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Appendices

Appendix 1: Questionnaire in English


We are two students from Linnaeus University in Vxj that are writing our
bachelors thesis. We would like your help to be able to conclude our study. We are
asking you to answers questions regarding your online purchase intention in cosmetic
products and if specific factors are related to your cosmetic online purchase intention.
Your answers will be treated anonymously. It takes about five minutes to answer the
questionnaire. If you have any questions about the questionnaire or our study contact
shirinaliyar@gmail.com or claramutambala@gmail.com

The stated questions are about cosmetic online stores in general. In this study
cosmetic products is referred to products such as: skincare products, hair care
products, make-up products, fragrances and personal hygiene products.

Best regards,
Shirin Aliyar and Clara Mutambala

1. Have you ever visited a cosmetic online store?


o Yes
o No

2. How often do you visit cosmetic online stores?


Quite often 1 2 3 4 5 6 7 Never

3. In what purpose do you visit cosmetic online stores? (Fill in all the alternatives that
suits well with your visits)
o Browse with no special intention
o Gain information about cosmetic products
o Purchase cosmetic products
o I dont visit cosmetic online stores

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Hereunder several statements are presented, please read the statements carefully and
fill in that alternative that suits you best at a scale from 1-7. The alternative 1 =
strongly disagree and 7= strongly agree.

4. I am positive towards purchasing cosmetic products online


Strongly disagree 1 2 3 4 5 6 7 Strongly agree

5. It is likely that I will purchase cosmetic products from cosmetic online stores in the
near future (i.e. the next three months)
Strongly disagree 1 2 3 4 5 6 7 Strongly agree

6. I have the intention to purchase cosmetic products online


Strongly disagree 1 2 3 4 5 6 7 Strongly agree

7. I believe that cosmetic online stores have my best interest in mind.


Strongly disagree 1 2 3 4 5 6 7 Strongly agree

8. I believe that cosmetic online stores keep their promises and commitments.
Strongly disagree 1 2 3 4 5 6 7 Strongly agree

9. I believe that cosmetic online stores would not behave opportunistically (i.e. take
advantage of a situation)
Strongly disagree 1 2 3 4 5 6 7 Strongly agree

10. I believe that cosmetic online stores are trustworthy


Strongly disagree 1 2 3 4 5 6 7 Strongly agree

11. I am concerned about the privacy of my personal information during a transaction


with cosmetic online stores
Strongly disagree 1 2 3 4 5 6 7 Strongly agree

12. I feel secure to transact with cosmetic online stores



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Strongly disagree 1 2 3 4 5 6 7 Strongly agree

13. I am concerned that cosmetic online stores will collect too much information
about me
Strongly disagree 1 2 3 4 5 6 7 Strongly agree

14. Cosmetic online stores usually ensure that transactional information is protected.

Strongly disagree 1 2 3 4 5 6 7 Strongly agree

15. I enjoy shopping cosmetic products online

Strongly disagree 1 2 3 4 5 6 7 Strongly agree

16. Shopping cosmetic products online provides me with a lot of enjoyment

Strongly disagree 1 2 3 4 5 6 7 Strongly agree

17. I enjoy browsing for cosmetic products online

Strongly disagree 1 2 3 4 5 6 7 Strongly agree

18. I perceive the technical quality (i.e. the navigation) on cosmetic online stores
websites appealing

Strongly disagree 1 2 3 4 5 6 7 Strongly agree

19. I perceive the content quality (i.e. the information) on cosmetic online stores
websites appealing

Strongly disagree 1 2 3 4 5 6 7 Strongly agree

20. I perceive the appearance quality (i.e. the overall graphical look) on cosmetic
online stores websites appealing
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Strongly disagree 1 2 3 4 5 6 7 Strongly agree

21. Which of the following alternatives suits you best:


o I have the intention to purchase cosmetic products online
o I dont have the intention to purchase cosmetic products online

Gender:
o Male
o Female

Age:
o 18-30
o 31-50
o 51+


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