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I.

INTRODUCTION

Jollibee Food Corporation (JFC) started in 1975 whenMr. Tony Tan and his family
opened a Magnolia Ice cream parlor at Cubao, Quezon City. This later became the first
Jollibee Outlet.After three years of operation, Jollibee was incorporated as a 100% Filipino-
owned Company, with seven Jollibee fast food restaurants within Metro Manila as its initial
network with Yumburger as its first flagship product. JFC began its operation with sales of
P2 million. Later, they introduced Spaghetti Special, Chickenjoy and French Fries and
launched its first TV commercial. The well-loved Jollibee mascot was conceived to support
brand awareness and identity efforts.
In 1985, Jollibee became the market leader in the fast food industry, Breakfast Joys
were introduced and the Langhap-Sarap campaign was awarded as the most effective ad
campaign in the food category during the 9th Philippine Advertising Congress.In
1989,Jollibee sales hit the P1.3-billion mark, giving the brand the distinction as the first fast
food chain to surpass the billion-peso sales mark. Jollibee received various awards such as
Excellence in Marketing Management Award from the Asian Institute of Management in
1990, award for the Outstanding Corporate Safety Consciousness Programs by the Safety
Organization of the Philippines (SOP) in 1991, ISO 9002 Certification for its frozen patty
line and the Employer of the Year Award in 1998.Jollibee maintains its advantage over its
competitors by acquiring more than 50% share of the fast food industry in 1992.
By the year 2000, Jollibee was able to launch various projects, such as
MaagaangPaskosa Jollibee and Chikiting Patrol: at Home AkoDitoproject which main
objective was to protect and contribute to the development of the Filipino children, and
Kaya mo Kid project which aims to instill positive values to children and help them
achieve their dreams and ambitions; and successfully acquired Chowking. Asian Business
Magazine ranked Jollibee as the Most Admired Company in the Philippines and the 3rd over-
all in Asia, surpassed only by global giants General Electric and Microsoft. By the year 2003,
system-wide sales rose to 18.8% to P24.11 billion. Income reaches P959 million. JFC store
network expands to 988 restaurants, which includes Greenwich and Chowking stores, two
companies absorbed by JFC.For the sixth straight year, the Far Eastern Economic Review
ranked JFC as the Philippines Leading Company.In 2004, the Jollibee Group Foundation is
established. By the year 2008, JFC had also acquired Red Ribbon Bakeshop, opened three
new stores in US. Biggest and grandest MaagaangPasko caps off Jollibees 30th anniversary.
Total of more than 117,000 toys and books collected were the highest ever in the campaigns
14-year history.Jollibee and the Jollibee Franchisees Association launched the 30th
anniversary special novelty offering, Hug and Share Doll -proceeds of the sales will all be
donated to charity. As of the year 2015, JFC reached its 1,000th branch; and as of October
2017, Jollibees shines among its competitors,its official Facebook page reaches 5.3 million
followers having above-average reviews and feedbacks, thus representing how the world
view them as one of the most outstanding restaurants.

II. NATURE OF BUSINESS

III. OBJECTIVES

IV. PRESENTATION OF DATA

Policies (based on the Code of ethics/ conduct)

a. Conduct of Business and Fair Dealings


The Companys Code of Business Ethics, which applies to directors, officers, and
employees, states among its key principles the Companys commitment to conducting
business with integrity and to conducting business lawfully.

b. Receipt of gifts from third parties


The Companys Code of Business Ethics and Policy on Gifts provide for guidelines
on receipt of gifts from third parties.As an organization that prides itself on demonstrating the
highest standards of ethics and conduct in its dealings with all people and organizations they
come in contact with, they practice a No Gift Policy in Jollibee Foods Corporation and its
subsidiaries. Any situation that may create conflict of interest, whether actual or perceived or
that will put employees in a situation shall be avoided at all times. In this regard, our
Corporation and employees cannot accept from or give gifts to Third Parties regardless of the
occasion, other than as expressly allowed in this policy.
(Source: Policy on Gifts)

c. Respect for Trade Secrets/ Use of Non-public information


Directors are required to maintain all information acquired in the course of
directorship strictly confidential. Employees, including senior management, are also required
to maintain all information acquired in the course of employment strictly confidential.
Appropriate penalties are provided for violation of this undertaking in the Companys Code
of Discipline which provides for the process, policies and sanctions for disciplinary actions,
in accordance with labor laws and regulations.

d. Use of Company Funds, Assets and Information


The Companys Code of Business Ethics includes as a key principle the responsibility
of all directors, officers and employees to safeguard the Companys resources and interest.
The Code of Discipline provides for penalties for misappropriation of company funds, assets
and information.

e. Employment & Labor Laws & Policies


The Companys Code of Business Ethics stresses the Companys commitment to
conducting business lawfully. The Code of Discipline requires compliance with labor, rules
and regulations. Appropriate penalties are imposed for violation.
In addition to statutory required benefits, employees are provided with healthcare
benefits. The Company requires its employees to undergo internal training and encourages
external training as and when related to an employees functions. Employees are provided
with all benefits required under the law.

f. Whistle Blower
The Company endeavours to maintain the highest standards of business ethics, as well
as full compliance with all relevant laws, rules and regulations. As such, it ensures that a
system is in place which will enable all stakeholders to submit reports, complaints or any
other information regarding any fraudulent, illicit or unethical activity in an anonymous and
confidential manner, without fear of reprisal.
The Company has an Ethics Committee which oversees its policies related to Ethics, in
addition, in 2016 it created a Corporate Ethics Department whose responsibilities include
receiving and addressing whistleblower reports.

g. Conflict Resolution
Any conflicts are resolved through discussion. The Company encourages employees
to resort to internal discussions to resolve conflict. To ensure a high standard of best practice
for the Company, its stockholders and other stakeholders, the Board, whether acting as a
body or through its designated or authorized working committee or department, should
conduct itself with honesty and integrity in the performance of its duty to establish an
alternative dispute resolution system in the Company that can amicably conflicts or
differences between the Company and its stockholders, and the Company and third parties,
including regulatory authorities.

h. Risk Management Policy


As to directors and officers respect, integrity and safety for employees, customers and
stakeholders
As to assets safeguard assets of the company including loss of income for a specific time to
avoid catastrophic losses that would affect the business and operations of the Company.
As to third party liability maintain excellent brand reputation and good rapport with third
parties to protect the Company and its brands against legal claims of third parties.

i. Internal Audit
The purpose of internal audit is to review the reliability and integrity of financial and
operating information and the means used to identify measure, classify, and report such
information; review the internal control system to check compliance, policies, procedures,
plans, law, and regulations and to check the economy and efficiency with which resources
are employed. Reviewing operations or programs to ascertain whether results are consistent
with established objectives and goals and whether the operations or programs are being
carried out as planned.
Internal Audit reports the audit results to the Audit Committee at least quarterly.
Special meetings may be held for matters which require immediate attention of the
Committee. The auditors report directly to the Board of Directors through the Audit
Committee and are not involved in the day to day operation of the company.

V. EVALAUTION
define good governance then irelate nalang yung mga sumusunod para masabing
based sa policies (code of ethics/ conducts) ng JFC, meron nga silang good
governance.
conducting business lawfully and with integrity
No gift policy
keep confidential information
safeguard the Companys resources and interest
penalties for misappropriation of company funds, assets and information
employees are required to undergo internal training and encourages
external training as and when related to an employees functions.
Employees are provided with all benefits required under the law.
conduct itself with honesty and integrity in the performance of its duty to
establish an alternative dispute resolution system in the Company that can
amicably conflicts
review the reliability and integrity of financial and operating information
through auditing

VI. RECOMMENDATIONS

The following recommendations after assessing the Good Governance and Corporate
Responsibility of Jollibee Food Corporation (JFC) are as follows:

1. Continuance of excellent service and good governance should be observed in


adherence to the company policies, quality standards and statutory requirements
2. Continuance of friendly relationship with customers and suppliers to

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