Project Report

On
Identification Factor Affecting towards Shwapno Super
Shop Consumer in Bangladesh

Submitted To:

Jesmin Akter
Assistant Professor
Faculty of Business
ASA University Bangladesh

Submitted By:

A.K.Niaz Talukder
ID:12-3-12-0011
Program: BBA
Batch: 17th
Major in Marketing
Faculty of Business
ASA University Bangladesh

Date of Submission: 10th August, 2016

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 Letter of Transmittal
Date: 10-08-2016

Jesmin Akter
Assistant Professor
Faculty of Business
ASA University Bangladesh

Subject: Submission of project report on Identification Factor Affecting towards

Shwapno Super Shop Consumer in Bangladesh

Dear Sir,

This is my pleasure to submit the report on Identification Factor Affecting towards

Shwapno Super Shop Consumer in Bangladesh

Which was assigned to fulfill the requirement of BBA program It has facilitate for me to
acquire knowledge and expertise in request of the Factor Affecting towards Shwapno Super
Shop Consumer in Bangladesh

I have connected my best efforts to achieve the objective mission of project and hope that I
endeavor shall always purpose. However, I shall always be ready to provide any further
clarification that you may require.

Thanking you,

-------------------------
A.K. Niaz Talukder
ID:12-3-12-0011
Program: BBA
Batch: 17th
Major in Marketing
Faculty of Business
ASA University Bangladesh

ii
 Declaration

I am A.K. Niaz Talukder, student of BBA program under Faculty of Business, major in
Marketing of ASA University Bangladesh do here by declare that the project work on
Identification Factor Affecting towards Shwapno Super Shop Consumer in
Bangladesh has not been submitted by any one for any degree, diploma, title, or
recognition.

So, I hereby declare that the submitted project paper is true to the best of my knowledge.

Your sincerely,

------------------------

A.K. Niaz Talukder

ID:12-3-12-0011
Program: BBA
Batch: 17th
Major in Marketing
Faculty of Business
ASA University Bangladesh

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 ASA UNIVERSITY BANGLADESH

Certificate from guide

This is to certify that A.K. Niaz Talukder, ID:12-3-12-0011, student of ASA University of
Bangladesh of BBA program, major in Marketing has completed the project work on
Identification Factor Affecting towards Shwapno Super Shop Consumer in
Bangladesh successfully under my supervision.

I have gone through the final draft of the thesis and approved it for submission.

I wish him every success in life.

Supervisor

-------------------------------------
Jesmin Akter
Assistant Professor
Faculty of Business
ASA University Bangladesh

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 Table of contents

Sl. No. TITLE PAGE

NO.
Title Page

Letter of Transmittal ii

Declaration iii

Certificate from guide iv

Table of Contents v-vi

Acknowledgements vii

Abstract viii

CHAPTER-1 INTRODUCTION 1-4

1.1 Introduction 2

1.2 Rational of the study 2

1.3 Objective of the study 3

1.3.1 General objective 3

1.3.2 Specific Objectives 3

1.4 Scope of the Study 3

1.5 Conceptual Frame work 3

1.6 Limitations of the study 4

CHAPTER-2 LITERATURE REVIEW 5-442

2.1 Literature Review 6-8

2.2 Organizational Overview 9-42

v
CHAPTER: 3 METHODOLOGY OF THE STUDY 42-44

3.0 Methodology of the Study

3.1 Study Design

3.1.2 Study Place

3.1.3 Study Period

3.1.4 Study Population

3.1.5 Sample Size:

3.1.6 Sampling Technique

3.2 Data Collection Technique

3.2.1 Data processing Analysis

3.2.3 Writing the Research Report

CHAPTER: 4 FINDINGS OF THE STUDY 46-60

4.1 Findings of the Study 60

CHAPTER-5 DISCUSSION 61-62

5.0 Discussion 61-62

CHAPTER-6 CONCLUSION & 63-65

RECOMMENDATION

6.1 Conclusion 63-65

6.2 Recommendation 65

References 66

Annexure

Questionnaire 67-69

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 Acknowledgement

First of all, I would like to express my gratitude to Universal and almighty Allah, Who enables me to
accomplish the Project Report successfully with in a dedicated time farm.

I have the immense pleasure and satisfaction to write a few words on the eve of submitting the report
on Project Report that I have been assigned by my supervision Jesmin Akter, Assistant
Professor, Faculty of Business, ASA University

Report is not the work of only its author. I could not possibly think all of those marvelous
people who have contributed a lot of personals to prepare this project program period. They
are very special one that it's really tough to ignore their contribution.

vii
 Abstract

Project program is an important part of BBA program. Along with the theoretical knowledge,
practical knowledge is much crucial for BBA students. Keeping this in mind, the thesis program
is organized by the department in some particular organization to give the students exposure to
the real world business. I was assigned to Identification Factor Affecting towards Shwapno
Super Shop Consumer in Bangladesh

My project report is on Identification Factor Affecting towards Shwapno Super Shop

Consumer in Bangladesh. This report is designed in six major chapters. Initially the opening
words about the report were described in the first segment titled Introduction. The next segment
Overview of Shwapno contains the history of Shwapno Super Shop, and Organizational
structure. Next two chapters are on my intern experience and the project part. In chapter four I
have briefly described the findings and analysis of my survey. At the end I have given conclusion
and recommendation.

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