Report Australia M Per00 7231

FINANCIAL REPORT FIRM M PERIOD 0
Company Profit & Loss Statement

Period 0 Period 1
Revenues 38,752
Cost of goods sold -20,563
Inventory holding costs -508
Inventory selling costs 0
Contribution before marketing 17,681
Advertising media -2,880
Advertising research -120
Commercial team costs -2,478
Contribution after marketing 12,203
Market research studies -245
Research and development 0
Loan reimbursed 0
Loan received 0
Interests paid 0
Exceptional costs or profits 0
Earnings before taxes 11,958
All numbers in thousands of dollars
Market Contribution
Clinites Nutrites
Revenues 38,752 0
Cost of goods sold -20,563 0
Inventory holding costs -508 0
Inventory selling costs 0 0
Contribution before marketing 17,681 0
Advertising media -2,880 0
Advertising research -120 0
Commercial team costs -2,478 0
Contribution after marketing 12,203 0
Market research studies -245 0
Research and development 0 0
Net contribution 11,958 0
Product Contribution
MINT MISS
Clinites Clinites
Revenues 21,538 17,214
Cost of goods sold -10,369 -10,194
Inventory holding costs -313 -195
Inventory selling costs 0 0
Contribution before marketing 10,855 6,826
Advertising media -1,440 -1,440
Advertising research -60 -60
Commercial team costs -1,239 -1,239
Contribution after marketing 8,116 4,087
Retail and Selling Prices
MINT MISS
Clinites Clinites
Rec. retail price 15.00 22.00
Average retail price 13.97 21.37
Average selling price 9.27 13.33
Market Shares
MINT MISS
Clinites Clinites
Market share - Unit 11.8% 6.6%
Market share - Value 11.2% 9.4%
Distribution Coverage and Volume Sold

Distribution Coverage (% ou
Mass
Merchandisers
MINT Clinites 40%
MISS Clinites 24%
Sales, Production and Inventory

MINT MISS
Clinites Clinites
Volume sold 2,323 1,291
Planned production 4,000 2,000
Actual production 3,200 1,600
Inventory at beginning of period 0 0
Inventory at end of period 877 309
All numbers in thousands of units
Unit Cost, COGS and Inventory Holding Cost

MINT MISS
Clinites Clinites
Volume sold 2,323 1,291
Unit cost (current) 4.46 7.89
Unit cost (average) 4.46 7.89
Cost of goods sold 10,369 10,194
Inventory at end of period 877 309
Inventory holding costs 313 195
All numbers in thousand of units, except unit costs in $ and Cost of goods sold in thousands of dollars
Research and Development Projects

Available since
MARKET : CLINITES Efficacy
Period
PI-MINT 0 42
PI-MISS 0 69
Unit costs are given in $. Cumulative budget and Budget required for completion are given in thousands of $
Available since
MARKET : NUTRITES Clinical
Period
Unit costs are given in $. Cumulative budget and Budget required for completion are given in thousands of $
Period 2 Period 3 Period 4 Period 5 Period 6 Period 7
Distribution Coverage (% outlets) Volume sold
Specialized Mass Specialized
Dept. Stores Beauty Portals Merchandisers Dept. Stores
Mass Mass
33% 24% 30% 975,661 884,905 288,567
32% 41% 30% 123,923 307,176 767,842
Total Number of Outlets 12,000 2,000 10,000
goods sold in thousands of dollars

Desired base Minimum base
Safety Packaging Pleasure Usability cost cost
33 51 60 69 4.82 3.76
78 42 49 46 7.25 4.61
or completion are given in thousands of $. Physical characteristics are given on a scale from 10 (Low) to 100 (High).
Desired base Minimum base

Nutrition Packaging Flavor Variety cost cost
or completion are given in thousands of $. Physical characteristics are given on a scale from 10 (Low) to 100 (High).
Period 8 Period 9 Period 10 Cumulative
38,752
-20,563
-508
0
17,681
-2,880
-120
-2,478
12,203
-245
0
0
0
0
0
11,958
d
Beauty Portals
173,674
92,334
10
Required budget Cumulative
for completion allocated budget
0 1,500
0 2,000
Required budget Cumulative

for completion allocated budget
INDUSTRY DASHBOARD PERIOD 0
Share Price Net
Period Firm Index Revenues contribution
0 M 1,000 38,752 11,958
0 R 1,000 38,752 11,958
0 S 1,000 38,752 11,958
0 T 1,000 38,752 11,958
Revenues, Net Contribution and Retail sales are given in thousands of dollars. Volume sold is given in thousa
Market share - Market share -
Value Retail sales Unit Volume sold
20.6% 60,049 18.3% 3,614
20.6% 60,049 18.3% 3,614
20.6% 60,049 18.3% 3,614
20.6% 60,049 18.3% 3,614
dollars. Volume sold is given in thousands of units.

MARKET REPORT CLINITES MARKET PERIOD 0
Retail Sales and Volume Sold
Launched in Market share -
MARKET : CLINITES Period Value Retail sales
MINT 0 11.2% 32,454
MISS 0 9.4% 27,594
RICH 0 11.2% 32,454
RISE 0 9.4% 27,594
SILK 0 11.2% 32,454
SING 0 9.4% 27,594
TIME 0 9.4% 27,594
TINY 0 11.2% 32,454
XIBU 0 11.7% 33,631
XILO 0 6.1% 17,524
Retail sales are given in thousands of dollars. Volume sold is given in thousands of units. Retail price and Bas
If the table above is empty, it means that no offerings are marketed yet in the Clinites market
Physical Characteristics
Launched in
MARKET : CLINITES Efficacy Safety
Period
MINT 0 42 33
MISS 0 69 78
RICH 0 42 33
RISE 0 69 78
SILK 0 42 33
SING 0 69 78
TIME 0 69 78
TINY 0 42 33
XIBU 0 24 24
XILO 0 29 20
Retail price and Base cost are given in dollar. Physical characteristics are given on a scale from 10 (Low) to 10
If the table above is empty, it means that no offerings are marketed yet in the Clinites market
Market share - Rec. retail
Variation Unit Volume sold Variation price Base Cost
11.8% 2,323 15.00 4.73
6.6% 1,291 22.00 7.11
11.8% 2,323 15.00 4.73
6.6% 1,291 22.00 7.11
11.8% 2,323 15.00 4.73
6.6% 1,291 22.00 7.11
6.6% 1,291 22.00 7.11
11.8% 2,323 15.00 4.73
18.1% 3,559 10.50 2.11
8.6% 1,693 11.50 2.02
ousands of units. Retail price and Base cost are given in dollar.
t in the Clinites market
Rec. retail
Packaging Pleasure Usability Base Cost
price
51 60 69 15.00 4.82
42 49 46 22.00 7.25
51 60 69 15.00 4.82
42 49 46 22.00 7.25
51 60 69 15.00 4.82
42 49 46 22.00 7.25
42 49 46 22.00 7.25
51 60 69 15.00 4.82
24 24 24 10.50 2.15
19 24 19 11.50 2.06
e given on a scale from 10 (Low) to 100 (High).

t in the Clinites market
MARKET REPORT NUTRITES MARKET PERIOD 0
Retail Sales and Volume Sold
Launched in Market share -
MARKET : NUTRITES Period Value Retail sales
Retail sales are given in thousands of dollars. Volume sold is given in thousands of units. Retail price and Bas
If the table above is empty, it means that no offerings are marketed yet in the Nutrites market
Physical Characteristics
Launched in
MARKET : NUTRITES Clinical Nutrition
Period
Retail price and Base cost are given in dollar. Physical characteristics are given on a scale from 10 (Low) to 10
If the table above is empty, it means that no offerings are marketed yet in the Nutrites market
Market share - Rec. retail
Variation Unit Volume sold Variation price Base Cost
ousands of units. Retail price and Base cost are given in dollar.
t in the Nutrites market
Rec. retail
Packaging Flavor Variety Base Cost
price
e given on a scale from 10 (Low) to 100 (High).

t in the Nutrites market
INDUSTRY BENCHMARKING PERIOD 0
If the tables below are empty, it means that the Benchmarking study was not purchased this period
Company Profit & Loss Statements
Revenues
Cost of goods sold
Inventory holding costs
Inventory selling costs
Contribution before marketing
Advertising media
Advertising research
Commercial team costs
Contribution after marketing
Market research studies
Research and development
Interests paid
Exceptional costs or profits
Earnings before taxes
Company Profit & Loss Statements by Market

MARKET : CLINITES
Revenues
Cost of goods sold
Advertising media
Net contribution
MARKET : NUTRITES
Revenues
Cost of goods sold
Advertising media
Net contribution
CONSUMER SURVEY CLINITES MARKET PERIOD 0
If some of the tables below are empty, it means that the corresponding study was not purchased this period, or that n
Brand Awareness
MARKET : CLINITES Average High Earners
MINT M 60% 43%
MISS M 49% 69%
RICH R 60% 43%
RISE R 49% 69%
SILK S 60% 43%
SING S 49% 69%
TIME T 49% 69%
TINY T 60% 43%
XIBU Priv. Label 42% 22%
XILO Priv. Label 32% 23%
Purchase Intentions
MARKET : CLINITES Average High Earners
MINT M 13% 4%
MISS M 7% 21%
RICH R 13% 4%
RISE R 7% 21%
SILK S 13% 4%
SING S 7% 21%
TIME T 7% 21%
TINY T 13% 4%
Total 0% 0%
Shopping Habits
Affluent
MARKET : CLINITES High Earners
Families
Beauty Portals 10% 8%
Dept. Stores 60% 45%
Mass Merchandisers 5% 12%
Specialized Mass 25% 35%
Total 0% 0%
CONSUMER PANEL CLINITES MARKET PERIOD 0

Market Shares by Consumer Segment (based on volume)
MARKET : CLINITES Total High Earners
MINT M 12% 4%
MISS M 7% 20%
RICH R 12% 4%
RISE R 7% 20%
SILK S 12% 4%
SING S 7% 20%
TIME T 7% 20%
TINY T 12% 4%
Total 0% 0%
Volume Sold by Consumer Segment

MINT M 2,323 101
MISS M 1,291 465
RICH R 2,323 101
RISE R 1,291 465
SILK S 2,323 101
SING S 1,291 465
TIME T 1,291 465
TINY T 2,323 101
XIBU Priv. Label 3,559 13
XILO Priv. Label 1,693 14
Total 0 0
New & Repeat Volume Sales

New & Repeat Volume
MARKET : CLINITES
New Repeat
MINT 1,580 743
MISS 727 564
RICH 1,580 743
RISE 727 564
SILK 1,580 743
SING 727 564
TINY 1,580 743
TIME 727 564
XILO 1,358 335
XIBU 2,824 735
Total 0 0
DISTRIBUTION PANEL CLINITES MARKET PERIOD 0

Sales and Market Shares by Channel (based on volume)
Market share - Unit
MARKET : CLINITES Mass Specialized
Merchandisers Mass
MINT M 10% 19%
MISS M 1% 6%
RICH R 10% 19%
RISE R 1% 6%
SILK S 10% 19%
SING S 1% 6%
TIME T 1% 6%
TINY T 10% 19%
Total 0% 0%
Distribution Coverage and Number of Outlets in each Channel

Distribution Coverage (% outlets)
MARKET : CLINITES Mass Specialized
Merchandisers Mass
MINT M 40% 33%
MISS M 24% 32%
RICH R 40% 33%
RISE R 24% 32%
SILK S 40% 33%
SING S 24% 32%
TIME T 24% 32%
TINY T 40% 33%
Share of Shelf Space

Mass Specialized
Merchandisers Mass
MINT M 13.6% 17.2%
MISS M 3.4% 7.8%
RICH R 13.6% 17.2%
RISE R 3.4% 7.8%
SILK S 13.6% 17.2%
SING S 3.4% 7.8%
TIME T 3.4% 7.8%
TINY T 13.6% 17.2%
XIBU Priv. Label 15.5% 0.0%
XILO Priv. Label 16.6% 0.0%
0% 0%
SEMANTIC SCALES CLINITES MARKET PERIOD 0

Brand Perceptions - On a scale from 1 (Low) to 7 (High)
MARKET : CLINITES Efficacy Safety
Ideal Values for each Segment - On a scale from 1 (Low) to 7 (High)
Segment Period Efficacy Safety
Importance of characteristics
Efficacy Safety
On a scale from 1 (not important) to 10 (very important).
MULTIDIMENSIONAL SCALING CLINITES MARKET PERIOD 0

Brand Perceptions - On a scale from -20 (Low) to +20 (High)
Building a perceptual map requires many data points. Hence, this study will not be available until several brands
MARKET : CLINITES Economy Performance
Ideal Values for each Segment - On a scale from -20 (Low) to +20 (High)
Segment Period Economy Performance
Influence of Product Characteristics on Perceptual Dimensions

MARKET : CLINITES Economy Performance
COMPETITIVE ADVERTISING CLINITES MARKET PERIOD 0

Estimated Advertising Expenditures (in thousand dollars) By Firm and Consumer Segmen
Total 0 0
Estimated Advertising Expenditures (in thousand dollars) By Brand and Consumer Segme
Total 0 0
COMPETITIVE COMMERCIAL EFFORTS CLINITES MARKET PERIOD 0

Estimated Commercial Team Size (in full-time equivalent) By Firm and Channel
Mass
MARKET : CLINITES Total Merchandisers
Total 0 0
Estimated Commercial Team Size (in full-time equivalent) By Brand and Channel
Mass
Total 0 0
Estimated Merchandising Budget (in thousand $) By Firm and Channel

Mass
Total 0 0
Estimated Merchandising Budget (in thousand $) By Brand and Channel

Mass
Total 0 0
ADVERTISING EXPERIMENT CLINITES MARKET PERIOD 0

Expected Change in Brand Awareness
Affluent
MARKET : CLINITES High Earners Families
Expected Change in unit Market Share (%U)
Affluent
Expected Change in Contribution (in K$)

MARKET : CLINITES
Total 0
COMMERCIAL TEAM EXPERIMENT CLINITES MARKET PERIOD 0

Expected Change in Number of Distributors
Mass Specialized
MARKET : CLINITES Merchandisers Mass

Mass Specialized

MARKET : CLINITES
Total 0
MERCHANDISING EXPERIMENT CLINITES MARKET PERIOD 0
Expected Change in Share of Shelf Space
Mass Specialized

Mass Specialized

MARKET : CLINITES
Total 0
MARKET FORECAST CLINITES MARKET PERIOD 0

Expected Market Size and Growth Rate by Consumer Segment
Market Size (in thousands of units)
MARKET : CLINITES Period 0 Period 1
High Earners 2,291 3,067
Affluent Families 2,586 2,797
Med. Income Families 4,153 5,133
Low Income Families 6,386 7,564
Singles 4,293 5,306
Total 0 0
If the market is not created yet, the table above shows the potential market size in one and five periods, if a
CONJOINT ANALYSIS CLINITES MARKET PERIOD 0

Relative Importance of Price and Physical Characteristics
Affluent
Total 0.0% 0.0%

Levels and Utilities
_Conjoint
MARKET : CLINITES Level Utility
purchased this period, or that no offerings are marketed yet in the Clinites market
Affluent Med. Income Low Income Singles

Families Families Families
52% 58% 63% 70%
74% 57% 27% 50%
52% 58% 63% 70%
74% 57% 27% 50%
52% 58% 63% 70%
74% 57% 27% 50%
74% 57% 27% 50%
52% 58% 63% 70%
22% 44% 58% 37%
23% 32% 42% 29%

4% 19% 8% 23%
21% 5% 1% 1%
4% 19% 8% 23%
21% 5% 1% 1%
4% 19% 8% 23%
21% 5% 1% 1%
21% 5% 1% 1%
4% 19% 8% 23%
0% 2% 45% 2%
0% 1% 20% 1%
0% 0% 0% 0%
Med. Income Low Income Singles

Families Families
5% 5% 10%
22% 5% 10%
45% 60% 30%
28% 30% 50%
0% 0% 0%

4% 19% 6% 22%
21% 5% 0% 1%
4% 19% 6% 22%
21% 5% 0% 1%
4% 19% 6% 22%
21% 5% 0% 1%
21% 5% 0% 1%
4% 19% 6% 22%
0% 3% 51% 4%
0% 2% 23% 3%
0% 0% 0% 0%

109 778 396 940
533 210 27 56
109 778 396 940
533 210 27 56
109 778 396 940
533 210 27 56
533 210 27 56
109 778 396 940
9 111 3,254 173
10 89 1,442 137
0 0 0 0
epeat Volume New & Repeat Market Shares Ratio

Total New Repeat Total New/Total
2,323 8.0% 3.8% 11.8% 68.0%
1,291 3.7% 2.9% 6.6% 56.3%
2,323 8.0% 3.8% 11.8% 68.0%
1,291 3.7% 2.9% 6.6% 56.3%
2,323 8.0% 3.8% 11.8% 68.0%
1,291 3.7% 2.9% 6.6% 56.3%
2,323 8.0% 3.8% 11.8% 68.0%
1,291 3.7% 2.9% 6.6% 56.3%
1,693 6.9% 1.7% 8.6% 80.2%
3,559 14.3% 3.7% 18.1% 79.3%
0 0.0% 0.0% 0%
Market share - Unit Volume sold

Mass Specialized
Dept. Stores Beauty Portals Merchandisers Dept. Stores Beauty Portals
Mass
7% 16% 975,661 884,905 288,567 173,674
18% 9% 123,923 307,176 767,842 92,334
7% 16% 975,661 884,905 288,567 173,674
18% 9% 123,923 307,176 767,842 92,334
7% 16% 975,661 884,905 288,567 173,674
18% 9% 123,923 307,176 767,842 92,334
18% 9% 123,923 307,176 767,842 92,334
7% 16% 975,661 884,905 288,567 173,674
0% 0% 3,558,845 0 0 0
0% 0% 1,693,115 0 0 0
0% 0% 0 0 0 0
bution Coverage (% outlets) Number of Outlets
Mass Specialized
Dept. Stores Beauty Portals Dept. Stores Beauty Portals
Merchandisers Mass
24% 30% 4,748 668 2,365 3
41% 30% 2,921 643 4,073 3
24% 30% 4,748 668 2,365 3
41% 30% 2,921 643 4,073 3
24% 30% 4,748 668 2,365 3
41% 30% 2,921 643 4,073 3
41% 30% 2,921 643 4,073 3
24% 30% 4,748 668 2,365 3
0% 0% 3,000 0 0 0
0% 0% 5,400 0 0 0
Total Number of Outlets 12,000 2,000 10,000 10
Dept. Stores Beauty Portals

8.9% 15.6%
16.1% 9.4%
8.9% 15.6%
16.1% 9.4%
8.9% 15.6%
16.1% 9.4%
16.1% 9.4%
8.9% 15.6%
0.0% 0.0%
0.0% 0.0%
0% 0%
Packaging Pleasure Usability Price

PERIOD 0
e available until several brands are marketed in the category.
Convenience
Convenience
Convenience
m and Consumer Segment

0 0 0 0
ds of dollars
nd and Consumer Segment

0 0 0 0
ds of dollars
KET PERIOD 0
m and Channel
Specialized Dept. Stores Beauty Portals
Mass
0 0 0
nd and Channel
Mass
0 0 0

Mass
0 0 0

Mass
0 0 0

Families Families
Families Families
PERIOD 0

PERIOD 0
thousands of units) Market Growth (in % unit) Relative Market Size (in % of total size)
Total until Average until
Period 5 Period 1 Period 0 Period 1
Period 5 Period 5
5,877 33.9% 156.6% 20.7%
4,206 8.2% 62.6% 10.2%
8,605 23.6% 107.2% 15.7%
15,180 18.4% 137.7% 18.9%
15,435 23.6% 259.5% 29.2%
0 N/A #DIV/0! #DIV/0! 0.0%
size in one and five periods, if a brand were introduced next period.

Families Families
0.0% 0.0% 0.0%

Level Utility Level Utility Level Utility
Size (in % of total size)
Period 5
0.0%
CONSUMER SURVEY NUTRITES MARKET PERIOD 0
If some of the tables below are empty, it means that the corresponding study was not purchased this period, or that n
Brand Awareness
Health
MARKET : NUTRITES Average Conscious
Purchase Intentions
Health
MARKET : NUTRITES Average Conscious
Total 0% 0%
Shopping Habits
Health
MARKET : NUTRITES Families
Conscious
Total 0% 0%
CONSUMER PANEL NUTRITES MARKET PERIOD 0

Market Shares by Consumer Segment (based on volume)
Health
MARKET : NUTRITES Total Conscious
Total 0% 0%
Volume Sold by Consumer Segment

Health
Total 0 0
New & Repeat Volume Sales

New & Repeat Volume
MARKET : NUTRITES
New Repeat
Total 0 0
DISTRIBUTION PANEL NUTRITES MARKET PERIOD 0

Sales and Market Shares by Channel (based on volume)
Market share - Unit
MARKET : NUTRITES Mass Specialized
Merchandisers Mass
Total 0% 0%
Distribution Coverage and Number of Outlets in each Channel

Distribution Coverage (% outlets)
MARKET : NUTRITES Mass Specialized
Merchandisers Mass
Share of Shelf Space

Mass Specialized
Merchandisers Mass
0% 0%
SEMANTIC SCALES NUTRITES MARKET PERIOD 0

Brand Perceptions - On a scale from 1 (Low) to 7 (High)
MARKET : NUTRITES Clinical Nutrition
Ideal Values for each Segment - On a scale from 1 (Low) to 7 (High)
Segment Period Clinical Nutrition
Importance of characteristics
Clinical Nutrition
On a scale from 1 (not important) to 10 (very important).
MULTIDIMENSIONAL SCALING NUTRITES MARKET PERIOD 0

Brand Perceptions - On a scale from -20 (Low) to +20 (High)
Building a perceptual map requires many data points. Hence, this study will not be available until several brands
Energy
MARKET : NUTRITES Suitability
Efficiency
Ideal Values for each Segment - On a scale from -20 (Low) to +20 (High)
Energy
Segment Period Suitability
Efficiency
Influence of Product Characteristics on Perceptual Dimensions

Energy
MARKET : NUTRITES Suitability
Efficiency
COMPETITIVE ADVERTISING NUTRITES MARKET PERIOD 0

Estimated Advertising Expenditures (in thousand dollars) By Firm and Consumer Segmen
Health
Total 0 0
Estimated Advertising Expenditures (in thousand dollars) By Brand and Consumer Segme
Health
Total 0 0
COMPETITIVE COMMERCIAL EFFORTS NUTRITES MARKET PERIOD 0

Estimated Commercial Team Size (in full-time equivalent) By Firm and Channel
Mass
MARKET : NUTRITES Total Merchandisers
Total 0 0
Estimated Commercial Team Size (in full-time equivalent) By Brand and Channel
Mass
Total 0 0
Estimated Merchandising Budget (in thousand $) By Firm and Channel

Mass
Total 0 0
Estimated Merchandising Budget (in thousand $) By Brand and Channel

Mass
Total 0 0
ADVERTISING EXPERIMENT NUTRITES MARKET PERIOD 0

Expected Change in Brand Awareness
Health
Conscious
Health
Conscious

MARKET : NUTRITES
Total 0
COMMERCIAL TEAM EXPERIMENT NUTRITES MARKET PERIOD 0

Expected Change in Number of Distributors
Mass Specialized
MARKET : NUTRITES Merchandisers Mass

Mass Specialized

MARKET : NUTRITES
Total 0
MERCHANDISING EXPERIMENT NUTRITES MARKET PERIOD 0
Expected Change in Share of Shelf Space
Mass Specialized

Mass Specialized

MARKET : NUTRITES
Total 0
MARKET FORECAST NUTRITES MARKET PERIOD 0

Expected Market Size and Growth Rate by Consumer Segment
Market Size (in thousands of units)
MARKET : NUTRITES Period 0 Period 1
Total 0 0
If the market is not created yet, the table above shows the potential market size in one and five periods, if a
CONJOINT ANALYSIS NUTRITES MARKET PERIOD 0

Relative Importance of Price and Physical Characteristics
Health
Conscious
Total 0.0% 0.0%

Levels and Utilities
_Conjoint
MARKET : NUTRITES Level Utility
purchased this period, or that no offerings are marketed yet in the Nutrites market
Families Elderly People

0% 0% 0% 0%
Elderly People
0% 0% 0%

0% 0% 0% 0%

0 0 0 0
epeat Volume New & Repeat Market Shares Ratio

Total New Repeat Total New/Total
0 0.0% 0.0% 0%
Market share - Unit Volume sold

Mass Specialized
Mass
0% 0% 0 0 0 0
bution Coverage (% outlets) Number of Outlets
Mass Specialized
Mass
Total Number of Outlets

0% 0%
Packaging Flavor Variety Price

PERIOD 0
e available until several brands are marketed in the category.
Economy
Economy
Economy
RIOD 0
m and Consumer Segment
0 0 0 0
ds of dollars
nd and Consumer Segment

0 0 0 0
ds of dollars
RKET PERIOD 0
m and Channel
Mass
0 0 0
nd and Channel
Mass
0 0 0

Mass
0 0 0

Mass
0 0 0
Elderly People
Elderly People
T PERIOD 0

PERIOD 0
thousands of units) Market Growth (in % unit) Relative Market Size (in % of total size)
Total until Average until
Period 5 Period 1 Period 0 Period 1
Period 5 Period 5
0 N/A #DIV/0! #DIV/0! 0.0%

size in one and five periods, if a brand were introduced next period.
Elderly People
0.0% 0.0% 0.0%

Level Utility Level Utility Level Utility
Size (in % of total size)
Period 5
0.0%

Report Australia M Per00 7231

Caricato da

Informazioni sul documento

Descrizione originale:

Copyright

Formati disponibili

Condividi questo documento

Condividi o incorpora il documento

Opzioni di condivisione

Hai trovato utile questo documento?

Questo contenuto è inappropriato?

Copyright:

Formati disponibili

Report Australia M Per00 7231

Caricato da

Copyright:

Formati disponibili

FINANCIAL REPORT FIRM M PERIOD 0

Company Profit & Loss Statement

Distribution Coverage and Volume Sold

Sales, Production and Inventory

Unit Cost, COGS and Inventory Holding Cost

Research and Development Projects

Total Number of Outlets 12,000 2,000 10,000

goods sold in thousands of dollars

Desired base Minimum base

Required budget Cumulative

dollars. Volume sold is given in thousands of units.

e given on a scale from 10 (Low) to 100 (High).

e given on a scale from 10 (Low) to 100 (High).

Company Profit & Loss Statements

Company Profit & Loss Statements by Market

CONSUMER PANEL CLINITES MARKET PERIOD 0

Volume Sold by Consumer Segment

New & Repeat Volume Sales

DISTRIBUTION PANEL CLINITES MARKET PERIOD 0

Distribution Coverage and Number of Outlets in each Channel

Share of Shelf Space

SEMANTIC SCALES CLINITES MARKET PERIOD 0

MULTIDIMENSIONAL SCALING CLINITES MARKET PERIOD 0

MARKET : CLINITES Economy Performance

Influence of Product Characteristics on Perceptual Dimensions

COMPETITIVE ADVERTISING CLINITES MARKET PERIOD 0

COMPETITIVE COMMERCIAL EFFORTS CLINITES MARKET PERIOD 0

Estimated Merchandising Budget (in thousand $) By Firm and Channel

Estimated Merchandising Budget (in thousand $) By Brand and Channel

ADVERTISING EXPERIMENT CLINITES MARKET PERIOD 0

Expected Change in Contribution (in K$)

COMMERCIAL TEAM EXPERIMENT CLINITES MARKET PERIOD 0

Expected Change in unit Market Share (%U)

Expected Change in Contribution (in K$)

Expected Change in unit Market Share (%U)

Expected Change in Contribution (in K$)

MARKET FORECAST CLINITES MARKET PERIOD 0

CONJOINT ANALYSIS CLINITES MARKET PERIOD 0

Total 0.0% 0.0%

Affluent Med. Income Low Income Singles

Affluent Med. Income Low Income Singles

Med. Income Low Income Singles

Affluent Med. Income Low Income Singles

Affluent Med. Income Low Income Singles

epeat Volume New & Repeat Market Shares Ratio

Market share - Unit Volume sold

Total Number of Outlets 12,000 2,000 10,000 10

Dept. Stores Beauty Portals

Packaging Pleasure Usability Price

m and Consumer Segment

nd and Consumer Segment

Specialized Dept. Stores Beauty Portals

Specialized Dept. Stores Beauty Portals

Med. Income Low Income Singles

Dept. Stores Beauty Portals

Dept. Stores Beauty Portals

Med. Income Low Income Singles

0.0% 0.0% 0.0%

CONSUMER PANEL NUTRITES MARKET PERIOD 0

Volume Sold by Consumer Segment

New & Repeat Volume Sales

DISTRIBUTION PANEL NUTRITES MARKET PERIOD 0

Distribution Coverage and Number of Outlets in each Channel