Launching

a tech product

@matleroux
 "In the old world, you
devoted 30% of your
time to building a great
service and 70% of your
time to shouting about
it. In the new world,
that inverts."
Roadmap
Product pitch
Product / Market fit
Build & Scale
Product pitch
Product / Market fit Measure
Build & Scale
Product Pitch
Target
User typical profile / 1st segment?

Pain
What does he suer from ?

Solution
Whats my value proposition ?
Numooh
calendr.io
Deezer
Product / Market fit
A
cquisition
Activation
Revenue
Retention
Referral
Landing page

Clear proposition value

Clean design
Call-to-Action
CRM first milestone
Landing page tools
 No rules
Coupons / partnerships
Newsletters
Follow & ping prospects
Whatever it takes
 Paid ads

Upload emails on FB-ads

Create look-alike audiences
A
cquisition
Activation
Revenue
Retention
Referral
Set metrics
-
Likes, followers
Emails
Pre-orders

+
Vanity metrics

Overall likes
vs.
Likes / week
Emails
Trac
Bounce rate
Utm-ize every URL
A
cquisition
Activation
Revenue
Retention
Referral
 Right metrics
Retention

How many of your users are still

here after 1 week?

After one month?
After three months?
Use or
to measure it
Flurry
 Retention at 90 days,

31% 33% 48% 77% 98%

Flurry
A
cquisition
Activation
Revenue
Retention
Referal
 Right metrics

App
NPS Retention
Ratings
 Right metrics

NPS = Net Promoter Score

Right metrics
detractors
promoter
passives

0 1 2 3 4 5 6 7 8 9 10
 Right metrics

NPS = (% of Promoters) - (% of Detractors)

Right metrics
Right metrics
App Ratings
Right metrics
Prototyping
 MVP

Must
Validates
(customer)
hyPothesis
 MVP

is not
a demo of your ability to
build the best product/UX
not yet
Famous MVP
Front-end languages
CSS frameworks
Github Pages
External services
Web-forms
Newsletter
Measure
 World of APIs
In computer programming, an application programming
interface (API) is a set of routines, protocols, and tools for
building software applications. An API expresses a software
component in terms of its operations, inputs, outputs, and
underlying types. An API defines functionalities that are
independent of their respective implementations, which
allows definitions and implementations to vary without
compromising each other. A good API makes it easier to
develop a program by providing all the building blocks. A
programmer then puts the blocks together.
wikipedia

humm
Web-101
Web-101
Web-101
Web-101
Human interface

Readable content
HTML / CSS
 Programming interface

{"richestPeople":[
{"firstName":"Bill", lastName":"Gates", value":"81"},
{"firstName":"Carlos", lastName":"Slim", value:"79"},
{"firstName":"Warren", lastName":"Buffet", "value":"72"}
]}

Structured data
API
Http
Http
They know youre not devs
(yet)
Look for embed button!
Support tools
APIs connector
APIs connector
APIs connector
Scale
Go Fullstack
Go Fullstack
 2 options

Find a CTO
Build it yourself
 Collaborate
Product pitch will help you
write user stories to define
your MVP
 Collaborate
I want to build a social app with geolocation so that
anyone, at any moment, can organize real-time
dinners and then receive analytics on expenses.. I
see this as a connected shopping list for friends.. or
more like a blablablabla
Some web-entrepreneur in the wrong direction

Developers don't understand blablabla.

Developers do understand user stories.
to assess complexity & time cost.
 Collaborate
As a visitor, I can create an account
As a user, I can create groups
As a user, I can add existing friends on a group
As a user, I can invite new friends on a group
As a organizer, I can create dinners on a group
As an invitee, I can comment on a dinner
As an invitee, I can accept/decline a dinner
As an invitee, I can tell what I bring to a dinner
As an invitee, I can tell how much I paid for that
etc..
 Go further

www.lewagon.com/SP
Thank you!