Stephen

Macklin

resume & portfolio

491 Szost Drive

Fairfield, CT 06824

h 203 334 2571

c 203 209 5516
smacklin@optonline.net

www.stephenmacklin.com
Stephen R. Macklin
SUMMARY
Creative thinker and writer who has consistently produced
effective and timely design as a team leader and as a team
member. Diverse agency and corporate experience on
major international brands including food and beverage,
apparel, office products, personal care and automotive.

AREAS OF EXPERIENCE
Advertising
Trade Print
Consumer Print
Web site Design
Banner Ads
In-Store POS
Packaging
Catalogs
Sales Video
Sales Kits
Sell Sheets
Trade Shows

SOFTWARE EXPERTISE
Adobe CS3
Illustrator
Photoshop
Flash
Acrobat
Dreamweaver
InDesign
MAC OS X
HTML/CSS
Final Cut

smacklin@optonline.net
Stephen R. Macklin
N&W Design

Fairfield, CT
July 2009 – Present

President, Creative Director

Freelance art direction and project work including print,

copy Writing, web site design, Flash animation and video
production.
CLIENTS:
• General Electric Company, Fairfield, CT
• One Web Source, Ridgefield, CT
• Sweet Teez Candy Shoppe, Larchmont, NY
• The Atkins Group, Warrenton, VA
• Desai Communications, Stamford, CT
• Anecdote, Madison, CT
• Sellars Nonwovens, Milwaukee, WI

For the opening of Sweet Teez candy shop in Larchmont,

NY I built this web site using Dreamweaver and Flash.
The creative was based on an existing identity and
in-store graphics.

Videos and more samples

are available online at
smacklin@optonline.net www.stephenmacklin.com
Stephen R. Macklin
BIC USA Inc.
INC

Shelton,CT
Shelton, CT
Feb. 1999
1999- 2009 – July 2009

Brand
GlobalGraphics Leader,
manufacturer Promotions
of writing instruments, lighters
and shavers
• Delivered the brand message to trade and consumer
Brandaudiences
Graphicsfor a global
Leader, manufacturer of writing
Promotions
instruments, lighters and shavers.
• Successfully
Delivering the BICgrew themessage
brand brand and expanded
to both the role
trade and con-
of Brand Graphics Leader.
sumer audiences, successfully grew the brand while also
• Delegated
significantly work tothe
expanding design
rolesupport
of Brand staff, in-house
Graphics Leader.
photography,
Managed print procurement
over 300 projects and outside
annually resulting in agencies
as needed.
a significant reduction in outside agency expenses.
• Managed over 300 internal projects annually
resulting
Successful in a include:
projects significant reduction in outside agency
expenses.
• Created award
• Created winning
Award tradenational
Wining advertising.
trade print
• Produced videoscampaigns
advertising for national
forsales meetings and
lighters.
customer sales presentations.
• Designed
• Designand
andoversaw
launch production of catalogs.
corporate intranet site in
2003. Redesigned and relaunched in 2008.

• Designed the interface for BIC Corner, an online

database of product images and selling material.

• Created product introduction videos for the na-

tional sales meeting and customer sales presenta-
tions.

• Designed and oversaw production of catalogs for

stationery, lighter and shaver business units as
well as Sheaffer writing instruments.

smacklin@optonline.net
Stephen R. Macklin
In 2009 BIC introduced the
Triumph Roller as a new entry
in the premium roller category.
This video was created for sales
presentations. I wrote, produced
and edited this video using Final
Cut Express. (Video vailable at
www.stephenmacklin.com)

“Instant Messaging” was targeted

at a teen girl audience to increase
awareness for BIC Velocity ball
pens and mechanical pencils. I
created the concept for the ad
as well as copy-writing, model
selection, directing photography,
retouching and mechanical
production. The ad appeared in
Cosmo Girl, Teen People, Elle Girl,
17, J14 and Twist.

Videos and more samples

are available online at
smacklin@optonline.net www.stephenmacklin.com
Stephen R. Macklin
The School, Home and Office Products Association
SHOPA Show was BIC’s largest yearly trade show
effort. I worked closely with the exhibit company to
create a space that was geared toward working sessions
between the sales teams and buyers attending the show.
I was also responsible for the graphic presentation of
the booth and on-site direction of the final decoration.

Videos and more samples

are available online at
smacklin@optonline.net www.stephenmacklin.com
Stephen R. Macklin
Market Growth Resources

Wilton, CT
April 1998 – Nov. 1998

Senior Art Director

• Lead four-person staff assigned to develop marketing

and promotional materials for Tropicana Juices, First
Brands, Bass Ale and Progresso Soups.
• Attended client meetings, developed creative briefs
and presented creative concepts
• Created new business presentations.

For Bass Ale I designed a series of free on-premise post

cards focusing on true anecdotes from the brand’s long and
storied history.

Videos and more samples

are available online at
smacklin@optonline.net www.stephenmacklin.com
Stephen R. Macklin
Ryan Partnership

Westport, CT
Feb.1994 – April 1998

Art Director

• Designed marketing and promotional materials for

assigned clients including Pepsico, Heineken USA,
Timberland, Nabicso, BF Goodrich and Norelco.
• Developed and delivered concept and new business
presentations.
• Lead a team assigned to develop a presentation to
Lucas Film on behalf of Pepsico. The presentation
developed under a very tight schedule resulted in a
contract between Lucas Film and Pepsico as well as
new business for the agency.
• Designed point-of-sale for James Bond Tomorrow
Never Dies that set a Heineken USA record for
promotional sell through.
• Created successful Super Bowl promotion for
Nabisco Ritz Crackers featuring John Madden.

smacklin@optonline.net
Stephen R. Macklin
Created for Pepsico’s initial presentation to Lucas Film
for the re-release of the original Star Wars movies, two
end-aisle stacks of Star Wars themed packaging and an
aisle spanner display were assembled in the conference
room at Skywalker Ranch.

The Standee for Heineken USA’s promotional

tie-in to the James Bond Film Tomorrow Never
Dies. The small green gift bag was a pocket that
contained a series of postcards with images from
the movie and an opportunity to purchase special
Heineken spy gadgets.

Videos and more samples

are available online at
smacklin@optonline.net www.stephenmacklin.com
Stephen R. Macklin
Corporate Design Systems

Stamford, CT
June 1993 – Feb.1994

Manager, Electronic Graphics

• Produced camera-ready art and mechanicals,

slides and transparencies for corporate
communications and training.

Yarmouth Printing & Graphics

Yarmouth, ME
Jan. 1989 – May 1993

Manager, Printing & Graphics

• Directed all computer activities including staff

training, purchasing and installing software and
hardware.
• Managed pricing, scheduling and production
coordination among pre-press,
printing, and bindery.
• Supervised customer service and design staff and
produced camera-ready art.

EDUCATION

BA, Journalism
University of Maine, Orono, ME (1985)

smacklin@optonline.net