The Milkywave: Delicious Milkshakes

and Fries in a Cup

Business Plan
2017

By:
Bagtang, Ezra D.
Bayhon, Dasha Loyce B.
De Guzman, Aaron Jemiel G.
Ogue, Michael Bryant
Sarreal, Jericho James S.

Muralla Street
Intramuros, Manila, 1002
09175698599
milkywavemilkshakes@yahoo.com
 Table of Contents

1. Table of Contents 1

2. Executive Summary. 2

3. Business Description & Vision.... 3-4

4. Definition of the Market... 5

5. Description of Products and Services...6-7

6. Organization & Management... 8-9

7. Marketing and Sales Strategy... 10

 Executive Summary

Can you feel the heat and the hassle of always rushing? Dont worry, Milkywave
got you! Milkywave offers you fresh milkshakes of five different flavors with delicious
fries that complements it, all in just one cup for only 85 pesos.
The Milkywave: Delicious Milkshakes and Fries in a Cup is a food business by Bagtang,
Ezra D., Bayhon, Dasha Loyce B., De Guzman, Aaron Jemiel G., Ogue, Michael Bryant,
and Sarreal, Jericho James S. who are students of Mapua University Senior high school
Intramuros, Manila from Grade 12-STEM in the section G207, that is planned to serve a
good combination of milkshakes sweetness complementing with the flavor of fries with
each other in one cup for the people around the campus of Mapua University.
The products are served with a container purposely designed for a milkshake and with
fries above it in one cup. It offers milkshakes in different flavors that are deliciously cool
with fries that fills up, and cools ones body.
Milkywave maintains high quality but cost-friendly food products, and always serve and
satisfy the customers demands by providing them a friendly and honest service.
 Business Description & Vision

Mission and Vision

The Milkywave: milkshakes and fries in a cup is a business dedicated in

providing high quality, refreshing, and convenient food products, mainly milkshakes but
at the same time are cost-friendly for the satisfaction of all the customers. The
entrepreneurs intend to make the products stress-relievers and refreshing by providing
clean and tasty, fresh ingredients, and by always maintaining a good and friendly quality
services to the customers.

The company envision to provide and maintain unique, delicious taste of

milkshakes and fries with their different flavors, that will stay on every customers taste,
and can compete on the top of the market, both locally and internationally.

Goals and Objectives

To make the business successful, and be the worlds largest milkshake

and fries company,
To become well known as a good-quality and delicious milkshake and
fries producer,
To always serve and satisfy the customers needs by providing them
delicious and healthy products which are different from other shops,
To always serve and satisfy the customers demands by providing them
friendly, honest services, and high quality, cost-friendly food products.
History

The business started on the entrepreneurs likes and dislikes, and by the fact and
observation that lot of students, professors, and school-workers, especially in Mapua
University, Intramuros are always in the rush thus, giving them no time to buy and carry
large food, and with the countrys tropical weather, a lot of them are dehydrated and in
sweat going to their classes. So, with the demand of new quality and delicious food and
beverage products in the school but should be cost-friendly for the customers, the
entrepreneurs had decided to open a food business that are convenient for the
customer, and this is by offering delicious milkshakes designed with fries above it that
complements or blends to its different flavors together in one cup that is good to go for
the busy customers.

Key Company Principals

All of them have equal rights and ownership of company which makes all of them
the chief executive officers (CEO). They differ in tasks to be done in managing their
business.

Dasha Bayhon and Ezra Bagtang are the ones assigned in the preparation of
materials and cooking of products.
Michael Ogue is the one designated to manage the finances (expenses and
earnings).
Jericho Sarreal and Aaron De Guzman are the salesmen.
 Definition of the Market

The business industry is aligned with foods specifically to milkshakes and fries, in
which the entrepreneurs offer various flavors. The product is a good combination
because the milkshakes sweetness complements with the flavor of fries or with each
other. It will also be so much handy to bring rather than buying two (2) products at the
same time due to our product, which are served with a container purposely designed for
a milkshake and with fries above it in one cup that is good to go for the main target
customers, who are the individuals in or around the Mapua University, Intramuros
campus especially the students and the Mapuas faculty and staffs which are busy and
are always in a rush nowadays. Also, due the countrys hot weather, a cool beverage
like milkshakes with fries can fill up, and cool their body. The products are only limited
for milkshakes but the entrepreneurs are also planning to offer hotdog, kikiam, fishball
aside from fries.
 Description of Products and Services

The Milkywaves milkshakes have different flavors to offer. These are Cookies
and Cream, Choco banana, Hot fudge, Mocha, and Mango Graham that the customers
can choose upon their likes. It will be served in a cup with fries (crinkle cut fries). And
the milkshake will be unique in a way that the base is mainly the entrepreneurs own
made ice cream, A cool beverage like milkshakes with fries can fill up, and cool the
target customers body which is a good combination because the milkshakes
sweetness complements with the flavors of the fries.

The product and service is competitive in a way that we can combine 2 products
in one (1) by putting it in a container purposely designed for a milkshake and with fries
above it in one cup which makes it more efficient. The containers size will be medium
size for all, and with the price of 85.00 Pesos for all the said flavors, that will be cost-
efficient and will always maintain an equal amount of serving for all, made with good-
quality and fresh ingredients. In selling the milkshakes, the product will be putted in a
cooler with an ice and rock salts so that it will not melt easily upon selling to the market.

For the vanilla ice cream, the nestle cream was chilled for a few minutes and was
beaten with an electric mixer. After seeing the whipped cream, the condensed milk and
vanilla extract was added and was mixed with an electric mixer. After it was put in a
freezer until freezes, then blended with the appropriate flavors after, using a blender.
For the chocolate ice cream, half of the chocolate bar was used and was melted using a
double broiler method. The nestle cream was chilled for a few minutes and was beaten
with an electric mixer. After seeing the whipped cream, the melted chocolate and vanilla
extract was added and was mixed with an electric mixer.

The fries were bought in a pack, and is cooked and fried using palm oil.

The ingredients used/needed are Nestle cream, condensed, vanilla extract,

mango, crushed grahams, milk, chocolate bar, coffee, and banana. The Equipments
needed are blender, electric Mixer, tupper wares, a refrigerator, stove and a cooler with
ice and rock salt.
 Organization & Management

Milkywave is a partnership formed by five (5) individuals who operate the

business and distinguish themselves as co-owners of the business. This business
attains the general partnership from which concerns the individuals within Milkywave as
the owners and the operators of the business who also assumes the liability
responsibilities of the partners.

Organization Chart:

Cook:
Ezra Bagtang
and Dasha
Bayhon

Financial
Manager:
Michael Ogue
Vendor: Vendor:
Aaron De Jericho
Guzman Sarreal
Roles and Responsibilities of the Management:

Cook- the organization has two (2) cooks. They are the ones who will cook the
waffles that the vendors will sell. They hold the most important role. It will depend
on them whether it will be a big hit or not because quality talks louder than price.
Financial Manager- Financial manager is the one who will handle all the money
(expenses and budgeting), and the one who will estimate and identify if there are
profits and/or losses.
Vendor- there are two (2) vendors. Vendors are the ones responsible with selling
the food. They will be the ones to roam around and sales talk the customers.
 Marketing and Sales Strategy

The entrepreneurs offer the main target customers, which are the people from
Mapua University including the students, teachers, parents, faculty and staffs a new
quality and delicious cool milkshakes with fries that can fill up, and cool the customers
body. The product is a good combination because the milkshakes sweetness
complements with the flavors of the fries that is new to the school market, and it will also
be so much handy to bring rather than buying two (2) products at the same time due to
our product, which is served with a container purposely designed for a milkshake and
with fries above it in one cup, and It is also cost-friendly for the target customers,
especially the students. The entrepreneurs also aim to serve outside, both locally and
internationally in the future. The containers size will be medium size for all, and with the
price of 85.00 Pesos for all the said flavors, that is cost- efficient and will always
maintain an equal amount of serving for all, made with good- quality and fresh
ingredients. The ingredients like the vanilla ice cream were also especially made by the
entrepreneurs, to lessen the financial needs but still the quality and taste remains. In
selling the milkshakes, the product will be putted in a cooler with an ice and rock salts
so that it will not melt easily upon selling to the market. With the use of cooler, the
entrepreneurs will able to reach and sell the products anywhere in the campus.

With the use of social media, the entrepreneurs can post the product and
services to advertise the business that will surely catch the attentions of all customers
especially the younger ones. The entrepreneurs will also create a logo and put it in the
stall for customers to easily recognize the business. The entrepreneurs will also divide
the different tasks in the business so that it will be much organize, and the business will
run smoothly.