Management Skills &

Entrepreneurship

By
Blesson Raj
Id No. 0009VMNVMN1016

Submitted to
Dr. Syed Kadir

Master of business Administration

Westminster International College
16th December 2016

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Kinetics
Footwear

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Table of Contents

Abstract

1.0 Introduction..............................................................................................5
2.0 Background...............................................................................................5
3.0 Environmental Analysis...........................................................................6
4.0 Analysis of Industry.................................................................................7
5.0 Competitor Analysis in Kinetic Footwears............................................8
6.0 SWOT analysis in Kinetic Footwears.....................................................9
7.0 Required resources in Kinetic Footwears............................................10
8.0 Scope of project.......................................................................................10
9.0 Implementation vehicle in Kinetic Footwears......................................11
10.0 Licensing & regulatory requirements...................................................12
11.0 Flow of process........................................................................................12
12.0 Kinetic Footwears Vision.......................................................................13
13.0 Kinetic Footwears Mission.....................................................................13
14.0 Kinetic Footwears Objectives................................................................13
15.0 Strategy direction in Kinetic Footwears...............................................14
16.0 Business model (CANVAS) in Kinetic Footwears...............................15
17.0 Financials.................................................................................................18
17.1 CAPEX plan....................................................................................18
17.2 Financial projection........................................................................19
17.3 Cash flow.........................................................................................20
17.4 Cash flow discounted......................................................................20
17.5 Breakeven point in Kinetic Footwears.........................................21
18.0 Key issues/factors in Kinetic Footwears...............................................21
19.0 Critical success factors in Kinetic Footwears.......................................22
20.0 Major problems in Kinetic Footwears..................................................23

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21.0 Various factors in Kinetic Footwears...................................................23
22.0 Conclusion...............................................................................................24
23.0 References................................................................................................24

Abstract
The complete study is on the basis of developing the excellent successful business
development plan for opening the new venture in the market industry. The purpose of
developing the business plan is to attract the financial institutions and private investors
available in the market. For starting any new business its very important to develop the
complete business plan for the effective implementation of all the required practices and
things in the company.

The entrepreneur role is having been very significant in developing this business plan. The
entrepreneur has decided to establish the footwear company in the market area of the Mumbai
city of India. The name of the company is Kinetic Footwears. The company is both the
manufacturing company of the footwear. The business development plan has included all of
the necessary analysis of competitors, industry and the SWOT analysis of the company. The
various strategies like direction of strategy, implementation vehicle, process flows included
in the business plan gives the importance to the business plan. The use of the good financial
projections is very much required for the company to have future growth and profits. The
necessary licensing and other requirement are required to be followed by the company. The
business plan has successfully shown its importance in establishing the new business
company.

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1.0 Introduction

The development of the effective and successful business plan for the establishment of new
footwear company in the market has been discussed here by the entrepreneur. The business
plan is very effectively show in its importance through all of the elements included in it for
the effective establishment of the company. The business plan shows that business will
achieve sustainability and feasibility both in its organisation through implementing some of
very excellent business strategies and management plan. The company has shown very good
business growth and higher revenues in upcoming years through its good financial
projections. The necessary resources to be required and all the licensing requirements are
explained. The critical success factors and the major problems are also discussed for better
understanding of the business. The company seems to be very successful and highly
sustainable in its business through this business plan. The business plan development by the
entrepreneur has shown t importance of having effective business plan, many of the financial
institutions and the investors are likely to be attracted to this business plan for investing in the
business company.

2.0 Background Kinetic Footwear

The Kinetic Footwear Company, a newly established business company is situated in the
market area of Mumbai city of India. The location of the company is in the market of city.
The market is highly populated and famous for the footwear and apparels shops. Consumer in
large number comes to this place for buying footwear and other products. Being in the market
area provides the company a very good opportunity of having larger sales in the company
footwear products. Apart from the customers of city, the people from the different parts for
the country coming as tourists come in the market for buying the footwears. The kinetic
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footwear company is having the footwear products to all the customers, to the kids, children,
younger and older people. The varieties are very large in its products, the shoes varieties
ranges from all the segments; school shoes, sports shoes, professional shoes, party wear
shoes, special comfortable shoes for older peoples etc. The consumers are buyer of all the
varieties of the shoes. Te main market segments of the designer shoes are form the higher
class people. The company is very famous for its innovative designs and higher quality
products with long durability. The company has used competitive pricing in its products.

3.0 Environmental Analysis

The environmental analysis is very much important to conduct while establishing the new
business company. The footwear company has done the complete analysis of the
environmental factors so as to know the various factors different role in affecting the business
of company (Financial times, 2009). The analysis is the very excellent strategic tool for
determining the internal external element in the environment which affects the business
performance.

Political Factor: Easy laws are defined for the establishment of company. Easy policies of
business and customer benefits are implemented on the business. The countrys strong legal
system is very supportive to the manufacturing companies. The Entry mode in the countrys
business environment is very simple. The government is encouraging the companies to invest
in the country market.

Social Factor: The social conditions for this footwear company is very suitable as, the
customer are highly modern and has high class lifestyle, they uses the latest trends and
designs of the footwear for their uses. The good sense education of customers makes them to
have some social values, which the company will utilise it in its business very well.

Economic Factor: The country is having very good and stable economic condition, which is
a very good sign for this business. The inflation rates and the business taxes are suitable to
the business. The customers are having high life standards and good economic conditions
making them to buy and use the latest trends of fashionable footwear.

Technology Factor: the technology factor is very significant in this business. The customers
in the market are using the latest trends of technology designed footwear, for having excellent
quality and designs of footwear. The availability of the modern technology in the country will
help the manufacturing process of company.

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4.0 Analysis of Industry
The complete analysis of the industry done by the company will provide the necessary
information related to the industry of footwear. Following is the analysis of industry
(Business Economics, 2012).

The industry size is very large, because of the large population of the country.
Growth rate of the industry is near about 10% every year.
Latest use of technology used in the industry for the manufacturing of footwear
products.
Modern and latest fashions trends are followed in the industry.
Ability of the industry to adapt in the continuous changing situations in the society
provides it good strength and support.
Good economic situation of the industry market of footwear.
Large number of branded companies of footwear present in the company.
Industry provides good business support to the new companies of footwear.
Highly competitive due to the presence of large competitors in the industry.
Large and significant opportunities for the business growth available in the industry.

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5.0 Competitor Analysis in Kinetic Footwears

Competitors analysis done by the company has provided the company better information of
all necessary things about its competitors in the market. The competitors analysis is as
follows (Indian Express, 2009):

Presence of around six main branded and popular competitors in the market area.
Competitors name are Adidas, Nike, Bata, Lacoste, North Star, Reebok, Puma,
Scholls, Woodland etc,
Large and huge customer base of the competitors.
Excellent customers relations of the competitors.
Competitive advantages presence in its competitors.
Competitive pricing in the footwear used by the competitors.
Excellent marketing practices followed by the competitors like as, promotions, sales,
discounts etc.
Good advertisement practices.
Excellent business management practices and strategic implementation plans.
High quality footwear of latest fashion and technology produced by the competitors.
Larger varieties of footwear products.

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6.0 SWOT analysis in Kinetic Footwears
The company has done an excellent SWOT analysis in its business for getting the necessary
information regarding the company strengths, weakness, threats and available opportunities
(Indian Express, 2011).

Strengths
High quality, durable, fashionable,
technology used footwear products.
Availability of the large varieties of
products.
Lower and competitive prices of
footwear products.
Weaknesses
Very new to the business market.
Lack of customer base.
Lack of any brand name and reputation in
the market.
Unawareness among the customers.

Opportunities Threats
Higher trends of fashion and lifestyles in Presence of the large number of footwear
the market. brands in the market.

Customer attraction for latest designer Competitive pricing set by the competitors
footwear. in the market.

Large population of the country. Entry of the new entrants in the market.

Very good partners available in the

market for doing the mergers and
acquisitions.

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7.0 Required resources in Kinetic Footwears
The necessary required resources for this footwear company business are as follows:

Proper land in the market area of sufficient area size for building the company.
The essential resources of building materials and construction work.
Building interiors and equipments.
Requirement of skilled and talented human capital in sufficient amount in the
company.
Raw materials of footwear from the suppliers.
Machinery for manufacturing the footwear products.

8.0 Scope of project

The scope of the project of this business development plan is very significant and broader in
terms of understanding the importance of business plan for establishing the new business
company. The business plan needs many resources and the necessary regulatory requirement
to be fulfilled for setting the companies. The company is showing greater band brighter future
of the company in the industry. The explanations of all the necessary analysis and models
give the strengths and importance to the successful business scope through this project.

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9.0 Implementation vehicle in Kinetic Footwears
The business implementations vehicle of this company shows the various major steps
involved in the business implementation activities for developing the business of the
company. The process starts form the planning of business strategies and plans. The plans are
implemented in the business operations for running the company effectively. These
implementation practices are every well monitored and controlled in the company. After
doing all the process in the end the performance evaluation of the business is being done.

Implementation Vehicle

Planning business Implementing the strategies

strategies & plans & plans in the business

Business organisation
continuous improvement

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 Controlling & Evaluating the business
Monitoring the process process & performance

10.0 Licensing & regulatory requirements

The business company establishment needs some of the necessary regulatory requirement to
be fulfilled by the company so as to start the new business company in the market is like
getting the legal permission from the government to open this footwear company. License is
to be taken by the company with the fulfilment of some of the basic requirement, as
following the agreement paper for abiding the laws and policies made on the business rules,
consumer policies, safety regulations and the policies to prevent the environment. Being a
footwear company it needs to follow strictly the practices of environment protection. The
various laws of income taxes, service taxes and the consumer benefits are very important to
be followed in the business process.

11.0 Flow of process Kinetic Footwear

The process flow in the company shows all the various process involved in the business
organisation for running the company very smoothly and in an effective way. The process of
the business main activities flows has been sown here in this footwear company business
plan.

Analyse Footwear trends Planning of design Raw materials used

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 Packaging of footwear Finishing & Cutting Manufacturing of
process in footwear the footwear
products

Distribution of footwear Process Controlling Evaluation of process

12.0 Vision Kinetic Footwears

The Kinetic Footwears has described the statements of the company vision which are as
follows:

1. To provide its customers the footwear products of very high quality, with the availability in
a good ranges of designs & colours, and comfortable to wear.

2. Excellence, Superiority and Growth. To distribute its shoe products to the main markets of
footwear all over the country and world in various cultures and all ages of people.

3. To strive for maintaining the good steady rate of growth and continuously increasing the
quality and capacity of production.

13.0 Mission Kinetic Footwears

The Kinetic Footwears has described the mission statements in the company which are as
follows:

1. To be an innovative manufacturers of shoes, with adapting to the changes in economic,

social, and professional frameworks situations.

2. To provide every employees in the company an excellent atmosphere of working, and

providing them the values and rewards.

3. To provide values and customer satisfaction to its customers.

14.0 Objectives Kinetic Footwears

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The Kinetic Footwears has described very good objectives for its company which is as
follows:

1. To maintain the very high quality standards in its shoes manufacturing to ensure the quality
of shoes to meet the consumers standards.

2. To develop itself as the trusted brands of shoes in the market all around world.

3. The efficient use of the raw materials and the employees for meeting the high production
rates.

15.0 Strategy direction - Kinetic Footwears (Ansoff Matrix)

The Kinetic Footwears in its business of shoes manufacturing is making attempts of its
business growth depending the various new or existing markets and products. For this
purpose the Ansoff Matrix has been used by the company (Ristzbergs, 2002).

Products Existing Products New

Market Penetration Product Development

Existing Market

Market Development Diversification

New Market

Market Penetration Company will use the existing shoes products in company for the
sales to the consumers of existing market. Company will use Advertising campaigns and
relationship marketing among the customers. This will increase the companys sale in the
market. It allows the company to penetrate more deeply in the market existing.

Product Development The product development allows the company to manufacture new
varieties of shoes with new technology and quality for sale in the existing market. A better
understanding of the existing customers gives the better ideas for developing the shoes.

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Market Development The Company will now sale the products to the new market of
customers, the company will do sale in the western & European countries, and the
development of the market will allow the company to think new area of interest of the
consumers. The same existing products in the company are used for sale to new market.

Diversification The company will sold the new developed products of shoes of various
new varieties in the new market of the western countries. Through this both the products and
the markets are developed, thus providing opportunity to develop new customer base with the
new products.

16.0 Business model (CANVAS) in Kinetic Footwears

Key Partner Main Value Customers Customers

Activities Propositions Relationships Segments
-

Manufacturing Spreading the To maintain the Kids and

Main financial
good quality & information of good relations children for
institution in the
varieties of shoes products with its attractive shoe
market.
shoes. among the customers.
consumers Students of
Partner with the
Giving services Developing schools &
famous brands of
of shoes to Applying the best good colleges for
shoes company.
consumers. necessary plans and communications school type
Key partners with strategies in the with customers. shoes.
Providing company.
major suppliers of
customer Fulfilling the Office
raw materials for
satisfaction Giving the demands & employees for
shoes..
customers needs of the professional
Brands of the satisfaction and consumers. shoes.

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 famous shoe Key values through its Channels Consumers for
suppliers. Resource shoes products. the athletics and
Distributing sports shoes
High quality, shoes to the
durable, and retail stores,
comfortable distributors and
shoes products local shops.

Excellent Supply from the

human capital company stores
& home
Good delivery to
management in consumers.
company

Structure of costs Streams of revenues

Costs needed for the maintenance and Earnings from the sales of shoes in the company
construction of infrastructure. stores and distribution mediums.

Cost for the salaries of employees. Cost Revenues from the services of shoes.
needed for the marketing purpose. Cost for
taxes and laws regulation. Service taxes revenues collected.

Analysis of the Value Chain Process:

The main purpose for doing the analysis of Value Chain Process in this company of footwear
is to identify and recognize the most valued activities in the business organisations, which
provide the most value to the company, and also to know that which activities could be use
for achieving the competitive advantages (Economic times, 2009).

Value Chain Analysis

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1. Inbound logistics In this Inbound logistics process the company receives the shoes raw
materials from the suppliers for manufacturing of shoes, different actions are performed for
receiving the quality raw materials from the suppliers. Company performs the activity of
storing the materials in the storage of company for using it in manufacturing of shoes.

2. Operations - The Company performs the various activities and operations of

manufacturing the shoes products with good quality, and use of technology. The materials in
storage are taken to the manufacturing unit for developing the products. Proper plan and
strategies are applied for better operations. This is the main process in the company.

3. Outbound logistics The Company in this process does the delivery of the manufactured
shoes products to the consumers from its company store, the shoes are supplied to the retail
stores in the market. Various channels are used for distributing the shoes products to the
consumers. This logistics is very important in successful delivery of shoes to the consumers.

4. Marketing and sales The sales and marketing process includes the effective marketing
done by the company for the larger sales of its shoes in the market. Marketing is supposed to
be the main tool for reaching the customers. The advertisements, promotions, and other types
of sales process are used for better sales in the company.

5. Services Apart from the other business process in the company, it provides shoes
services to the customers, services are provided by home-delivery of products. Customer
services are provided for any information regarding the shoes types, costs, quality, varieties,
promotions etc.

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17.0 Financials (In US dollars) Kinetic Footwears

17.1 CAPEX plan Kinetic Footwears

Expenses (2016) (2017) (2018) (2019) (2020)
Company 380,800 408,000 459,000 623,000 790,000
construction
Machines 101,000 113,000 189,000 286,000 309,000
In company
Licenses 18,080 20,000 24,000 29,000 34,000

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Of company
Raw materials 310,000 390,800 531,000 748,800 914,000
of shoes
Utility 60,000 68,000 75,000 92,000 99,000
In company
Process of 120,000 125,000 156,000 223,000 3310,00
Manufacturing
Net direct cost 989,880 1,124,800 1,434,000 1,998,800 2,456,000

Cost Indirect
Insurance 66,000 70,000 76,000 123,000 192,000
Forms of 15,000 17,800 20,800 24,800 27,800
laws
Management 168,000 230,200 341,200 446,200 588,200
expenses
Miscellaneous 40,000 38,000 52,000 86,000 82,000
expenses
Net Indirect Cost 289,000 356,000 490,000 680,000 890,000
Total Expenses 1,278,880 1,480,000 1,924,000 2,678,800 3,346,000

17.2 Financial projection Kinetic Footwears (US$)

2016 2017 2018 2019 2020
Revenues
of sales
Company 5,901,000 6,023,000 6,552,000 6,834,000 7,345,000
sales
Sales Return 97,000 100,000 126,000 155,000 111,000
Sum 5,998,000 6,123,000 6,678,000 6,989,000 7,456,000
Revenue

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Expenses
Service Cost 98,000 102,880 107,00 130,000 135,000
Marketing 156,000 158,000 162,000 180,000 195,000
Cost
Miscellaneous 56,000 59,120 87,000 113,000 126,000
Cost
Total cost 310,000 320,000 356,000 423,000 456,000
Gross profit 5,688,000 5,803,000 6,322,000 6,566,000 7,000,000
Interests of 156,000 180,000 190,000 210,000 230,000
Incomes
Interests of 65,000 75,000 80,000 95,000 105,000
costs
EBIT 5,779,000 5,908,000 6,402,000 6,451,000 7,125,000
Income taxes 500,000 510,000 620,000 650,000 830,000
Total income 5,279,000 5,398,000 5,782,000 5,801,000 6,295,000

17.3 Cash flow Kinetic Footwears (US$)

Flows of cash (2016) (2017) (2018) (2019) (2020)

Net Income 5,279,000 5,398,000 5,782,000 5,801,000 6,295,000
Source of
cash

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Depreciation 79,000 82,000 89,000 92,000 93,000
Increased pay 58,000 60,000 64,000 67,000 69,000
accounts

Increased 34,000 45,000 46,000 55,000 56,000

Income tax
Cash used in
Company
Increased (52,000) (50,000) (67,000) (53,000) (64,000)
Received
Account
Increase in (49,000) (45,000) (50,000) (50,000) (40,000)
inventory

Sum Total 5,358,000 5,490,000 5,864,000 5,912,000 6,410,000

Cash
Equipments (160,000) (165,000) (178,800) (182,780) (189,000)
Notes payable 60,000 65,000 70,000 78,000 83,000
Flow of cash 5,258,000 5,390,000 5,755,200 5,807,220 6,304,000

17.4 Cash flow discounted Kinetic Footwears (US$)

(2016) (2017) (2018) (2019) (2020)

Net Income 5,998,000 6,123,000 6,678,000 6,989,000 7,456,000
Net expenses 310,000 320,000 356,000 423,000 456,000
Net cashflow 5,688,000 5,803,000 6,322,000 6,566,000 7,000,000
Opening 678,000 5,688,000 5,803,000 6,322,000 6,566,000
balance cash
Closing 5,688,000 5,803,000 6,322,000 6,566,000 7,000,000
balance cash
Cash 6,366,000 11,491,000 12,125,000 12,888,200 13,566,000
Cumulative

17.5 Breakeven Point Kinetic Footwears

The company uses the breakeven point for the calculation of the amount of products required
by the company in year to sell for getting the profitability in the business company. The
breakeven point is calculated by collecting the companys fixed costs in a year, and te unit
marginal cost of the products.

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Breakeven point = The companys fixed cost in year / Unit marginal costs

The Total fixed costs in company = 308,000

The selling prices of unit products = 167 US$

Cost of the unit products = 78 US$

The Unit marginal costs = 89 US$

Breakeven point = 308,000/ 89

= 3,460.67

The company will require selling total of 3,461 shoes units to the customers every year to
reach the point of profitability in the business.

18.0 Key issues/factors in Kinetic Footwears

In the business of this Kinetic footwear there are some of the key factors which are to be
studied effectively as they can affect the business of this company. The key factors are as
follows:

1. The constantly changing trends of footwear styles and fashion in the industry, this makes
the company to redesign the new products in small interval of time.

2. The adequate amount of supply of the raw materials like leather and oil from the suppliers
in proper time.

3. To understand the brand loyalty among the customers and to know the factors affecting
brand loyalty, it is supposed to be key issues in the company, as this is the major element
required in the profitability and growth of organisation.

4. Need for the achievement of competitive advantages for better competing with its major
brands competitors.

5. Effective implementation of the management plans and business strategies.

6. Doing the excellent and effective recruitment and selection process in the organisation.

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19.0 Critical Success Factors - Kinetic Footwears
The footwear company management team has identified some of the critical success factors
which are present in the company. The critical success factors will gives the huge support to
the business company success in its market. The critical success factors are as follows
(Business Economic, 2010):

1. The Luxury Shoe Brands in the company has been differentiated on the basis of these key
success factors like,

Brand image, Excellent and unique design of the shoes, High quality in the materials used
and production, and the consumers style reflection. .

The casual and the sports shoes are more focused on, key success actors like,

Good reasonable pricing of the shoes, comfort of the shoes, the image and reputation of the
brands in the market, and the use of technology.

2. Excellent strategies implemented in the business management and marketing activities.

3. Excellent analysis of the industry latest trends of fashion related to the shoes. This gives
company the good idea on to develop the latest trends shoes products.

4. Availability of the excellent facilities of distribution of shoes products in the markets

among the consumers.

5. Highly talented and sufficient human capital present in the company. It provide the proper
functioning of all the business process.

20.0 Major problems - Kinetic Footwears

The footwear company business organisation will face some challenges and difficulty in its
business organisation. The major problems are as follows (Times of India, 2014):

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1. To enhance the footwear industry visibility and thus building on its growth, this is one of
the problems which is very effective in decreasing the growth rate of the company.

2. In designing the techniques of production especially designed for the environment

protection and the health & safety of consumers.

3. To ensure the supply of the high quality leather raw materials from the corporations of
leather development, for manufacturing the high quality shoes products.

4. To sustain the business company at the beginning in this highly competitive market. It is
also one of the major problems in this business.

5. To implement the best techniques for the recruitment & selection of the employees.

6. To face some challenges in implementing the strategic decisions, and strategies in the
business organisation.

21.0 Various factors involved

The footwear business company will includes all the other various factors apart from all the
other key issues. The need for knowing the position of the company in the business industry
is very much required for implementing the necessary required strategies (Scarborough,
2011). The employees should be provided excellent rewards in the company for their work,
this makes them feel valued. Knowing the issues related to the environment protection is very
important. The safety measures in the company should be taken great care of in the company

22.0 Conclusion
The business plan has shown very effective and significant importance for developing the
excellent quality business plan before establishing the company. The entrepreneur has

24
described the importance of the good financial projection in the business company, as it is the
main element which shows the future of the company. The use of Canvas business is the
excellent approach for the business various process. The requirement of the necessary
resources in the company complete description shows that the entrepreneur has sufficient
knowledge about the requirement of the company. Its very important to do the competitor and
the industry analysis, these two provides the very much required information regarding the
industry and the competitors strategies and plan. Clear statement of the companys vision,
mission, and the objectives are very necessary for showing the importance of the business
company in the market. The problems to be faced by the business company and other various
factors are importantly discussed. The complete critical success factors description has shown
the strengths present inside the organisation Overall, it is an excellent business plan for
attracting the investors in the business market.

23.0 References
Zimmerer, Importance of entrepreneurship in the business. Journals of business management
plan research, (2009), Vol. 5(2), pp. 178-189.

Business Economics, (2010). The critical success factors in the newly developed
organisation. Business Economics.

Business Economics, (2012). The regulatory requirements in the business. Business

Economics.

Indian Express, (2008). Competitors analysis significances in the shoes manufacturing

companies. Indian Express.

Indian Express, (2012). Swot Analysis in the shoes manufacturing companies. Indian
Express.

The Times of India, (2012). Industry analysis of shoes in the market. Times of India.

Times of India, (2014). Major problems faced by the entrepreneur in new business. Times of
India.

Scarborough. The factors involved in the new business company set up. Journals of business
development plan research, (2013), Vol. (3), pp.560 569.

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Financial News, (2011). Environmental analysis of the new business company. Financial
News.

Ritzberg. The direction of strategy in the new business company. Journals of management in
the company, (2000), Vol. 5(7), pp.230 239.

The Economic times, (2000). The Value Chain Process analysis. The Economic times.

26
 Industry size is very large and vast
Excellent growth rate
Latest trends of fashion are followed
Good economic condition
Large competition
Excellent opportunities for new business
companies

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 Famous brands of footwear competitors
Nike, Puma, Adidas, Reebok, Bata, Scholls,
Lacoste, Woodland etc.
Competitive advantage presence
Competitive business strategy
Excellent marketing used by competitors
High quality & varieties in footwear products

STRENGTHS
High Quality and latest fashionable footwear products
Larger varieties of products
WEAKNESS
Lack of brand name and image in market.
Low customer base
OPPORTUNITIES
Large population in market
Customers interest in latest fashionable footwear
THREATS
Presence of popular brands of footwear
New entrants to the market

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 Land of sufficient area in market
Taking license of business
Building necessary raw materials
Interiors items & equipments
Machinery for manufacturing footwear
Footwear raw materials from the suppliers
Distribution systems for delivering products

Elements of the implementation vehicle

1. Planning & designing of strategies
2. Implementation of business strategies
3. Controlling and Monitoring the
implementation process
4. Performance evaluation

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 Elements included in process flow
1. Analyse of fashion trends
2. Planning of design
3. Manufacturing of products
4. Packaging of products
5. Delivery of footwear products
6. Controlling of whole process
7. Evaluation of performance

Vision
To provide high quality, latest fashion, large
varieties of footwear products.
To maintain good growth rate and high profits.
Mission
1. To be an innovative manufacturers of shoes
2. To provide customer satisfaction and values
Objectives
To maintain high quality standards in business.

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 Use of Ansoffs Matrix in company
Market Penetration
- Existing markets and products
Product development
- Existing market and new products
Market development
- New market and Existing products
Diversifications
- New products and markets

Nine different elements of business models

included
1. Key partners
2. Main activities
3. Value propositions
4. Customer relationships
5. Customer segments
6. Key resources
7. Channels
8. Structure of costs
9. Revenue streams

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 Primary and secondary activities in company
Primary activities
Inbound logistics, Operations, Outbound
logistics, Marketing & sales, Services
Secondary Activities
Infrastructure of firms, Human Resource
Management, Technology development,
Procurement

CAPEX Plan
Financial Projection
Cash flow
Discounted cash flow
Calculation of breakeven point

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 Constant changing conditions fashion
trends in market.
Sufficient and timely supply of raw
materials
Understanding brand loyalty
Effective implementation of strategies &
plans
Effective recruitment & selection process

Higher quality & large varieties of footwear

products
Excellent business strategies
Good distribution channels
Talented and sufficient human capital
Effective analysis of fashion trends

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 Sustainability of the business in beginning
Implementing best techniques of
recruitment
Strategic decisions and strategy
implementation
Ensuring the supply of high quality raw
materials
Effective management policies and planning

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