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Contents
Q Quality Assurance Department
I Industrial Engine Marketing & Sales Department
Q I Regional Headquarters
Yanmar strengthens its position in China 1-4
Q Yanmar Japan Yanmar upgrades electronic control service 5
I Distributor Yanmar wins Canadian generator contract 6
Q I U.S. and Asia managers send greetings
Regional Headquarters 6-8
I Regional Headquarters Hangcha extends Chinese forklift market 7
I Global Factory Yanmar Italy builds compact tractor market 8
Q Yanmar Japan Yanmar updates and expands distributor site 9
Q I Yanmar Japan From the Editors: Assisting disaster victims 10
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Quality Assurance Department / Industrial Engine Marketing & Sales Department
Vertical water-cooled
diesel engine
Air-cooled
diesel engine
engines. Single-cylinder air-cooled engines cause a large number of malfunctions, and In addition, YSH is also moving to expand
are also expected to enjoy increasing service distributors must be responsible the delivery of service information and to
sales as alternatives to gasoline engines for providing adequate preventative after- introduce maintenance service agreements
and for generators. sales service. with users. The company is optimistic that
In addition, the Chinese government Similarly, sales distributors must these steps will help it to develop a
is also strengthening environmental assume responsibility for marketing both profitable service business.
restrictions, and at the same time, vertical water-cooled diesel engines and
promoting reductions in energy consumption finished products that include single-
while increasing agricultural automation. cylinder air-cooled diesel engines. YSH is Opening of Shanghai
Limits and Measurement Methods for
Exhaust Pollutants from Diesel Engines
currently engaged in efforts to cultivate a
national network that will position sales
Technical Center
On June 27, YSH celebrated the opening
of Non-Road Mobile Machinery (I, II) and service distributors in each of Chinas
of the Shanghai Technical Center with a
came into effect on October 1st. Our provinces.
special ceremony staged at the Center.
engines are fully compliant with these The event was attended by 75 guests from
regulations. Distributor Support 29 companies, including shop managers
YSH established the Shanghai Training and representatives from YSHs service
YSH Objectives Center in June to provide support for its distributors, executives from Hagaric and
There are several unique conditions present sales and service distributors. As well as Trysun and also Yanmar representatives
in the Chinese market, including the functioning as a training facility, the center from YSH, Yanmar Engine (Shandong)
operation of engines for particularly long includes a workshop and a performance Co., Ltd. and Yanmar Co., Ltd.
periods, a lack of quality maintenance test laboratory. YSH has also added a new The event started with a video
services, the use of low-quality fuel, and a distributor, Trysun, in an effort to establish presentation backgrounding Yanmar
high level of airborne dust. These factors a faster supply-chain for spare parts. operations and products. Following the
Manager Keiju Miyata and sales staff, Compact Industrial Engine Department Manager Hisashi Hamada and staff of Quality Assurance
Group, Compact Industrial Engine Department
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Quality Assurance Department / Industrial Engine Marketing & Sales Department
Distributor
America Europe Asia China Others
Hagaric Enterprise
(Xiamen) Ltd.
Hagaric Enterprise (Xiamen) Ltd. was
established in 1998 in Xiamen City,
Fujian Province. The company promotes
internationally renowned mechanical
products that offer top performance, low
energy consumption and low pollution in
the Chinese market. It also supplies
related after-sales service and spare
parts to its customers. Hagaric maintains
a philosophy of High-quality support,
Perfect service system.
Hagaric became a distributor of
Yanmar industrial engines in 2002, and
has worked closely with Yanmar to
promote these products in the Chinese
market. After several years of hard work,
Yanmar engines are now widely used
Top management personnel reaffirm their commitment to developing Yanmars business in China. From for construction machinery, forklifts,
left: K. C. Chen, President of Hagaric Enterprise (Xiamen) Ltd., Seiji Kawahito, Executive Officer and General
Manager of the Power System Operations Division, Yanmar Co., Ltd., and William Yu, General Manager of
refrigerators, generator sets, road
China Trysun International Co., Ltd. maintenance machiner y and other
engineering equipment. The company has
been particularly successful in the mini
video, Norihisa Fujimoto, General Manager
excavator and forklift segments, with
of YSH, and Keiju Miyata, General
market shares of, respectively, 95 and 67%.
Manager of the YSH Technical Center,
Hagaric has set up a China-wide service
gave speeches. One of the highlights of
network and also maintains a full inventory
this part of the ceremony was the
of spare parts to meet market demand. In
presentation of authorization licenses to
addition, its experienced engineers hold
service distributors.
periodic technical and service training
After this, 3 authorized service
programs for its OEMs and own service
distributors gave speeches, speaking on
network several times each year.
behalf of all service shops engaged in
the maintenance of Yanmar engines. The
trio described the various challenges they General Manager Fujimoto gives a congratulatory
had initially encountered in their business speech.
and also their subsequent successes.
Yanmar personnel also gave Later, in the evening, the guests were Hagaric President K. C. Chen and company managers
addresses covering, for example, business also treated to a celebration dinner, held
strategy in China and the structure of the at the Rainbow Hotel (Hong Qiao Hotel) in China Trysun International
service and spare parts supply systems. the center of Shanghai. In addition to a
All attendees were in a very positive variety of tasty local dishes, the attendees Co., Ltd. (Beijing)
mood and rewarded each presentation enjoyed a performance using traditional China Trysun International Co., Ltd. was
with enthusiastic applause. Many also Chinese musical instruments and founded in 2000 in Chinas capital,
took notes on the key points of the conversation focusing on the latest Beijing. William Yu is currently the general
speeches. After the ceremony, the guests industry news. manager. As well as being involved in
were taken on a tour of the new center. This section, Opening
Opening of Shanghai TTechnical
echnical diesel distribution, application engineering
Center, has been contributed by Liu Xing
Center and related services, Trysun is also the
Zhou, Sales Group,
Group, Yanmar
Yanmar Engine (Shanghai) distributor for Yanmar compact diesel
Co., Ltd. engines in the Chinese market.
The company is located near
Beijings Sanyuan Bridge and has more
than 40 employees, including the staff at
its overhaul center. It also maintains a
marketing department, application
engineering department, after-sales
service department, training center, parts
distribution center and engine overhaul
center, etc.
Manager Yoshitaka Harumoto and staff of Technical Group, The ceremony was held in the training room of the
Compact Industrial Engine Department Technical Center. General Manager William Yu and Trysun vice-general managers
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Quality Assurance Department / Industrial Engine Marketing & Sales Department
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Quality Assurance Department
5
Industrial Engine Marketing & Sales Department
Regional Headquarters
America Europe Asia China Middle East
6
Industrial Engine Marketing & Sales Department
Z
expressed a positive opinion of these
Machinery Co., Ltd. is a specialized regular meetings as a means of building
manufacturer of materials handling a closer relationship.
equipment. There are currently 3 major Contributed by Yuzo
Yuzo Furukawa,
Furukawa, Manager,
Manager, Sales
manufacturers of forklifts in China and Group
Group OEM Sales Team,
Team, Compact Industrial
Hangcha boasts the top share in the Diesel Engine Department,
Depar tment, Yanmar
Yanmar Engine
industry. (Shanghai) Co., Ltd.
In January 2006, Hangcha adopted Hangcha R series 2.5 ton diesel forklift
Yanmars 4TNV94L horizontal water-
cooled diesel engine for its 3 ton forklifts
and is now also using Yanmars 4TNE92
Corporate Profile
Hangcha first appeared in 1956 as a
and 4TNE98 engines in its 2.5 to 3.5
manufacturer of machine tools and in
ton models. At present, as a new trial
1974 began to produce forklifts. In
activity, Yanmar has begun to promote
2000, it changed from a state-owned
sales of its engines for Hangchas 5 ton
to a private company. Hangcha is
forklifts. There is a specific tendency in
steadily increasing its exports year by
the forklift industry to continue use of
year, and at present, these exports
the same engine model even when the
account for 30% of sales.
forklift model is changed. As a result, it
In approximately May 2009, the
is possible for Yanmar to build a long- Image of new factory after completion
company plans to begin the operation
term relationship with customers such
of a new factory in Linan City, a suburban
as Hangcha.
area near Hangznou City, Zhejiang
Although Hangcha had high
Province, where its headquarters is
requirements concerning engine vibration
located. Beijing
and noise, through a combination of
consultation and technical support between Shanghai
Hangzhou
Yanmar and Hangchas development team,
as well as technical consultation with the
transmission manufacturer, it was finally
possible to complete a product that
satisfied the companys needs.
Even after beginning to supply the
engines, Yanmar has continued to hold
regular monthly meetings with Hangcha
Regional Headquarters
America Europe Asia China Middle East
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Industrial Engine Marketing & Sales Department
8
Quality Assurance Department
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New YDS homepage: the addition of tabbed windows and various other features has
significantly improved usability. https://yds-next.yanmar.co.jp It is now possible to order more than one spare
part at the same time.
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Quality Assurance Department / Industrial Engine Marketing & Sales Department
Special Thanks
We would like to thank: Thank you to the left people for their positive and encouraging
Joao Pedro Pires, Spare Parts Sales Manager, Socimavis, Lda, evaluations of YPS Press.
Portuguese distributor
Leiridiesel, Lda, Portuguese dealer What Is YPS Press?
Kendall Young, President/Creative Director, Pratt & Buehl, U.S. Target readership: House publication for Yanmar Power System Group
marketing agency distributed globally to all companies outside of Japan, including
Arjan Boslooper, Procurement Specialist, Yanmar Europe BV dealers, distributors and regional headquarters.
Arley Bedillion, Industrial Sales Manager, Mastry Engine Center, U.S. Publication style: Distributed as a print magazine and also available
distributor for download in PDF format from the Yanmar D Site.
Tomas Kramny, Mechanic and Sales Manager, Kramny-Stroje s.r.o., Publication frequency: 3 to 4 times a year.
Czech dealer
If you have any information, please let us know your e-mail address via e-mail, fax or the included reader reply sheet. We will send the submission procedure.
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