Report

On
Marketing Function of Tri-Pack film industry

Prepared For:

Mr. Maniruzzaman Khan

Lecturer

Faculty of Business Administration

Eastern University

Prepared By:

Imran Hossain – 062200043

+8801674892776

Eastern University

Road # 3, Dhanmondi, Dhaka

Date Of Submission: 5th January, 2010

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 Letter of Transmittal

January 10, 2010

Mr. Maniruzzaman Khan
Lecturer
Eastern University,
Dhaka

Dear Sir,

It gives us the immense pleasure in presenting the report on “marketing function of Tri-
Pack industry”. You assign us to prepare this report as a part of the Marketing
Management (MKT 453) course requirement. We have tried our level best to fulfill the
requirements of this course and tried to follow your class lectures & instruction while
preparing this report.

We sincerely expect that this report will meet your approval and evaluation would
demonstrate our ability to prepare formal report. We would be pleased to answer any
query you think necessary as when need.

Date Sincerely yours,

05.01.2010 On behalf of the group
Imran Hossain

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 Acknowledgement

We would like to express our gratitude to our course instructor Mr Maniruzzaman Khan,
lecturer of Eastern University, for giving us a chance to prepare this report. We have met
many helpful people and received their assistance while preparing this report.

Other than that we give special thanks to all respondent of our report work from whom
we collect the relevant information for our plan.

At last but not the least, we want to thank to our almighty Allah for giving us the ability
to do this report.

Last of all we would like to thanks again to our honorable teacher Mr Maniruzzaman
Khan for his Effective class instruction and assistance to prepare this report.

We have tried my best to compile the pertinent information as comprehensively as

possible and if you need any further information, we will be obliged to assist you.

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 Table of content

Topics Page Number

Executive summary vi
1.0 Introduction 1
1.1 Origin Of the study 1
1.2 Objective 1
1.2.1 Broad objective 1
1.2.2 Specific Objective 1
1.3 Methodology 2
1.4 Limitation 2
3-6
2.0 OVERVIEW OF THE ORGANIZATION
3.0 Marketing Operations 7
4.0 Marketing strategy 8
5.0 4p’s Marketing Mix 9 - 16
6.0 Findings 17
7.0 Recommendations 18
8.0 Conclusions 19
9.0Bibliography 20

Executive Summary

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In this report we are focusing the marketing function that taken by the Tri-Pack
film industry. In here we are focusing and describing the marketing operation,
marketing strategy and 4p’s marketing mix.

A Tri-Pack film limited, a public limited company, is a joint venture between Mitsubishi
Corporation of Japan. Tri-Pack’s principle area of business involves the manufacturing of
biaxial oriented polypropylene (BOPP) films, a packaging material widely used in the
consumer goods industry.

Basically six marketing operations those are applicable in Tri-Pack Films Limited. The
marketing strategy of Tri-Pack is to capture the maximum market share through better
quality products, which are made according to the requirement of customers. Tri-Pack
expands its market share through new customers by using market 31 penetration
strategies. As per analysis of the company this is the best marketing strategy in the
present scenario for success. Tri-Pack also considers marketing mix strategy and it is
necessary to fulfill its requirements for success and achievement of company goals. Tri-
Pack is offering the price on the basis of three strategies, which are as follows:

• Competitive base

• Customer base

• Product base

As Tri-Pack is producing an industrial product and having a name of market

leader in the market of BOPP films. Even before a product id ready for
market, the management of the company determine which methods and
route will be used to get it, there at customer end. This requires establishing
strategies for the product’s distribution channels and physical distribution.
Managing a distribution channel often begins with a producer. BOPP film is an
industrial product; Tri-Pack is using push promotional strategy for local and
international customers