxland sguthartz@reedexpo.com
Tel.: +46 31 20 99 10
Taiwan China rb@huginbiz.com India / Pakistan
WES Expo Jing Mu International Reed Exhibitions ISG
Andrea Chu Exhibitions Co. Ltd. Finland Pankaj Shingre
Tel.: +886 2 25982630114 Liu Jing & Meng Yang Tao Saksan Messut Oy Tel.: +91(0)22 67716605
taiwan@fibo.de Tel.: +86 10 84 600 388 German Finnish Chamber pankaj.shingre@reedexpo.co.uk
china@fibo.de of Commerce
Italy Sonja Simil France / Benelux
P&G - EXHIBITION United Kingdom Tel.: +35 89 6122 1223 ISG France
MARKETING MEDIA ISG UK finland@fibo.de Sarah Gobillon
Pier Goffredo Ronchi Ranju Singh Tel.: +33 (0)1 79 71 93 05
Tel.: +39 02 33402131 Tel.: +44 208 43989-07 Poland sgobillon@reed-export.fr
italia@fibo.de greatbritain@fibo.de Eurobusiness Haller
Mateusz Buczek,
Spain Turkey Agnieszka Jastrzbska
ERSI Reed Tuyap ISG UK Tel.: +48 32 203 71 02
Betty Morido Oral Sengonul expo@haller.pl
Tel.: +34 915 598464 Tel.: +44 208 910 7038
iberia@fibo.de turkey@fibo.de

SALES TEAM CONTACTS

Ralph Scholz Anke Brendt Isabelle Springfeld
Event Director Senior Sales Manager Sales Manager
Phone: +49 211 90 191-356 Phone: +49 211 90191-363 Phone: +49 211 90191-204
ralph.scholz@fibo.de anke.brendt@fibo.de isabelle.springfeld@fibo.de

Florian Brauer Marina Kelly Dennis Schweizer

Senior Sales Manager Sales Manager Sales Executive
Phone: +49 211 90191-252 Phone: +49 211 90191-190 Phone: +49 211 90191-308
florian.brauer@fibo.de marina.kelly@fibo.de dennis.schweizer@reedexpo.de

Tanja Beer
Senior Sales Manager
Phone: +49 211 90191-301
tanja.beer@reedexpo.de

Reed Exhibitions Deutschland GmbH, Projekt FIBO

Vlklinger Strae 4 40219 Dsseldorf, Germany
Phone: +49 211 90191-300 Fax: +49 211 90191-286 E-mail: info@fibo.de www.fibo.de