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INTRODUCTION
being toward their work. The motivation has been developed in the mind
social factor, work factor and leadership factor. Based on the motivation
motivation of the workers. The leader has to identify and analyze the
managers help the leaders to change and adopt the strategy to fit with the
the employee’s to increase the productivity and the organizations are not
this project, is how the work factor motivates the workers. It helps to
increase the job satisfaction and also enhance the productivity with the
quality of work.
3
after China and the USA—and the second largest cotton consumer after
China. The textile and garment industry in India is one of the oldest
textile and garment industry fulfils a pivotal role in the Indian economy. It is
earnings. The industry covers a wide range of activities. These include the
production of natural raw materials such as cotton, jute, silk and wool, as
finished products are made. The Indian textile industry accounts for about
23% of the world’s spindle capacity, making it the second highest after
China, and around 6% of global rotor capacity. Also, it has the highest
for about 12% of the world’s production of textile fibres and yarns. This
includes jute, of which it is the largest producer. The country is the second
largest producer of silk and cellulose fiber and yarn, and the fifth largest
Indian readymade garments and textiles are extremely popular the world
in dollar terms and an 11.6% increase in rupee terms during the period
home and abroad. Indian Garment export growth during April-June 1998
for woolen ready made garments was a phenomenal 150%, for ready
made garments made of silk it was 58%, and for other ready made
garments.
Today, garments exports from India have made inroads into the
international market for their durability, quality and beauty. One of the
reasons for the economical pricing of India’s ready made garments and
5
apparels is the availability of highly skilled, cheap labor in the country. The
for taking the Indian Garment Industry out of the SSI reservation list.
The textile and garment industry fulfils a pivotal role in the Indian
the largest employer with a total workforce of 35 mn. In 2005 textiles and
export earnings.
The Indian textile industry accounts for about 23% of the world’s spindle
India accounts for about 12% of the world’s production of textile fibres and
yarns. This includes jute, of which it is the largest producer. The country is
the second largest producer of silk and cellulose fibre and yarn, and the
vertically integrated textile major has been at the forefront of quality and
innovation. since its inception four decades ago. It has its customers
across the world with a current supply of a quarter of a million pieces per
month.
garment industry with its own cotton cultivation to ginning, spinning and
reliance within the vertical providing them with ample scope for further
expansions.
efficiencies was the key to acquire the all important competitive edge. The
group then methodically spread its roots to all the areas which it believed
was critical for growth, and once this was done they made sure that the
roots work as a single unit with the singular objective of helping the
RCG now deals with all kinds of textile such as 100% Cotton, 100%
such as Micro cross, waffles, Square structures, Interlock knit and soon
more then 2000 well trained employees take care of the capacity
requirements.
INFRASTRUCTURE
facilities very often. Our specialization reflects in the quality of the goods
Cotton Farming
jointly has covered about 5000 acres of wet land on Contract Farming. By
providing the best seeds and timely manuring, RCG is getting an average
RCG is assuring the minimum guaranteed price for the farmers and
hence apart from the finest quality produce harvested, RCG enjoys a
From Kappas Cotton, this unit segregates the Cotton seeds and
good quality cotton (Lint) and this operation is done with the least number
9
average weight of 170 Kgs/bale and as the cultivation improves can reach
up to 400 bales/day.
Spinning
The ginned cotton is converted into spun yarn in this unit with the following
Yarn
The company deals in 100% cotton yarn, 100% polyester yarn, all
various melange yarn etc. Our spacious stock yard stores every type of
yarn for supply to the regional factories, apart from our own knitwear
factories.
tested both at the source point of the spinning mill and locally, which
Knitting
which includes a Knitting Design Studio, is one of the best in the knitwear
10
industry. There are 46 circular knitting machines that can knit jacquards,
capacity is 10 tonnes per day. There are 9 flat knitting machines that can
pieces per day. Our circular machinery includes: (All brand new MAYER &
CIE Machines)
Our modern soft flow dyeing plant with Effluent Treatment Plant
(ETP) has a processing capacity of 10 tonnes per day. The soft flow
Data Color International, USA (Spectra Flash SF600) the plant can deliver
Garmenting
making Briefs, Vests, T-shirts and Polo shirts. The product specialization
The entire production wing is housed under one roof with scientific work
Solar Pannel
The New Solar Heating Plant has been deployed at our Dyeing
division as the replacement of exiting Fire Wood with the Capcity of 10000
Ltrs / Day at 90D & 20000 Ltrs/ Day at 80 D… It has replace the usage of
10 tons of Firewood / Day. In-turn we are saving almost 1000 Trees a Day
With the help of this, RCG is purifying 1 Lac Liters of Sewage water
Group Companies
12
Classic Polo
(Coupons), Reliance trends, Aditya Birla Retail ltd (More) and brand
gradually grew into a Rs 400 crore textile giant with two brands under it
brand Classic Polo, making its foray into the domestic market. Classic
Polo became the most preferred brand for Tees in a short while in the
in north and west. Within a short time, this brand figured among the top
five casual brands in India. RCG acquired Smash, another T-shirt brand,
13
Mission
USP
Widest range – 200 designs per season and 2-3 new styles per
day. Consistent quality 0.01% defective percentage, Almost nil! 120 hours
the broad segment of its customers. Classic Polo is among the few
the brand’s strategy. Swiss club shirts catering to the premium segment
14
male are manufactured using Italian fabric to restore sheen and feel even
Smash
look for affordable styles target attitude - smart male with the urge to grow
Beyond Business
Social Commitment
After abiding all the statuary laws of country, Still RCG strives hard to
deliver its best capable solution for the needy General Public. Few of them
are:
15
year 2003
years
Organization Chart
Managing Director
Security officer
Quality Accounts
Security Production Assurance
AAO Officer - HRD Manager officer
Officer Manager
16
Employees
PRIMARY OBJECTIVES:
17
SECONDARY OBJECTIVES
Some constraints which are faced by the workers are analyzed and
The primary data is collected from the employee during their very
The respondents felt that they don’t have any favor by answering
the questions
in details how data are collected, analyzed and presented so that they will
the employee's motivation at work, which are collected from the specific
category of workers.
well as secondary.
The secondary data about the company profile and other details
were collected from the company website, previous records, websites and
journals.
Keeping all these factors in mind the sample size was taken to be 135.
analysis, chi-square test. Bar chart has been used for the graphical
directed behavior).
environment.
environment
7. Personal loyalty 8. Training 9. Team work
10. Participation in target 11. Enough 12. Subsidies
setting resources
JOB SECURITY:
find out whether the poor performer has trouble satisfying his more basic
SALARY / PAY:
Salary and allowances are effective when workers are from lower
easily measurable.
NON-FINANCIAL REWARDS:
PROMOTION:
WORKING CONDITION:
25
PERSONAL LOYALTY:
TRAINING:
present job. It is mostly applicable to the low level employee and the
production sector.
Leadership style
Guidelines
Work assignment
LEADERSHIP STYLE:
26
ambition.
GUIDELINES:
people have goals and seek ways to achieve them. Efficiency is the result
of motivated employees.
WORK ASSIGNMENT:
TABLE 3.1
Male 73 55
Female 62 45
INFERENCE:
to the male Category and the remaining 45% of respondents belong to the
CHART 3.1
Female Male
Male Female
TABLE 3.2
INFERENCE:
belong to the age group below 20 yrs, 53% of respondents belong to the
age group 21 – 35 years, and 26% of the respondents are in the age
above 46 years.
CHART 3.2
36-45, 26
21-35, 53
TABLE 3.3
INFERENCE:
organization.
CHART 3.3
39
40
35 32
30
25
Percentage
20 18
15 11
10
5
0
Les s than 1-2y r’s Les s then 6 & above
one y ear 5y r’s
Ye a r
TABLE 3.4
on wages
33
Inference
From the above table 32% of the respondents were Neutral, 26% of
the respondents told that they are satisfied with their salary drawn from
the Management, 22% of the respondents told that they are highly
CHART 3.4
on wages
34
35 32
30
26
25 22
20
Percentage
15 13
10 7
5
0
H ig h ly S at is fie d N e u tra l D is s at is fie d H ig h ly
S a tis fie d D is s a tis fie d
O p ti o n s
TABLE 3.5
Inference
From the above table it is inferred that 26% of the respondents are
Neutral, 29% of the respondents agree that they have job security, 28% of
CHART 3.5
Strongly
disagree
Disagree7%
Strongly agree
10%
28%
Neutral
26%
Agree
29%
TABLE 3.6
Department
37
Inference
From the above table, 19 % of the respondents feel that they are
CHART 3.6
Department
38
36
40
35
24
30
19
25
Percentage
13
20
8
15
10
5
0
E x c e lle n t g o o d a ve ra g e B e lo w po o r
a ve ra g e
re c o g n itio n fro m D e p a rtm e n t
TABLE 3.7
respondents.
39
Inference
CHART 3.7
respondents.
40
Autocratic style
free reign style , 28
, 33
Autocratic style
democratic style
free reign style
democratic
style, 39
TABLE 3.8
superior guidelines
41
Inference
From the above table it is inferred that 36% of the respondents are
given by them.
CHART 3.8
superior guidelines
.
42
40
36
35
29
30
24
25
Percentage
20
15
10 7
4
5
0
Highly Satisfied Neutral Dissatisfied Highly
Satisfied Dissatisfied
guidelines of superior
TABLE 3.9
superior encouragements
43
Inference
From the above table it is inferred that 33% of the respondents are
CHART 3.9
superior encouragements.
44
35 33
30
24 25
25
Percentage
20
15
10
10 8
5
0
Highly Satisfied Neutral Dissatisfied Highly
Satisfied Dissatisfied
employee’s boosted by superiors
TABLE 3.10
Inference
From the above table it is inferred that 39% of the respondents are
CHART 3.10
39
40
35
30 24
Percentage
25
15
20 13
15 9
10
5
0
Training salary rewards promotion Others
benefits expecting
TABLE 3.11
Source:
OptionsPrimary Data No. of Respondents Percentage
Highly Satisfied 21 16
Satisfied 38 28
Neutral 32 24
Dissatisfied 24 18
Highly Dissatisfied 20 14
Total 135 100
47
Inference
From the above table it is inferred that 28% of the respondents are
satisfied with the benefits and opportunity given by the organization for
CHART 3.11
30 28
24
25
20 18
16
Percentage
14
15
10
0
H igh ly S a tis fie dS a tis fie d N e u t ral D is s a tis fie d H ig h ly
D is s a tis fie d
o p p o rtu n itie s fo r p ro m o tio n
TABLE 3.12
reward system
49
Inference
CHART 3.12
reward system
50
13 19
Highly Satisfied
18 Satisfied
Neutral
22 Dissatisfied
Highly Dissatisfied
28
TABLE 3.13
job security.
51
Inference
CHART 3.13
job security.
52
35
32 31
30
25
Percentage
20
17 16
15
10
5 4
0
Highly Neutral Highly
Satisfied Dissatisfied
employee’s involvement in their job
TABLE 3.14
working condition
53
Satisfied 93 69
Dissatisfied 42 31
Inference
From the above table it is inferred that 69% of the respondents are
satisfied with the working conditions and 31% of the respondents are not
CHART 3.14
working condition
54
Dissatisfied, 31
Satisfied
Dissatisfied
Satisfied, 69
TABLE 3 .15
gradation
55
Strongly agree 43 32
Agree 52 39
Disagree 25 18
Strongly disagree 15 11
Inference
organization.
CHART 3 .15
gradation
56
Strongly
disagree, 11
Strongly agree
, 32
Disagree, 18 Strongly agree
Agree
Disagree
Strongly disagree
Agree, 39
TABLE 3.16
Inference
the organization.
CHART 3.16
35
31
30
23 24
25
Percentage
20
16
15
10
6
5
0
Excellent good average below poor
average
Table3 .17
59
organization.
Inference
organization.
CHART 3.17
organization.
60
Strongly
disagree, 9
Disagree, 11 Strongly agree
, 34 Strongly agree
Agree
Disagree
Strongly disagree
Agree, 46
Table3.18
Dissatisfied 43 32
Total 135 100
Inference
From the above table, 68% of respondents agree that the company
CHART 3.18
Dissatisfied, 32
Satisfied
Diss atisfied
Satisfied, 68
Table 3.19
Inference
From the above table it is inferred that 34% of the respondents are
highly satisfied with the accommodation and rest room facilities provided
by the company.
CHART 3.19
34
35
30
24 23
25
20
Percentage
15
15
10
4
5
0
H ighly S atis fied N eutral D is s atis fied H ig hly
S atis fied D is s atis fied
Table3 .20
of the organization.
65
Inference
counseling techniques.
CHART 3 .20
of the organization.
66
50 46
45
38
40
35
Percentage
30
25
20
15
9
10 7
5
0
Strongly Agree Disagree Strongly
agree disagree
Options
Table3 .21
Inference
agree and deny to the rules, regulations, procedures and policies of the
company.
CHART 3 .21
39
36
40
35
30
Percentage
25
14
20 11
15
10
5
0
Strongly Agree Disagree Strongly
agree disagree
CHI-SQUARE TEST
the annual income and the consequences of job stress among the
employees.
between the annual income and the of consequences of job stress among
the employees.
Care
Employee’s involvement in their job
taken by
HS S NEU D HD Total
company
Strongly
10 8.8 17 16.6 15 16.2 8 8.5 2 1.92 52
agree
Agree
10 10.4 20 19.4 19 19 12 9.9 0 2.25 61
Disagree
1 2.04 3 3.82 5 3.7 1 1.95 2 0.4 12
Strongly
2 1.7 3 3.2 3 3.1 1 1.62 1 0.37 10
disagree
Total
23 43 42 22 5 135
71
Critical value
72
= Ψ20.05, (20-1)
= Ψ20.05, 19
= 30.144
Interpretation
difference between employee involvement in the job and care taken by the
4.1 FINDINGS
73
system.
32% of the respondents are Neutral with their salary drawn from the
department.
the superiors.
by the superiors.
management.
promotion.
74
system.
their job.
the organization.
democratic leadership.
to a higher extend.
4.2 SUGGESTION
Nearly one third of the workers are not satisfied with the benefits
4.3 CONCLUSION
Human capital remains back bone for the growth of company. People
are real assets, who are responsible for the productivity and profitability of
increase quality of their work and efficient productivity. The main success