Section 1

EXECUTIVE SUMMARY

Clothes or attire is fiber and textile material worn on the body which will
be depended on the individuals body type, social and geographic
considerations. One of the primary needs of an individual is clothing. That is
why our business team decided to build up a dress shop, to provide the
community the primary things they needed. This business will produce quality
and newly-designed clothes to meet the customers expectation.

The Art n Boutique was owned by Hannaniah Pabico, Ma. Fe Oliveros,

Nheszete Ramos and Rosemarie Almonte. The target market will be the
municipality of Cavinti. The customers, more specifically, who needs dress for
a specific event like; parties, competitions, ceremonies, for uniforms and such.
The costing of the products and services will be based on its quantity, designs
and raw materials yet, rest assured that its still not as expensive as the
customers high-value expectation.

This shop will be operated in the physical world and in the internet. The
operation of the business will be at Barangay Duhat Cavinti, Laguna. In
advertising our products, we will display some of the sample collections in
front of our store so that the community will see our own designs. The internet,
on the other hand, will also be the major source of our marketing sales
through posting pictures and detailed information about our collections to
have access in the world for a wide range of customers.

Our boutique shop, moreover, is distinctive among others because of

the good quality, affordable price and we respect customers decisions and
requests. We value the right measurement of our customers in exchange of
the right value of payment as much as how we value our passion in
dressmaking. Art n Boutique will provide fine-textured raw materials that will
be used in creating a dress. We can also provide unique designs made by our
own hands and skills and can also produce in fashioned clothes that our
clients will surely love. We will conduct seminar-workshops for the people in
the said community so that people may learn how to sew and customized

1
own clothes design through this program. This may also be the way to get a
chance to be a member of our business organization. It will benefit the said
business, for publicity, but its main purpose is to help the community itself.

The allotted budget for the boutique will be 800 000 pesos which will be
used in renting the shops place, sewing machines and accessories, drafting
tools, measuring tools, ironing and packaging tools, display tools, raw
materials and other equipment needed. The possible employees, aside from
its original owners, that the business needs are; sewers, patterns and drafting
maker, cashier, saleslady and sales marketing, maintenance and such.

We will also monitor the cash flow to ensure that the income is always
higher than the expenses and the boutique can still pay all its liabilities. We
also ensure that we have high quality machineries and equipment that will
produce high quality products.

2
 Section 2
PERSONAL DETAILS

THE PROPONENTS

Hannaniah Pabico
She was born on December 29, 1999. Her
parents are Jonnel Pabico who is a college
instructor and Mercedita Pabico who is a high
school teacher. She studied dressmaking in
junior high school and currently taking up the
course Accountancy, Business and
Management at Cavinti Integrated National
High School. Someday, she wanted to be a Certified Public Accountant-
lawyer.
Nheszete Ramos
She was born on November 14, 1999. Her
parents are Danilo Ramos who is a police
officer and Helen Ramos who is a weaver in
Sambalilo Production. She studied
dressmaking in junior high school and currently
taking up the course Accountancy,
Integrated National High School. Someday,
she wanted to be a successful businesswoman.
Ma. Fe Oliveros
She was born on July 30, 2000. Her parents are
Bejamin Oliveros and Glenda Oliveros who is a
housewife. She studied dressmaking in junior
high school and currently taking up the course
Accountancy, Business and Management at
Cavinti Integrated National High School.
Someday, she wanted to be a famous
businesswoman.

3
 Rosemarie Almonte
She was born on March 7, 2000. Her parents are
Danilo Almonte who is a farmer and Emily
Almonte who is a housewife. She is currently
taking up the course Accountancy, Business
and Management at Cavinti Integrated
National High School. Someday, she wanted to
be a Certified Public Accountant.

THE ADVISER

Mr. Dominador Jr. Portana

He is one of the first batch of senior high school

teacher in Cavinti Integrated National High
School specialized in Accountancy, Business
and Management Track. He is business-related
subject teacher and the owner of Yolzkie
Eatery at Sta. Cruz and few Piso-net shops in
several towns in Laguna.

4
 Section 3
BUSINESS PLAN PROPER

Art n Boutique shop was designed not only for profitability but also for
our customers, to provide them what they need in terms of clothing. We
dream that this business will be popular not only in the said town but also in
other places. This business will also help Cavinti in promoting the art of
Cavintinians when it comes to making dresses and clothing.
The most significant risk of the business is that, it is difficult to determine
the demand of the products in a specific period of time. The business
opportunities, however, have lots of prospects. This shop will be found at one
of the main road of Cavinti where in transportations from different towns were
passing by on the said location. The finish product might return a high profit
depending on the whole processes of the employees.

Overview to the Business

Art n Boutique, the house of dress and tailoring shop where you can
enjoy quality, attainable and less expensive clothes that make customers
interested in its broad variety of clothes and dresses.

Name of the Business

Art n Boutique literally mean as the fashion (art) in a dress shop

(boutique) that offers quality-designed clothes and dresses.

It has a trademark line Sinukat, Ginuhit, Ginupit. Naging Damit, which

was based on the summarized steps of making clothes and following the
pattern of the famous Filipino line, Nagmahal, Nasaktan, Nagmove-on.

Vision

We will establish a shop whose dresses and its brand will be popular in the
country, not only in the chosen town.

5
Our shop will bring the finest quality and high branded clothes that will make
the customers, themselves, will advertise our products in different parts of the
country.

Mission

To provide unique, quality and cost effective use of dresses that will
satisfy and exceed the expectation of the customers.

Our shop will produce products that our clients would enjoy the benefits of
trusting their fashioned clothes onto us.

Objectives

The main objective of the business is:

To develop a business that provides cost effective dresses.

To exceed customer expectation through its business service.

To generate sales through top-notch exclusive services and maintain it

profitability through close attention to the business income and
expense.

To help the community by giving seminars, workshops and even jobs to

the people around the business.

Values and Preferences

We value unity of our team as one, willingness to create quality products

that will satisfy customers tastes, and the creativity, art and the contribution
of our team to the business.

Business Offering and Justification

The concept of Art n Boutique shop is a service type of business that

produces dresses which is one of the primary needs of an individual.
According to Maslows Hierarchy of Needs, one of our physical needs is
clothing, that is why we proposed to create a dress shop, to provide the

6
community the best dresses that is less expensive yet quality and high-
branded clothes.

Sample Design

Technology and Equipment

The business has eight different kinds of sewing machines; for

embroidery, for buttonholes, high speed sewing machines, over-edging
machines and double-needled machines. We will also provide cash
machines and computers to monitor the cash flow and reports.

7
Organization or Management Structure

HANNANIAH PABICO
Executive Manager

ROSEMARIE ALMONTE
Sales and Financial Manager NHESZETE RAMOS
Production Control Manager
Sales Personnel Accountant
Sewer Drafter

Cashier Inventory
Sewer Drafter

MA. FE OLIVEROS Sewer

Packaging
Product Promotion Control Personnel
Sewer

Public Relation
Fashion Designer Head
Creative Services

Fashion Designer
Operational Manager
Fashion Designer

Maintenance

Maintenance

POSITIONS DUTIES AND RESPONSIBILITIES

1. Executive Manager Shes responsible for monitoring all
the processes and organizing the
business and make sure that the
business is functioning well. Govern
other employees and apply bylaws
inside the business.

8
2. Sales and Financial Manager Responsible for monitoring the in and
out of money of the business and
other financial matters. Also, she
monitored the sales and profitability
of the business.
3. Production Control Manager Responsible for controlling the whole
production processes of the business
product and ensures that the shop
produces high standard brands.
4. Product Promotion Control Responsible for promoting the
product of the business, and the one
who is responsible for different
marketing strategies and researches
that will benefit its own shop.
5. Fashion Designer Head/ Fashion Responsible for designing clothes that
Designers will be used in making the product of
the business. Theyll be the first step in
producing the boutiques clothes.
Also, theyll be the one who will do
the finishing touches (like putting
beads and other designs) on the
clothes.
6. Accountant/ Cashier Responsible for keeping the money of
the business and make financial
reports about it to be submitted on
the financial manager.
7. Inventory Responsible for monitoring the stocks/
raw materials and supplies of the
business. She/he contacts the
distributors and suppliers in their
business.
8. Sales Personnel Responsible for entertaining the

9
 customers of the business, guide and
ask them the product/s they needed
or wanted.
9. Sewers Responsible for sewing the clothes,
that is the product of the business
and maintains its durability and
fineness.
10. Drafters Responsible for measuring the body
size needed of the customers and
produce drafts as a pattern to be
used in forming the fabric into
unfinished clothes.
11. Packaging Personnel Responsible for packaging the
finished product and maintain it in a
safe place/ stock room.
12. Public Relations Responsible for promoting the
product, and develop programs that
may market their business. Contact
persons for press conference,
seminars, and other advertisement
process.
13. Creative Services Responsible for creating web page
designs to be used in promoting the
business. Also, monitor the promotion
of their products through the use of
internet and social media sites.
14. Operational Manager/ Responsible for the cleanliness of the
Maintenance whole business facilities. Fix broken
things in the business especially the
machines needed in producing
clothes.
Table 1: Contribution to the Business

10
 Section 4

MARKETING PLAN

The information below includes the characteristics of the product and

the business services, its target customers and marketing strategies.

Product
The product that the business will mainly produce are different kinds of
clothing like uniforms, dresses, blouses, skirts, gowns, pants and such that
might be based on the customers request or business-owned designs.

11
12
Projected Output

13
 Projected Sketches Designs
Price
The price of our products will be based on the raw materials quality
and price, and its quantity. Yet, rest assured that it is still as cost effective as
what it was really is and that both of the two parties will be benefited equally.
Types of Clothes Manufactures Rented Clothes
Cocktail Dress/
Php 1,000-6,320 Php 500-3000
Gown
Long Gown 2,500-10,500 900-8000 Price Range
Wedding Gown 3,000-14,800 1500-12000 depends on the
Skirts & Shorts 100-1,800 --- detailed-designs
Dress 300- 4,200 --- and material
Blouses 150- 1,800 --- used
Costumes 450- 4,200 150-2000
Uniforms (terno) 500-3,160 ---
Table 2: Price of the Products
Place
The location of our business will be found at Barangay Duhat Cavinti
Laguna since many travelers passed by in that location. Facilities of our place
are wide enough for the sewing processes and to avail customers.

14
 Duhat Road via Google Map

Duhat Road via Satellite

Promotion
Art n Boutique shop might use these following methods to promote our
products and services:

a. Words of Mouth- we will present our products to our families, friends,

comrades and after that, theyll share it to their other friends and promote
our products through normal conversation/ telling stories.

b. Printed Texts- posters, flyers, sign posts and many others can be used as
advertising ads to promote the business products.

15
 For more info please contact:
+639302482432
Or e-mail us at: ART N BOUTIQUE
artnboutique@gmail.com Sinukat, Ginuhit, Ginupit. Naging Damit.

Naging Damit.

Sample Flyers and Posters

c. Contact Information- through the use of telephones, cellphones and e-

mails, we can have a connection to our clients and customers can also
use this to ask us for the things they wanted to know.

16
 d. Public Display of Products- We will put some of our collections in the
front window of our shop so that people who might passed by in our place
will see the dress that designed by our team.

e. Fashion Shows- through this, dresses and clothes will be publicly seen. It
can be done in the business events or the shop may sponsored others
events (e.g. school event, pageants, other competitions) that the
products may be seen by many people.

f. Internet- one of the best method to advertise our products is promoting

through posting it on social media sites (facebook, twitter, instagram) or
making blogs and websites about our shop so that the world will see our
very own designs.

For more updates visit us on our own page:

www.artnboutique.com
or like our facebook page:
www.facebook.com/Art/N/Boutique
and follow us on are twitter and Instagram account:
@ArtNBoutique

People
The products will only be possible made by the executive manager,
sales and financial manager, production control manager, product
promotion controller, operational manager, fashion designer head and 2 F.D,
Accountant and cashier, inventory, sales personnel, 4 sewers, 2 drafters,
packaging personnel, 2 maintenance, public relations and creative service.
The dresses and clothing, however, that the Art N Boutique shop
produces are more specifically for:
a. Cavintinians- People who lives in Cavinti, where the business will be
built, that needs attention for clothing purposes.
b. Cavinti Integrated NHS- Uniforms and contests costumes that the
students and teachers need in school are one of our prospect clients.
c. Fashionista- People who love in or unique fashion clothes might be
one of our prospect main customers.

17
 d. Engaged couples- our boutique offers different designs of wedding
gowns and tuxedos that can be used by people wholl get married.
We can also make their dresses/suit in line with the customers requests
and preferences.
e. Professionals- teachers, municipal officers, office workers and other
professional workers who need uniforms can requests in our shop to
make the necessary designed clothes they will use.
Process

Input Process Output

Fabrics -Gathering all the Raw Dress
Threads Materials Needed Shorts
Beads -Drafting and Pattern Skirts
Designing Materials Making Blouses
Other Needed Materials -Sewing Processes Uniforms
-Finishing Touches Gowns
-Packaging Process

Table 3: Production Plan

The Production Paradigm

Designs and draft of the dress will be drawn. The customers may
request or ask the designer to design their dress needed, after that, well
decide of what fabrics shall be used. It will be drafted and sew in the sewing
area and will put the finishing touches. The product will be identified as
blouses, skirts, dress, school uniforms and such.

Competition
One of the biggest competitor of our fashion clothing is Casa De
Moda: Home of Fashion owned by Mr. Gimjude M. Oliveros located at Brgy.
Poblacion Cavinti, Laguna.

18
 Casa De Moda

It produces and offers different kinds of dresses especially gowns in

different occasions like debut, parties, pageants, awarding and many others.
It is open from Monday to Sunday, working hours. Casa De Moda is one of the
biggest and popular Dress/Gown shop in the said town.

19
 Section 5
SUSTAINABILITY

This section will show the financial management, projected revenue

and expenses, income statement and the cash flow of the business.
Capitalization
The initial capital of Art N Boutique shop is Php 800 000.00. The four (4)
members of the shop shares 35-25-20-20 percent.
Hannaniah Pabico P 280,000
Rosemarie Almonte 200,000
Nheszete Ramos 160,000
Ma. Fe Oliveros 160,000__
TOTAL P 800,000

Operational Expenditures
Initial Investment
One-time Expenses (Tools and Equipment) Php 243,000
Projected Monthly Expenses 421,500
TOTAL Php 664,500

Initial Capital Php 800,000

Less: Operational Expenditures 664,500
OPERATIONAL FUND/COH Php 135,500

One-time Expense
This will show the tools and equipment that are needed in the business.
Their useful life will be more or less 10 years.
Tools and Equipment Amount (Php)
1 Embroidery Machine Php 18,500
3 Sewing Machines 60,000
1 Buttonhole and Button Attachment
15,000
Machine
2 Double-Needled Machines 40,500

20
 1 Counter Machine 10,000
2 Computers 30,000
Furniture and Fixtures 50,000
Other Tools (Drafting, sewing,
19,000
packaging etc.)
TOTAL Php 243,000
Table 4: One-Time Expense Equipment

Monthly Expense
This will show our projected monthly expense of our operation based
on our product. It covers the projected fixed costs and variable cost
expenses.
Costs 1st Month (January)
Fixed Cost
Rent With water and electricity Php 20,000
Salaries 1 Operational Manager x P 10,000 200,500
1 F.D Head x 20,000
1 Sales Personnel x 7,500
1 Accountant x 20,000
1 inventory x 16,000
2 fashion designers x 8,500
1 cashier x 7,500
2 maintenance x 7,500
1 public relations x 15,000
1 creative service x 15,000
4 sewers x 8,500
2 drafters x 8,000

21
 1 packaging personnel x 7,500
(a) Total Fixed 220,500
Cost
Variable Cost
Fabrics Different colors, designs and
135,000
textures
Threads Different colors 20,500
Dress Designs 25,000
Machines
5,000
Equipment
Communication
2,000
Bills
Other Tools Needles, bobby pins, tailors chalk
3,500
etc
Advertisement
5,000
Expenses
Miscellaneous 5,000
(b) Total Variable
Cost 201,000
(a+b) Total
Php 421,500
Monthly Cost
Table 5: Monthly Expense
Projected Cost Revenue
Table 6 will show the expected cost and revenue (daily, monthly and
yearly). It will also show the volume of products to be sold.
Monthly Monthly Yearly Projected
Types of
Costing Projected Revenue Revenue
Products
Volume (PMRxSP) (MRx12)
Cocktail Dress/ C-5,268.75
Gown M-1,053.75
10 Php 63,220 Php 758,640
SP- 6,320
(maximum)

22
Long Gown C-8,781.25
M-1,756.25
6 63,000 756,000
SP- 10,500
(maximum)
Wedding C-
Gown 13,171.88
M-2,634.38 4 59,200 710,400
SP- 14,800
(maximum)
Skirts & Shorts C-1,505.38
M-301.07
35 63,000 756,000
SP- 1,800
(maximum)
Dress C-3,512.50
M-702.50 15
63,000 756,000
SP- 4,200
(maximum)
Blouses C-1,505.38
M-301.07
35 63,000 756,000
SP- 1,800
(maximum)
Costume C-3,512.50
M-702.50 15
63,000 756,000
SP- 4,200
(maximum)
Uniforms (terno) C-2,634.38
M-526.88 20
63,200 758,400
SP- 3,160
(maximum)
TOTAL Php 500,620 Php 6,007,440
Table 6: Projected Cost Revenue

23
Legend:
C- Cost M- Mark-up (20%) SP- Selling Price
Table 7 will show the monthly net profit of the business over a year. It
will provide the data if the revenue is still greater than the cost and if the
business can still be as profitable as it was.
January (Sample 2018 (Sample Year)
Month)

Revenue/ Income Php 500,620 Php 6,007,440

Cost/Expenses 421,500 5,058,000

Projected Net Profit Php 79,120 Php 949,440

Table 7: Projected Monthly and Yearly Cost Revenue

Projected Income Statement (Yearly)
This table will show the projected net income of the business from year
one up to year 5 to know if the profit and income of the business is still
good/stable and if the sales of the shop increases.

Art N Boutique
Income Statement
1st Year 2nd Year 3rd Year 4th year 5th Year
Revenue Php Php Php Php Php
6,007,440 6,540,000 7,000,500 6,888,700 7,125,000
Less:
5,058,000 5,670,000 6,102,000 5,991,000 6,190,000
Cost/Expense
Projected Net Php Php Php Php Php
Income: 949,440 870,000 898,500 897,700 935,000
Table 8: Income Statement

Projected Income for the year is expected to rise by at least 2%.

24
 Section 6
SOCIAL IMPACT

This part will answer the given questions to know the impact of our
shop, Art N Boutique, to the society.

Assumptions:
The productivity and sales in the month of March, May, September
and December will increase in 45%.
School uniforms have more number of orders (increased 66%) than
normal blouses and skirts.
Gowns and cocktails peak season is February-May.
The shops dress-designed is more profitable (39%) than customers
designed.
1. What is the desired outcome of your business as stated in your vision
statement?
Our Vision states that We will establish a shop whose dresses and its brand will
be popular in the country, not only in the chosen town., which desiderate to
reach a broad range of market or customers. We want to display our high
branded products all over the country and be one of those aspiring business
that is rising in todays generation. Also, we want our business to have a long
term run, just like every business persons want, to serve our customers for a
long run and contribute meaningfully in our society.
2. What are the business activities and its corresponding social impact?
Write it in the appropriate column?
Business Activity Social Impact
1. Holiday Offers Customers will buy a product that is/are
appropriate in holidays or seasons that is coming.
They will feel the spirit of that specific season if the
clothes is somehow designed-inspire in it.
2. Discount Offers Customers will be attracted to buy our products in
lower prices, especially if youre a certified regular
customer or theyll buy products in sale-prices.

25
 3. Events We will sponsored dresses/clothes for a specific
Participation event, like in schools or pageants, without any
payment in exchange of advertising our shop to
the people who will watch the said event. Publicity,
in short, is part of our advertising strategy.
4. Customized Aside from our owned-designs, customers can also
Designing suggest designs that they wanted for their clothes.
They can provide drafts, drawings or pictures of the
clothes they wanted for us to make.
5. Seminar- People who want to experience making or
Workshop designing clothes can be part of the program of
the business, as part of the product development.
And who knows maybe one of the participant will
be part of the business because of their talent that
was seen in the said event.
Table 9: Projected Activities of the Business
3. What benefits did your stakeholders get from your business?
a. Owners
The owners can create and formulate such activities that can improve the
profitability of the business and their manner of thinking. They will develop skills
and talent and management and other forms of organizing in their shop.
b. Employees
Aside from getting salaries, they can enjoy doing their specific job in their
business. It helps them train their skills in the field of marketing, financing, and
dressmaking.
c. Community
The business is one of the main reasons why the economic performance of a
town/country rises up. The business can provide the clothes that the people
needed and they can also get employees inside the community. Both of the
can be benefited from it. There are also programs and seminars that the
business will be conducted for the people in its surrounding to give them job
in making dress or customizing designs as a help to the community.

26
 Table of Contents

Executive Summary..................................................................................................... 1

Personal Proponents .................................................................................................... 3

Business Proper ............................................................................................................ 5

Name of the Business .............................................................................................. 5

Vision-Mission Statement ......................................................................................... 6

Technology and Equipment ................................................................................... 7

Organization and Management Structure .......................................................... 8

Contribution to the Business ................................................................................... 9

Marketing Plan ........................................................................................................... 11

Product .................................................................................................................... 11

Price ......................................................................................................................... 14

Place ........................................................................................................................ 14

Promotion ................................................................................................................ 15

People ..................................................................................................................... 17

Process..................................................................................................................... 18

Competition............................................................................................................ 19

Sustainability .............................................................................................................. 20

Capitalization ......................................................................................................... 20

One-time Expense ................................................................................................. 20

Monthly Expense .................................................................................................... 21

Cost Revenue ......................................................................................................... 22

Income Statement ................................................................................................. 23

Social Impact ......................................................................................................... 25