IMS: Next Generation Network

etwork Convergence
A simple solution to transform your business

tan Ahmed
nager Marketing
awei Technologies

HUAWEI TECHNOLOGIES CO., LTD.

Content
Time for transformation has come
IMS : a simple solution to transform your
business
Global Trend For Transformation
 Simplicity drives core network transformation
Challenges Mobile NGN
Future network PSTN
Old core platforms = high TCO
Mobile AS NGN AS TDM SCP
Complex and disparate core networks
HLR Unified AS
Difficult implementation of new services
O&M O&M
Complex BOSS, complex O&M Unified O&M Transit O&M

Unified Core
Fixed Softswitch

Transformation trends
2G MSC 3G MSC/MGW
TDM Local TDM Loc
Centralized all-IP architectures
Easy service delivery
2G BSS 3G RAN Broadband TDM
Simplified O&M

The complexity challenge can be transformed into a simplification opportunity

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 Diversifying applications becomes mandatory
ommunication
Triple play
bundles

Content

Exclusive
Enterprise services Content
Deals

Challenges Transformation trends

Voice is under threat, worst with 4G Triple play and quad-play = lock-in / up-sell
Video goes streaming, Business goes SaaS Expanding communication services
Over-The-Top = dumb-pipe threat Bolstering position on the value chain

Existing customer base is a key asset for new revenue generation

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 New business models require mindset shift

Facebook Connect
authentication for 3rd parties

Verizon open
00k applications, 3 billions
IPTV initiative
download in 18 months

China Mobile Application Store

Challenges Transformation trends
Apple App Store = mindset revolution Telco2.0 models
Industry replicas = Telcos by-pass Opening APIs
Even authentication is under threat Operators application stores

Time for transformation has come

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Content
Time for transformation has come
IMS : a simple solution to transform your
business
Global Trend For Transformation
Three keys of the transformation

Simplify your network

Simplified
Expand your business Network

IMS

Secure your future

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 Fixed network soft transformation Simplified
Network

Simplify Your Network Expand Your Business Secure Your Future

Highlights Voice Multimedia

SDP
Application Applicagtion
Unified control: Softswitch and AGCF coexisting
supports narrow and BB access. SIP

IMS new application available for legacy user HSS

IMS Core

One command migrates SS user to AGCF user AGCF

Softswitch + AGCF
SBC
Benefits
Defend existing market with full PSTN service
inheritance
SIP H.248/MGCP/V5 BRI/R2
Improve loyalty with new IMS business
opportunities xPON/ xDSL/ Cable MSAN TDM Access

Saving OPEX

Reference
PBX
Malaysia TM, Replacing 4M
Broadband Domain AGCF Access Domain NGN Access Domain
PSTN lines, launching 1M VoBB

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Mobile network soft transformation Simplified
Network

Simplify Your Network Expand Your Business Secure Your Future

Highlights Multimedia
Voice SDP
Applicagtion
Anchoring CS call to IMS for new application Application

IMS New Application available for legacy user SIP

Unified HLR/HSS IMS Core HSS/HLR

Anchoring
MSS can migrate to mAGCF ASmAGCF

Mobile
Benefits Softswitch SBC

Achieve innovative application for 2G CS user

Expand mobile to full service SIP

Smooth evolution to ICS

2G CS 3G PS Femtocell/WiFi
Reference
China CMCC, 5 million subs, HG
super mailbox, convergent centre,
HD conf. increase about 15%
2G Access 3G Access In House
ARPU to mobile user

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Smooth migration to ICS simple architecture Simplified
Network

Simplify Your Network Expand Your Business Secure Your Future

Highlights ICS

Smooth migration to ICS with SW upgrade: Fixed AS

Convergent AS
Mobile AS

Fixed Softswitch to AGCF (access gateway)

Mobile Softswitch to mAGCF
IMS Core
Software migration to convergent TAS
Mobile
mAGCFSoftswitch Softswitch
AGCF
Software migration to unified O&M
SBC
Service blending: voice, video, picture etc.

Benefits
Simple: unified AS,CORE,O&M = lower TCO
Fixed
2G CS Mobile BB Fixed BB
Flexible: standard interface for service delivery = Narrow
shorter TTM
PABX
Huawei One Core vision: simplicity, re-usability and
density 2G 3G Legacy PSTN
XDSL/Cable

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Unified O&M for simple operations Simplified
Network

Simplify Your Network Expand Your Business Secure Your Future

Highlights Unified Configuration Unified Software

Management Management
Unified O&M shared by mobile, fixed, mobile core
network Unified Inventory
Management
Seamless upgrade for whole network ensures Unified Performance
smooth service Management

E2E signaling tracing tool for whole network

Benefits Unified Fault Unified EMS

Unified Security
Management Management
Simplify O&M complexity and reduce HR
cost
Reduce BOSS development costs and IMS
integration cycle
Fixed
Shorten service provisioning cycle

In line with One Core vision, Huawei IMS reduces the EMS element numbers, reduces the TCO

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Unified hardware and software platform Simplified
Network

Simplify Your Network Expand Your Business Secure Your Future

Highlights
Unified hardware and software platform for IMS

Mobile SS

Prov.
SGSN

PCRF

OMS
CCF
IMS

HLR
IMS

IMS
/ mobile Softswitch / Packet Core IMS CS PS O&M
Large capacity ATCA Hardware
Pool based solution DOPRA Middle ware
OneLinux
Platform
OS
Multi-element board sharing tech.
ATCA Blade Computing Platform

Benefits
FMC and Future Proof: Target architecture
Max Capacity : 10 M subscribers
ready (ICS)
Room (65%) and power saving (52%) /user =
Shorten TTM: Unified HW&SW platform to
shorten TTM of new feature and application 5 cabinets ATCA 12 cabinets CPCI
Resource dynamic sharing: reuse blades
Huawei
ei IMS is part of Huawei One Core vision: simplicity,
when VoCS shrink and VoPS take off,
re-usability,
usability, density

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Any Screen, Any Where, Any Access Simplified
Network

Simplify Your Network Expand Your Business Secure Your Future

Game console

3 Screens TV
Video Phone
Phone PC
TV At home
Video Terminal

IMS 3 Networks
SIP phone PC Mobile, fixed, IMS
Video phone At work network convergence
Soft client The same service

3 Mobility

USB Dongle Time shift

2G phone Space shift
Internet device Screen shift
On the go
Soft client Smartphone

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Huawei E2E IMS Portfolio Overview Simplified
Network

Offerings
Full Service Fixed NM Transformation Enterprise MSO

Mobile Extension One Key VoWimax FOCUS MM Conference IMS Cable

IMS Centralized Service iRoaming MM Telephony Convergent Centrex IMS IPTV

Rich Communication Suite Vo3G/4G Convergent trunk node Business Trunking

Products Standard Compliant

Application Servers and Enabler 3rd Party AS SDP

MMTel MM Conf. Centrex MMRT One Key IPTV RCS Info Search MS OCS SDP

Operation Support IMS Core & Interworking Terminal

USB Dongle
EMS Prov. CCF DNS/ENUM CSCF/MRFC HSS/SLF SPDF/PCRF MRFP MGCF A/I-BGF
A/I Handset Soft Phone CPE

Huawei provides E2E total Solution, which now is commercially ready.

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Three keys of the transformation

Simplify your network

Expand your business

IMS

Secure your future

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Application Overview - Target Customer Segment
Simplify Your Network Expand Your Business Secure Your Future

Personal Home Enterprise

One Key IPTV Convergent Centrex

Rich Communication Suite Digital Home Convergent Conference
Video sharing Multimedia Call Office Communication Suite
MMRT VOBB

Telco Services
IMS
3rd party services

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 Per

Put your phone in a dongle with One Key

Simplify Your Network Expand Your Business Secure Your Future

Highlights
One number, SIM card authentication 0034123456789
One Number
Soft client running on the dongle
Simultaneous ringing
Fully plug and play and anti-virus
Customizable for new service promotion

Benefits
Leverage on existing customer base to
enhance ARPU and loyalty 0034123456789
Fully portable service (any connected PC) 0034123456789
Simple user experience
New service promotion channel

Reference
China Mobile 50k One Key
subscribers in 1 month E
Expand your communication services with USB dongle

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 H

Enter Interactive World with IMS Based IPTV

Simplify Your Network Expand Your Business Secure Your Future

Highlights
Multi-screens
TV-Telco convergent services (Caller ID display, IM, experience
Presence)
TV Mobile PC
Seamless services across screens: TV, Mobile, PC
Personalized portal VoD/Advertising Rich interactive
services
Benefits Games Interactive AD TV shopping Education onl
Deliver true triple play services to enhance loyalty
Simple and consistent user experience
Increase VoD ARPU and generate new revenue

Reference
True triple play 5M IPTV subscribers
ARPU Increase from 108 to 155 RMB

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 Enter
Enhance corporate experienc
ence with convergent centrex
Simplify Your Network Expand Your Business Secure Your Future

Highlights
Convergent Service: voice, SMS
IT & CT integration, web console, self-service Click to Dial Enterprise Address Book

Any PBX interconnection Open API

Open Capability

Benefits Color Ring eMai

Back Tone Web portal
Lock in your enterprise users Self-service Convergent Centrex IT integrated

Up sell the existing Centrex user

SMS/M
Reuse the legacy PBX equipment Group
Management Convergent
Access
Reference
IP Centrex, conference, green call, enterprise
convergent solution
Fixed + Mobile+ Broadband

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 Enter

mprove meeting efficiency w

with HD convergent conferen
Simplify Your Network Expand Your Business Secure Your Future

HD video conference
Highlights
HD video: 1920*1080p CD quality sound
Any access/terminal : 2G, 3G mobile, fixed, Soft client,
telepresence
Audio, video and data conference
web schedule/control, SMS/email notification
Benefits CIF 4CIF 1080p
Green service, improve your environmental image Voice, Video and Data conference
Enlarge the target customer base
Flexible business model: Ports rents, pay as you grow

Reference
China Mobile Guizhou province deployed
10 sets of HD video conference system
Wining more customers from government
and business sectors Convergent Conference, Anytime and Anywhere

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Flexible service creation and execution with SDP
Simplify Your Network Expand Your Business Secure Your Future

Highlights
Network capabilities exposure to 3rd parties
Telco/Web 2.0 mashups, CP/SP aggregation
Digital Shopping Mall, uTV, RCS and SNs Business Informat
Utilities
Integration with IMS through standard
interfaces
Entertainment Communication
Benefits
3rd parties
Sandbox to reduce TTM and cost for new
services
AppStore and Cloud ready architecture
New Business Models to create new
revenue streams Enhanced Services Delivery Platform BOS

Reference End users

IMS
Enabling a broader portfolio - with IMS

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Tapping into the Telco 2.0 opportunities with IMS
Simplify Your Network Expand Your Business Secure Your Future

Highlights
Exposing service enablers:
authentication, billing, location, QoS
Open APIs : Enablers and user data exposure
communication, multimedia & content
Monetizing highly profiled user data: fixed QoS Voice
and mobile information in a single database
Auth. /
Huawei IMS Messag
billing
Benefits
Loc. Content
Enable new Telco 2.0 business model
two-sided market Service enablers exposure Service enablers exposure

Network monetization with new partners

USC +
User data monetization through SDM
advertising
Telco 2.0 two-sided
sided business model may increase revenues from 15% to 35% in the next 5 years

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Three keys of the transformation

Simplify your network

Expand your business

IMS

Secure your future

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Ready for the future
Simplify Your Network Expand Your Business Secure Your Future

ICS (IMS Centralized Architecture) is ready for future access ATCA scalability for smooth growth

Application Servers

IMS Core
CSCF
HSS

Mobile access Fixed access

10M
LTE + Future FTTx + Future
500K
1M
Benefits
Limited initial investment linear incremental cost:
Re-use IMS Core & IMS AS
Consistent and seamless service across networks
Investment protection for future growth & network developments

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Content
Time for transformation has come
IMS : a simple solution to transform your
business
Global Trend For Transformation
Global Trend

IP Centrex, Multimedia conference Voice over Cable FMC Application

VoBB, PGM Multimedia Conference PES service

Full-Service Convergent Trunking Node PSTN Renew

VoPS, eSpace, Presence
VOBB, IP Centrex
Value
Value-added Services Conference

IP Centrex Video Telephony IMS Wimax

VoBB
Voice over cable VoBB, MRBT

POC
IP Centrex Business Trunking
Media Sharing, IPCC
VoBB
VoBB VOBB IP Centrex

Commercial Trial Certificate

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Key takeaways
Network simplification
Softswitch + AGCF = service inheritance + IMS services
ICS target = simple and efficient One Core
ATCA = high performance & unified O&M

Business expansion
One Key, IMS based IPTV = more consumer revenue, less churn
IMS IP Centrex & HD Conf. = up-sell + lock-in
in business users
Huawei SDP = flexibility and 2.0 opportunities

Future-proof choice
ATCA +ICS = smooth scalability + re-usability + future-proof
proof
Huawei IMS = best in class for IOT, deployments, financials

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Thank you
www.huawei.com
Thank You

www.huawei.com