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CASE STUDY
Harun KAYA
8/24/2011
Krispy Kreme Doughnut
strategies.
Vision
memories.
Mission
To touch and enhance lives through the joy that is Krispy Kreme.
Vision
Mission
Krispy Kreme Doughnut strives to provide the best doughnuts along with
consideration of
Objectives
The objectives of the organization should be to make people see the healthy
side of doughnuts and thus increase its sales and revenue through customer
attraction.
Strategies
needs to be employed and the customers need to start realizing that the
in accordance to that.
free doughnuts
in recreational places.
3) Identify the organizations external opportunities and threats.
CRITICAL
SUCCESS
Weght Ratng Score Ratng Score Ratng Score
FACTORS
Strengths
United States
Weaknesses
- Krispy Kreme does not spend much for marketing its products and on
- Krispy Kreme needs to introduce low calorie doughnuts and other food
items
Weaknesses
factory stores
Innovative development
Opportunities Threats
Development in brand name Competition with Starbucks and
Market diversification Dunkin Donuts
Getting into organic markets Risk of increasing sugar prices
Customer oriented marketing Increasing in demand of organic
and sales policy foods
Falling profitability
Strategic Position and Action Evaluation (SPACE) Matrix
FP
+6
-6 6
CP IP
-6
SP
Financial Industry
Position Position
1. Growth
ROI 2 Potential 3
2. Profit
Liquidity 3 Potential 5
3. Consumer
Working Capital 2 Trust 4
4. Investment
Cash Flow 3 Reliability 3
Earnings Per
Share 2 5. Productivity 4
12 2.2 19 4
Stability Competitive
Position Position
1. Economic
Changes -2 Market Share -1
2. Government
Control -2 Product Quality -1
Product Life
6. Competition -2 Cycle -2
Customer
4. Price Elasticity -5 Loyalty -1
Capacity
5. Entry Barriers -4 Utilization -1
y
axis -0.6 x axis 2.8
Rapid Market
Growth
Quadrant II Quadrant I
K.K.
Doughn
uts
Weak Strong
Completive Completive
Positi
Position on
Quadrant
III Quadrant IV
Slow Market
Growth
Grand Strategy Matrix
EXTERNAL
Strengths
INTERNAL
Strengths
Weaknesses
what results you can expect. Prepare forecasted ratios and projected
Strategy Implementation
KK Doughnuts has a major competitor which is Dunkin Donuts, they should try
strategies against to its competitors. The company should get rid of inefficient
job titles, and the administrators of the company should pay attention for
First of all, a new offer should be occurred for strategy review and evaluation.
should also focus on the plan and try to develop strategies with his/her team,
and than, respectively; the plan should be audited by Executive Vice President
and CEO.