Summer Internship Project Report

On

“A Report on the Position of JK Tyres in Tyre industry with

Reference to AKOLA City.”

Submitted

BY

ROHAN.R.RAI

Enrol No –

35/36 82745
Undertaken At
J K TYRES

A report submitted in partial fulfillment

Of
MBA Program, Class of 2009-2011

Under the Guidance of

Ms. Chandrima Das

(Faculty Guide)
This is to certify that the Summer Internship Project report titled “A Report on the Position
of JK Tyres in Tyre industry with reference to AKOLA City” submitted by
ROHAN .R. RAI in partial fulfillment of Degree of Mater of Business Administration
(Marketing and HR) 2009-2011 is done successfully by him .His work is original and has been
not copied from any one .His conduct and hard work was maintained all throughout the SIP
programme.

Ms Chandrima Das Dr. Farooq Surya

Faculty Guide Director

Date-
I hereby declare that this project work titled “A Report on the Position of JK Tyres in
Tyre industry with reference to AKOLA City” is my work, carried out under the
guidance of my Company Guide Mr. Prasanna Amebekar

This report neither full nor in part has ever been submitted for award of any other
degree of either this university or any other university and the work is fully original and not
copied from any where.

DATE:

PLACE:

ROHAN.R.RAI
I would like to thank to Dr. Farooq Surya, Director of ORANGE CITY INSITITUTE OF
HIGHER EDUCATION, NAGPUR for his moral support, encouragement and generous
assistance throughout the SIP.

I express my heartfelt gratitude to my Faculty Guide, Ms. Chandrima Das .I wish to thank
her for the constructive criticism, continuous encouragement and guidance provided by her time
to time during the course of studies. This report would not have been possible without her help.

Last but by no means the least I would like to convey my special thanks to Mr.Prasanna
Amebakar of JK TYRES for giving valuable guidance and encouragement to work on this
Summer Internship Project.

ROHAN.R.RAI

TABLE OF CONTENTS
CHAPTER 1 INTRODUCTION

1.1 Objectives of the Study

1.2 Evolution of Tyre Industry

1.3 Introduction of Indian Tyre Industry

1.4 Tyre manufacturing Process

1.5 Players in India market Tyre Industry

CHAPTER 2 PROFILE of the COMPANY

2.1 Introduction of J K Tyres

2.2 Strategy of J K Tyres

2.3 Mission & Vision of J K Tyres

2.4 Management team of J K Tyres

2.5SWOT Analysis of J K Tyres

CHAPTER 3 METHODOLOGY

CHAPTER 4 FINDINGS & ANALYSIS

CHAPTER 5 CONCLUSION

CHAPTER 6 RECOMMENDATION/SUGGESTION

CHAPTER 7 LIMITATIONS

CHAPTER 8 ANNEXURE
 CHAPTER 1 INTRODUCTION

1.1 Objectives of the Study

1.2Evolution of Tyre Industry

1.3 Introduction of Indian Tyre Industry

1.4 Tyre manufacturing process

1.5 Players in India market Tyre Industry

1.1 Objectives of the Study

• To know about tyre industry.

• To know the players in the tyre industry.

• To know about J K tyres.

• To know where JK tyre stands with respect to other tyres.

• To know the reasons for the usage of JK Tyres.

• To know the weakness of JK tyres.

• To know the strengths of JK tyres.

1.2Evolution of Tyre Industry

 A tyre (in American English) or tyre (in British English) is a ring-shaped covering
that fits around a wheel rim to protect it and enable better vehicle performance by providing a
flexible cushion that absorbs shock while keeping the wheel in close contact with the ground.
The word itself may be derived from the word "tie", referring to the outer steel ring part of a
wooden cart wheel that ties the wood segments together.

The fundamental materials of modern tyres are rubber and fabric along with other
compound chemicals. They consist of a tread and a body. The tread provides traction while the
body ensures support. Before rubber was invented, the first versions of tyres were simply bands
of metal that fitted around wooden wheels in order to prevent wear and tear. Today, the vast
majority of tyres are pneumatic, comprising a doughnut-shaped body of cords and wires encased
in rubber and generally filled with compressed air to form an inflatable cushion. Pneumatic tyres
are used on many types of vehicles, such as bicycles, motorcycles, cars, trucks, earthmovers, and
aircraft. In today’s world of intense competition and rapid dynamism, all the companies
worldwide are tuning their focuses on the customer. Suddenly, the customer had succeeded in
capturing all the attention of the companies towards him, so much so, that the once famous
maxim, “customer is the god” has become so true and relevant today. There has been a
“paradigm shift” in the thinking of these companies and none other then the customer has
brought this about. Earlier there was a sellers market, since goods and services were in short
supply and the sellers use to call the shots. But, ever since the advent of the era of globalization,
there has been total transformation in the way the customers being perceived. Today, marketers
are directing their efforts in retaining the customers and customers’ base. Their focus has shifted
towards integrating the three elements people, service and marketing.

In the past, after sales service was consider as a cost center, Companies were lethargic in
attending to customers complaints. Availability of trainee service personal and quality genuine
spare parts posed serious problems. However, with the rising competition, there could not be
much product differentiation, as price and quality were comparable and latest technology was to
each and every company in the field. Since, there could not be much differential a tangible
assets, the companies concentrated on the “intangible assets”, namely the “service factor”, which
served as a major differentiator. Today after sales service is an important aspect of every
company, and it is no more considered as a cost center, but considered as a profit center. Every
organization strives hard to retain its existing customers at any cost since it is five times costly to
get a new customer, then to retain an existing customer. Most of the industries today use of
information technology to best services to their customers.

Etymology and spelling

The Oxford English Dictionary suggests that the word derives from "at tyre", while other sources
suggest a connection with the verb "to tie". From the 15th to the 17th centuries the spellings tyre
and tyre were used without distinction; but by 1700 tyre had become obsolete and tyre remained
as the settled spelling. In the UK, the spelling tyre was revived in the 19th century for pneumatic

tyres, though many continued to use tyre for the iron variety. The Times newspaper in Britain
was still using tyre as late as 1905. The 1911 edition of the Encyclopedia Britannica states that
"[t]he spelling 'tyre' is not now accepted by the best English authorities, and is unrecognized in
the US", while Fowler's Modern English Usage of 1926 says that "there is nothing to be said for
'tyre', which is etymologically wrong, as well as needlessly divergent from our own [sc. British]
older & the present American usage". However, over the course of the 20th century tyre became
established as the standard British spelling.

History

Iron tyres

The earliest tyres were bands of iron (later steel), placed on wooden wheels, used on carts and
wagons. The tyre would be heated in a forge fire, placed over the wheel and quenched, causing
the metal to contract and fit tightly on the wheel. A skilled worker, known as a wheelwright,
carried out this work. The outer ring served to "tie" the wheel segments together for use,
providing also a wear-resistant surface to the perimeter of the wheel. The word "tyre" thus
emerged as a variant spelling to refer to the metal bands used to tie wheels.

Rubber tyres

The first practical pneumatic tyre was made by John Boyd Dunlop, a Scot, in 1887 for his son's
bicycle, in an effort to prevent the headaches his son had while riding on rough roads (Dunlop's
patent was later declared invalid because of prior art by fellow Scot Robert William Thomson).
Dunlop is credited with "realizing rubber could withstand the wear and tear of being a tyre while
retaining its resilience. Pneumatic tyres are made of a flexible elastomeric material, such as
rubber, with reinforcing materials such as fabric and wire. Tyre companies were first started in
the early 20th century, and grew in tandem with the auto industry. Today, over 1 billion tyres are
produced annually, in over 400 tyre factories, with the three top tyre makers commanding a 60%
global market share.

1.2Introduction of Indian

Tyre Industry
 Technology generation in the Indian tyre industry has witnessed a fair amount of
expertise and versatility to absorb, adapt and modify international technology to suit Indian
conditions. This is reflected in the swift technology progression from cotton (reinforcement)
carcass to high-performance radial tyres in a span of four decades. Globalization has led to the
linking of the economies of all the nations and therefore major Indian players in the tyre industry
are pursuing global strategies to enhance their competitiveness in world markets. The present
section broadly undertakes an overview of the Indian tyre industry through an examination of its
growth trends with respect to production, exports and acquisition of technological capabilities.

Key Features
• At present there are 40 listed companies in the tyre sector in India.

• Major players are MRF, JK Tyres, and Apollo Tyres & CEAT, which account for 63 per
cent of the organized tyre market. The other key players include Modi Rubber, Kesoram
Industries and Goodyear India, with 11 per cent, 7 per cent and 6 per cent share respectively.
Dunlop, Falcon, Tyre Corporation of India Limited (TCIL), TVS-Srichakra, Metro Tyres and
Balkrishna Tyres are some of the other significant players in the industry.

• While the tyre industry is largely dominated by the organized sector, the unorganized
sector is predominant with respect to bicycle tyres.

• The industry is a major consumer of the domestic rubber market. Natural rubber
constitutes 80% while synthetic rubber constitutes only 20% of the material content in Indian
tyres. Interestingly, world-wide, the proportion of natural to synthetic rubber in tyres is 30:70

• The sector is raw-material intensive, with raw material accounting for 70% of the total
costs of production

• Total production figures in tonnage: 11.35 lakh MT & total production of tyres in all
categories: 811 lakh (2007-08)

• Current level of radialization includes 95% for all passenger car tyres, 12% for light
commercial vehicles and 3% for heavy vehicles (truck and bus)

• Restrictions were placed on import of used /retreaded tyres since April 2006

• Import of new tyres & tubes is freely allowed, except for radial tyres in the truck/bus
segment which has been placed in the restricted list since November 2008

• Total value of tyre exports form India is approximately Rs 3000 crore (2007-08)
• The major factors affecting the demand for tyres include the level of industrial activity,
availability and cost of credit, transportation volumes and network of roads, execution of vehicle
loading rules, radialization, retreading and exports.

New Policy Initiatives

The tyre industry in India has had to grapple with raw material price volatility, rupee
appreciation and cheap Chinese imports. In this connection, some of the recent initiatives by the
government to facilitate the growth of the sector include:

• No WTO bound rates for Tyres and Tubes.

• No restrictions on the import of all raw materials required for tyre manufacture except
carbon black, which has been placed in the restricted list.

• Increasing thrust on development of road infrastructure.

 Evolution of Tyre Industry in INDIA

Phas
Period Characteristics Policy Regime
e
No domestic production. Demand
met through imports. Key players
1920-35 Liberal imports
Phase included Dunlop (U.K), Firestone
I & Goodyear (USA)
Domestic production begins by
Imposition of tariff &
Phase erstwhile trading companies:
1936-60 non-tariff barriers on
II Dunlop, Firestone, Goodyear and
imports
India Tyre & Rubber Company
Regulation on capacity
expansion and
Indian companies-MRF, Premier &
repatriation of profits of
Incheck- enter manufacturing
Phase foreign companies;
1961-74 sector with foreign technology;
III enforcement of export
licensing of additional production
obligation on MNC;
capacity
protection from external
competition
Entry of large Indian business
houses like Singhania & Modi & Delicensing of
technical collaborations with production, placing of
Phase
1975-91 MNCs, introduction of radial tyres, imports under OGL with
IV
vertical integration and exponential tariff & non-tariff
growth in tyre production & barriers
exports
Phase 1992 External trade liberalization & Progressive reduction in
V onwards reduction in import duty; re-entry import duty; liberalized
 of MNCs either independently or in
imports
collaboration with Indian capital

Future Prospects of the Indian Tyre Industry

 The Indian Tyre industry is expected to show a healthy growth rate of 9-10% over the
next five years, according to a study by Credit Analysis and Research Limited (CARE).

 While the truck and bus tyres are set to register a compounded annual growth rate
(CAGR) of 8%, the light commercial vehicles (LCV) segment is expected to show a
CAGR of about 14 %.

 However, we have to also take account of the effect of the global recession on the sector
in making these assessments.

 The growth of the sector is closely linked to the expansion plans of the automobile
companies, the government’s thrust on development of road infrastructure and the
sourcing of auto parts by the global Original Equipment Manufacturers (OEMs).

 Some significant hurdles towards attaining these projected growth rates could be raw
material related price volatility, rupee appreciation and the looming threat of cheap
Chinese imports.

 The Indian tyre companies need to make active efforts to explore newer markets as the
existing markets for bus-truck tyres, which account for about 45 % of the total export
volume, is nearing saturation.

 There is also an urgent need to increase the degree of radialization in order to safeguard
their share in the export market.

 Global tyre manufacturers have been making constant efforts to innovate and offer a
diverse range of products such as tyres with pressure warning systems, run flat tyres, eco-
friendly tyres and energy efficient tyres.

 The Indian domestic companies have to pursue a growth strategy of continuous

innovation and increasing emphasis on product differentiation.
 1.4 Players in India market Tyre Industry

MRF

Madras Rubber Factory, popularly known as MRF, is a major tyre manufacturing company
located in Chennai, Tamil Nadu, and India. MRF is mainly involved in making vehicle tyres. It is India's
largest tyre manufacturing company, and among the dozen largest worldwide. It exports to more than 65
countries.

Apollo Tyres
Apollo Tyres Ltd is a high-performance company and the leading Indian tyre manufacturer. Head
quartered in Gurgaon, a corporate-hub in the National Capital Region of India, Apollo is a young,
ambitious and dynamic organization, which takes pride in its unique identity. Registered as a company in
1976, Apollo is built around the core principles of creating stakeholder value through reliability in its
products and dependability in its relationships.

Dunlop Tyres

Dunlop Tyres is a British company owned 75% by Goodyear Tyre and Rubber Company and
25% by Sumitomo Rubber Industries, which sells Dunlop branded road tyres in succession to the Dunlop
Rubber Company.

Good Year
Goodyear Tyre & Rubber Company was founded in 1898 by Frank Sobering. Goodyear
manufactures tyres for automobiles, commercial trucks, light trucks, SUVs, race cars, airplanes, and
heavy earth-mover machinery. Although the company was not connected with him, it was named in
honor of Charles Goodyear. Goodyear invented vulcanized rubber in 1839. The first Goodyear Tyres
became popular because they were easily detachable and low maintenance. Goodyear is very famous
throughout the world because of the Goodyear blimp. The first Goodyear blimp flew in 1925. Today it is
one of the most recognizable advertising icons in America. The company is the most successful tyre
supplier in Formula One history, with more starts, wins, and constructors' championships than any other
tyre supplier. They pulled out of the sport after the 1998 season. Goodyear is a former component of the
Dow Jones Industrial Average.
 CEAT

CEAT Limited is a tyre manufacturing company based in Mumbai, India. CEAT is an abbreviation
for Cavi Electric Affine Torino (Electrical Cables and Allied Products of Turin). Founded in Italy as
CEAT Tyres by Virginia Bruin Tedeschi, the company established its manufacturing in India in 1958 and
was sold to Pirelli by Virginio's heir Alberto Tedeschi (Carla Bruni's grandfather [1]) in the 1970s. The
company's Indian division was then taken over by RPG Enterprises in the year 1982 which also got the
rights to the CEAT brand and renamed the company as CEAT Limited. Its tagline is "Take it on".CEAT

is one of the largest tyre manufacturers in India and Sri Lanka with an annual turnover of Rs 2,760 crores
and has about 20% of the local truck and light truck tyre market.

Bridgestone Corporation

Bridgestone Corporation (株式会社ブリヂストン Kabushiki-gaisha Burijisuton?) (TYO:

5108, OTCBB: BRDCY) is a multinational rubber conglomerate founded in 1931 by Shojiro Ishibashi
(石橋正二郎 Ishibashi Shōjirō?) in the city of Kurume, Fukuoka, Japan. The name Bridgestone comes
from a claque translation and transposition of ishibashi, meaning "stone bridge" in Japanese.
Bridgestone is currently ranked No.1 tyre manufacturer in the global tyre market, followed by Michelin
second, Goodyear third, and Continental fourth as of January 2009. As of the end of 2005, production
facilities belonging to the Bridgestone Group have increased to 141 spread throughout twenty-four
nations of the world. In order to attain this level of globalization, the company established a new set of
corporate policies in the year 2001. In continuation of this, company's Brand Vision was also established
in 2003.

Market share of tyre industry in Akola market:

TOTAL 800
JK 100
APOLLO 300
MRF 200
CEAT 150
OTHERS 50
CHAPTER 2 PROFILE of the COMPANY

2.1 Introduction of J K Tyres

2.2 Strategy of J K Tyres

2.3 Mission & Vision of J K Tyres

2.4 Management team of J K Tyres

2.5SWOT Analysis of J K Tyres

 2.1 Introduction of J K Tyres

The company was incorporated as a private limited company in West Bengal in 14th
February, 1951. Until 31st March 1970, the company was engaged in the managing agency business.
Thereafter the company decided to undertake manufacturing activities and obtained a letter of intent in
February 1972 for the manufacture of automobile tyres and tubes. The letter of intent was converted into
an industrial license In February 1974 for the manufacture of 4 lakh nos. each Automobile tyre and tubes
per annum. The company was converted into a public limited company on 1st April 1974. The
manufacturing project was promoted by Straw Products Ltd and J.K. Synthetics Ltd. The company
entered into technical collaboration with General Tyre International Co., U.S.A.(a subsidiary of General
Tyre Rubber Co., U.S.A.) for technical services for a period of 5 years and sales agreement for the
supply of technical know-how, engineering and documentation for operational facilities (for A period of
8 years from 23.8.73). Under the collaboration agreement, the Company has the right to use on its
products the wording Made in collaboration with General Tyre International Co., USA.

Mr. Hari Shankar Singhania, the President of J K Organization and Chairman President of JK
Organization and Chairman of JK Tyre & Industries Ltd are a renowned business leader in India. He has
been bestowed the prestigious national award "Padma Bhushan" by the President of India
He has been the President of International Chamber of Commerce (ICC), Paris, being the 2nd Indian and
3rd Asian in the last 80 years and has made significant contributions in national and international
business arenas. Recognizing his contribution to Indo-Swedish business relations, the King of Sweden
honored him with "Royal Order of Polar Star" one of Sweden's highest awards. His vision, dynamism
and charisma is steering JK Tyre to greater heights.

Dr. Raghupati Singhania is the Vice Chairman & Managing Director of JK Tyre & Industries Ltd. His
vision and entrepreneurial zeal have revolutionized the Indian Tyre Industry - from introducing Radials in
India to setting up world-class R & D facilities. He has put India on the Motorsports map of the world by
promoting and supporting the sport.
Apart from being associated with many Apex Chambers and many government bodies, Dr. Singhania's
illustrious career is studded with numerous prestigious recognitions and awards.
His commitment to quality has brought many a laurel to JK Tyre by way of National Recognitions and
awards.
 List of Awards received by J K TYRES
Feb27, 2009
Excellence Award for Outstanding Marketing
Mar 21, 2009
JK Tyre wins the National award for excellence in Cost Management
Apr 29, 2009
JK Tyre produces revolutionary Ultra-Large OTR Tyres
Nov 20, 2009
CII Energy Management Award 2009
Dec 01, 2009
CAPEXIL ‘Top’ Export Award for the year 2008 - 2009
Dec 10, 2009
CII Water Management Award 2009

Dec 14, 2009

Rajasthan Energy Conservation Award-2009
Dec 14, 2009
National Energy Conservation Award-2009
Dec 24, 2009
JK Tyre- Super Brand 2009-10
Dec31, 2009
JD Power customer satisfaction study 2009
Jan04, 2010
‘Hall of Fame’- Golden Steering Wheel 2010

J K TYRES

J K tyres is economical .Jetar mile is one of the best mileage tyres in jk LCV of JK is also
better .Four wheeler tyres of JK is best customer prefer JK tyres than any other tyres in four wheeler
segment JK is best in 4w tyres Services 4 wheeler tyres is better than any other branded tyres product of
Four wheeler is costly steel customer prefer JK due to their service. Other –CEAT is ahead in giving
consumer scheme and offer CEAT is also ahead in adverting sector. Apollo focus on seminar conduct
seminar time to time and occasionally give parties to particular class also Birla - is new in Akola market
and their carrying and forwarding agent is also new JK is behind in all the aspect regarding seminar
adverting parties. The officer of different companies in tyres industries they are very care less specially
the carrying and forwarding agent they all will come in 3-4 months because off that they don’t know taste
of consumer they don’t conduct seminar for consumer less schemes for consumer specially JK.
Consumers are also complaining that all the companies adopting careless attitude to settle claim for
consumer. They are all suggesting that if company wants to achieve their target policy for particular city
then they all have to focus on consumer need speedy claim procedure .If they will hammerize consumer
mind by taking their feedback giving schemes time to time and advertising regularly .In Akola market all
the commercial terms are important which necessary for selling are and achieving the market leader
position but one of the major important terms is giving the credit facility. The market of Akola city
mainly runs on credit facility with one month site to pay Cash discount is also there with 6% on MRP.
MRF
According to customer of Akola district the opinion about MRF tyres is the MRF tyres is not bad
but the rubber of MRF tyres is so hard than it run more than any other companies tyres. But if the
tyre is minorly damages by whatever reasons the damages will increases day by day and minorly
damages not run more than 3 months.

APPOLO

Apollo is one of the tyres in the market than any other tyres. But the rate of Apollo is high as
compare to any other tyres.

2.2 Strategy of J K Tyres

i. Understanding markets:

Strategic perspective of the market requires skilful analysis of the trend and how they affect
the market size and demand for the firm’s product.

ii. Finding market niches:

Price, service, convenience and technology are some of the niches in Indian market.

iii. Product and service planning:

Analysis of the customer’s promotion of the brand, both of the firm and competitors, besides an
analysis of the situation in which the customer uses the product.

iv. Distribution:
Structural changes in inventory management, mobile distribution are some of the key factors that
are going to affect the distribution process in the Indian market.

v. Managing for result:

 With pressure on costs, prices, and margins, marketers will have to make effective
utilization of every rupee spent in marketing.

2.3 Mission & Vision of J K Tyres

VISION
• To be amongst the most admired companies in India, committed to excellence
MISSION
• Be a Customer Obsessed Company - Customer First 24x7
• No.1 Tyre Brand in India
• Most profitable Tyre Company in India
• Motivated and Committed team for excellence in performance
• Be a Green Company
• Deliver Enhanced Value to all stakeholders
• Enhance global presence through Acquisition / JV / Strategic Partnerships
 2.4 Management team of J K Tyres

Mr. Arun Kumar Bajoria Mr. A K. Kinra Mr. V. K. Misra

President & Director Finance Director Technical Director
 Mr. A S. Mehta Mr. Swaranjit Singh Mr. Sanjiv Saxena
Marketing Director Materials Director VP – Corporate Accounts

2.5SWOT Analysis of J K Tyres

STRENGTHS

• Strong brand image

• Being quality oriented rather than quantity oriented

• Large product width & line (product mix)

• Very large distribution channel.

• Reasonable price.

• Effective employee in JK

• Economies of scale due to optimum capacity utilization

• Collaboration with Vikrant, know for their technological superiority bringing together
performance, economy, durability and comfort.

• Strong financial positions.

WEAKNESSES

• Less Brand Awareness

• Less concern about small car segment

OPPORTUNITIES

• A burgeoning work force and growing middle class population

• High growth potential for its exports as demand for JK tyre in Europe increasing.

THREATS

• Indian customers are mainly value buyers demanding a better overall package. JK is poised in a
better position than other players in the market to capitalize on this opportunity
• Entry of new players with newer and better technologies in the small car tyre segment.

CHAPTER 3

METHODOLOGY
 CHAPTER 3 METHODOLOGY

Method is the way of doing something. Methodology means studying something from the
particular subject.

SAMPLE AREA: AKOLA

SAMPLE SIZE: 100

SAMPLE METHOD: Convince Sampling

PRIMARY DATA:

It is collected from the dealers and transportation Akola city.

SECONDARY DATA:
It is collected from the internet.
 CHAPTER 4

FINDINGS & ANALYSIS

 CHAPTER 4

FINDINGS & ANALYSIS

Questionnaire for Dealers

Whether deals in OTR tyres?

YES 75% NO 25%

Reason for keeping particular brands:

1) High Margin 20% 2) Exclusivity 5%

3) Scheme 37% 4) Competitive Structure 15%

5) Customer Preference 10% 6) Brand Image 5%

7) Price 4% 8) Replaceability 4%
Reason for being regular customers:

A. Personal Relations 15% C. Brand Image/Trust 8%

B. Retreading of tyres 7% D. Discount structure 25%

E. Finance availability 45%

Any reason for replacing the present branded tyres with some other?

A) Lack / Improper companies’ cooperation 33% B) Low availability of tyres 39%

C) Low margin 12% D) Price 11%

E) Customers less demand /interest 5%

Questionnaire for customers

On which vehicle you are doing the business?

A) SMALL5%

B) MEDIUM 10%

C) LARGE 85%
Reasons behind using particular brands:

QULALITY 60%

DURABILITY 10%

SUITABILITY5%

PRICE 2%
AVALABILTY 10%
COMPANY SCHEMES 12%
REPALCEABILITY 1%
ANY OTHER
Reasons for choosing particular dealer

A) PERSONAL REASONS 55%

B) AVALIBILITY 25%

C) CREDIT FACILITY15%

D) ANY OTHER 5%
Where do you use vehicle/s for what purpose?

A) TRANSPORTATION 85%

B) MINING AND CONSTRUCTION15%

Have you tried for J K TYRES?

A) YES 35%

B) NO65%
Findings
• Customers mostly prefer other tyre than J K TYRES

• Some dealers in Akola all other companies take seminars, work-shops etc. but J K TYRES not
taken any like this activities.

• All other companies are taking feedback of customers & dealers but J K Tyres is not taking any
feedback in Akola.
CHAPTER 5

CONCLUSION

CHAPTER 5
 CONCLUSION
• Tyre industry is very big industry.

• There are so many players in the tyre industry.

• From that researcher learn various companies in tyre industry.

 CHAPTER 6

RECOMMENDATION

/SUGGESTION
 CHAPTER 6

RECOMMENDATION

/SUGGESTION

 Some dealers say that like other tyres JK is very excellent travel for trucks.

 Some dealers say that like others tyres JK don’t take the seminars or workshops etc.like
these activities.

 Some dealers say that more like MRF JK industry should be set up in Akola.
CHAPTER 7

LIMITATIONS
 CHAPTER 7

LIMITATIONS

• It is very time consuming.

• Dealers are busy in their time so they don’t entertain much more.

• It is very hard to get right information.

• The response collected may not be true .Or response may be bias.

• The study is limited to Akola only and so the findings are also based on Akola dealers .Which
may not be the true representative of the total Indian Population.
CHAPTER 8
ANNEXURE
 CHAPTER 8
ANNEXURE

Questionnaire towards Dealer

Name:
Address:
Phone Number:
E-MAIL id:

Name of the brands dealing with?

Whether deals in OTR tyres?

YES NO

Reason for keeping particular brands:

1) High Margin 2) Exclusivity

3) Scheme 4) Competitive Structure

5) Customer Preference 6) Brand Image

7) Price 8) Replace ability

Total Turnover of OTR Tyres yearly:

In numbers In Rupee value

Total Turnover of Tyres yearly:

In numbers: In Rupee value

Reason for being regular customers:

C. Personal Relations C. Brand Image/Trust

D. Retreading of tyres D. Discount structure

E. Finance availability
Number of Regular Customers for chosen brand yearly?

Is customer satisfaction their priority or profit maximization (policy?)

What type of customer generally comes to buy tyres?

Can you tell me who is the market leader in the industry is?

Can you tell any market strategy or market segmentation policy regarding to sale of the tyres?

A. The price at which you receives the tyres from the company or offers given by the company to
sale the tyres

B. The price at which you sale to customer or special offers given by you to attract the customer for
different product

Target to sell particular brands of tyres in year

Profit on sale of tyres on a particular brands yearly

Any reason for replacing the present branded tyres with some other?

A) Lack / Improper companies’ cooperation B) Low availability of tyres

C) Low margin D) Price

E) Customers less demand /interest

As you’re in this market since so many years where you see the market now & in future?

What are your opinions is it good to enter new dealers in the market (optional to answer)
Any product you are unwilling to sale in the market but due to some reasons you have to sale in market
you can’t take back from the market?

Is company being successful in customer relationship policy?

A. After sales services

B. Main ting the old and retaining the new once

C. New customer addition for which brand

D. Repeated customer for which brand for

(What reason)

Any customer feedback or suggestion you are getting or any special advice you really like to use in
coming future which is given by any customer?

ANY SUGGESTIONS:

Place: Signature:

Date:

Questioner of customer
 NAME OF TRANSPORTER –

 CONTACT PERSON NAME-

 ADDRESS

 PHONE NO

 EMAIL-

 NAME OF THE BUSINESS -

  The size of business (ON WHICH VECHILE YOU ARE DOING THE BUSINESS)?

D) SMALL

E) MEDIUM

F) LARGE

WHICH BRAND OF TYRES USED FOR YOUR VECHILE

Reasons behind using particular brand

QULALITY DURABILITY

SUITABILITY PRICE
AVALABILTY COMPANY SCHEMES

REPALCEABILITY ANY OTHER

NAME OF THE DEALER(S) FROM WHERE YOU PURCHASE TYRES

Reasons for choosing particular dealer

A) PERSONALREASONS C) CREDIT FACILITY

B) AVALIBILITY D) ANY OTHER

Where you use vehicle/s for what purpose?

A) TRANSPORTATION

B) MINING AND CONSTRUCTION

Which transport route do you use?

A) IN CITY

B) ONE CITY TO ANOTHER BUT IN SAME STATE

C) IN SAME STATE

D) ACROSS INDIA
 Have you tried for J K TYRES?

C) YES

D) NO

Mention duration (IN MONTH)

A) 1-3

B) 4-6

C) 7-9

D) 9-12

In terms of running hours on field

ANY SUGGESTION

PLACE: SIGNATURE:
DATE: