Marketing Management Question Bank for End -Sem May 2017

Unit I
1. a.Define Marketing. Explain briefly the functions of marketing.
b. Explain the objectives of Marketing
2.Marketing begins and ends with the consumer Discuss
3. Differentiate among the consumer needs , wants and demand for a
product.
4. Marketing is the creation and delivery of standard of living . In the
light of this statement. Explain the importance of marketing.
5. Marketing management is the process of scanning the environment,
analyzing marketing opportunities , designing marketing strategies and
then effectively implementing and controlling marketing practices.
Discuss.
6. Marketing management is not a function but a business philosophy
that needs to be adopted in any organization. Comment.
7. What do you mean by Marketing Management? What are the
important functions to be performed by a marketing manager in the era
of globalization?
8. Explain the objectives of Marketing management.
9. The adoption of the marketing concept in India seems to be on the
increase. Discuss.
10. a.Describe and evaluate the modern concept of marketing. Is it
relevant to India ?
b.Explain the various types of Modern Marketing
11. Differentiate between production concept , product concept , selling
concept and marketing concept.
12. What is Marketing Environment ? Explain its main dimensions
13. What are the micro variables of marketing environment? How these
variables affect the marketing strategy of a company?
14.The Indian market is gradually becoming consumer oriented.
Discuss.
15. Marketing has been described as a process of adjusting controllable
factors to uncontrollable factors. List these uncontrollable factors.
16. Describe the marketing environmental forces that affect the
companys ability to serve its customers, Discuss how companies can
react to the changes in the marketing environment.
17. What is the impact of economic and political environment on
marketing management?
18. What is Consumer behavior? Explain the importance of consumer
behavior in marketing. State the factors influencing it.
19.What are the major stages in the consumer buying decision process?
20. What is meant by buying motives of consumers? Explain the various
types of buying motives.
21. Explain the process of consumer buying decision. What are the
implications of this process to a marketing manger?
22. What is Market Segmentation? Describe possible segmentation for
(a) Furniture (b) Toothpaste
23. Explain in detail the Methods of Market Segmentation?
24. Explain the three alternative market segmentation strategies.
25. What is Marketing Mix? Describe its importance and its
constituents.
26. Explain the Essentials of an Effective marketing mix.
27. Explain the factors determining Marketing mix.
28. Explain the concept of marketing mix.
Unit - II
29. What is consumer behavior? Explain the importance of consumer
behavior in marketing in marketing. State the factors influencing it.
30. What are the major stages in the consumer buying decision process?
31. What is meant by buying motives of consumers? Explain the various
types of buying motives.
Unit - III
31.what is a Product? Explain different concepts of product.
32. What is product planning? Explain its significance
33. Explain product mix and factors affecting it
34. Explain product Objectives and policies
35. What is product identification?
36. What is a new product?
37. Explain the concept of Product Life cycle.
38. New product introduction is often the best strategy to arrest the
decline in sales and profits. Do you agree?
39. Customer Relationship Management is a strategy which is
customized by an organization to manage and administrate its customers
and vendors in an efficient manner for achieving excellence in business
Explain
40.Write short notes on
1. Brand Mark 2. Trade name 3. Patents 4. Copyright
41. Explain the functions of branding.
42. Explain the various Major Branding Decisions a manufacturer must
consider.
43. What are the functions a package must perform ?
44.Explain the various kinds of Packaging.
45.What do you mean by Labelling ? Discuss its various types and also
describe its importance.
46. What do you mean by Product Positioning ?
47. Explain the Product Mix and Factors influencing product mix.
48.Write shorts notes on
1. Trading up 2. Trading down
49. Explain the major internal and external factors that should be taken
into account in developing a pricing decisions.
50. Distinguish between Skimming pricing and Penetration Pricing.
Unit- IV
51. Explain in detail the various kinds of Pricing Decisions.
52. Explain the factors affecting the selection of Distribution Channel.
53.Examine the pull and push strategies in marketing communications.
54.Explain the Major tools of promotion or Methods of promotion.
55.What do you mean by Promotion Mix?
56. What do you mean by Channels of Distribution.?
57.Explain the importance of Channels of Distribution.
58. Explain the functions of Wholesaler and Retailer in channel of
distribution.
Unit - V
58. Marketing information system has been called the life blood of
Marketing, Comment on this statement.
60. Explain the essential requisites of a Good Marketing Information
System.
61. Explain the various types of marketing research.
62.Explain the procedure of Marketing research.
63. What do you mean by Consumerism?
64. Explain the Measures for Consumer Protection.

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