Is a behavior cannot be fully understand simply in terms of observable stimuli and reactions.
Tolmans Purposive Behaviorism AKA Sign Learning Theory
Tolmans believe that learning is a cognitive progress. Learning involves forming beliefs and obtaining knowledge about theenvironment and then revealing that knowledge through purposeful and gold- directed behavior.
Tolmans Key Concept
Learning is always purposive and gold directed.
Cognitive maps in rats- organisms will select the shortest or easiest path to achieve a goal. Latent learning is a kind of learning that remains or stays with the individual until needed. Learning that stays within the individual without reinforcement The concept of intervening variable variables that are not readily seen but serves as determinants of behavior. Reinforcement not essential for learning
Albert Banduras Social Learning Theory
In social learning theory focuses on the learning that occurs within a social context. It considers that people learn from one another, including such concepts as observable learning, imitation, and modeling.
General principles of social learning theory
1. People can learn by observing. 2. Learning occur without a change in behavior. 3. Cognition plays a role in learning. 4. Social learning theory can be considered a bridge or a transition between behaviorist learning theories and cognitive learning theories. How the environment reinforces and punishes modeling People are often reinforced for modeling the behavior of others. Bandura suggested that the environment also reinforces modeling. This is in several possible ways: 1. The observer is reinforced by the model. 2. The observer is reinforced by the third person. 3. The imitated behavior itself leads to reinforcing consequences. 4. Consequences of the models behavior affect the observers behavior.
Conditions necessary for effective modeling to occur
Bandura mentions four conditions that area necessary before an individual can successfully model the behavior of someone else: 1. Attention the person must first pay attention to the model. 2. Retention the observer must be able to remember the behavior that has been observed. One way of increasing this is using the technique of rehearsal. 3. Motor reproduction- the 3rd condition is the ability to replicate the behavior that the model has just demonstrated. 4. Motivation- the final necessary ingredient for modeling to occur is motivation.