MICE

A New Paradigm for Tourism

8th UNWTO Asia/Pacific Executive Training Program
on Tourism Policy and Strategy
Bali, 28 April to 1 May 2014
INDONESIA MICE
Ministry of Tourism and Creative Economy
Republic Indonesia
April 2014
 History of MICE Industry

1955
2007 2009 2011 2012 2013
Asia Africa 1990 World Ocean ASEAN
Conference 1st UNFCCC Conference and
ASEAN
Touris APEC
Summit
Visit Coral Triangle Forum
Indonesia Initiative
Year

Jakarta MICE Promotion

Convention Directorate was MICE, one of
Bureau set up 7 thematic
development
ICCA 2007
Member
1996
RI-1 MICE Development
1980 Indonesia to Directorate was set
boost MICE up

2010 2012
Current State of MICE

8.637.275
8.044.462
9.000.000 7.649.731
7.002.944
8.000.000
6.234.497 6.323.730
7.000.000
6.000.000
5.000.000 TOTAL VISITORS
4.000.000 MICE VISITORS
3.000.000
2.000.000
1.000.000
0
190.970 205.037 236.082 251.998 169.243 306.623
2008 2009 2010 2011 2012 2013

2008 2009 2010 2011 2012 2013

MICE 190,970 205,037 236,082 251,998 169,243 306,623
TOTAL
6,234,497 6,323,730 7,002,944 7,649,731 8,044,462 8,637,725
VISITORS
SHARE 3.06% 3.24% 3.37% 3.29% 2.10% 3.55%

Data : Survey MTCE

Current State of MICE : Convention
Current State of MICE : Convention
 Current State of MICE : Trade Exhibitions
Trade Fair Markets by Estimated net SQM sold 2012 (UFI)

Indonesia
Singapore
189.750 VietnamPhilippines
Thailand 308.250 150.250 145.000 Macau
464.250 72.500
Malaysia
Australia 296.000
Pakistan
536.750
72.500 Strong Growth
Taiwan Largely domestic focus
629.250
International organisers
India
810.750 looking for opportunities &
partners
Still underperforming due
Korea China to lack of capacity
826.750 8.996.000

Hong Kong
876.500
Japan
1.932.750 10% 8% 8% 7% 5% 4% 3%
5% 3% 3% 3% 2% 2% 1% 0%
0% 0%
-5%
-10%
-15%
Estimated Size 2011 versus 2012 in % change (UFI) -14%
-20%
 Current State of MICE : MICE Facilities
Jakarta Convention Center
Built in 1992
10th Non-Aligned Movement
Summit in 1992
members of the International
Congress and Convention
Association (ICCA) and AIPC
Trans Convention Center
largest premium meeting,
conference and exhibition venue
in Bandung
setting for up to 6,000 persons
Total Area 3,250 sqm
Bali Nusa Dua Convention Center Jakarta International Expo
4000 available rooms JIExpo has 30 years
impressive 70,000 sq.m garden landscape and a
breathtaking Balinese architecture of a total
experience
held a variety of events in
25,000 sq.m building area
trade and consumer sectors,
The new facilities will include: a total of 3,974
locally and internationally
sqm meeting room , 20 breakout rooms,
plenary space to accommodate 2,000 people and across a diverse scale
over 4 separated rooms
JAKARTA INTERNATIONAL EXHIBITION & Indonesia International Expo &
CONGRESS CENTER Convention Center (IIECC)
Built in 2016 Built in 2014
Total exhibition area of 60,000m Total exhibition area of
70 meeting rooms 60,000m
Parking space for 6,000 cars, 2 Convention Centres
2,000 motorcycles, 150 buses,
marshalling area for 48 trucks
Indonesia MICE Destinations

Medan

Manado
Pekanbaru
Batam
Bintan
Padang/ Palembang Balikpapan
Bukit
Tinggi Jakarta
Surabaya Makasar
Bali
Bandung
Yogyakarta Solo Lombok

Accessibility Past- Events

Venues Human Resource
Supporting Facilities Stakeholders Commitment
 Market Priorities

Skala sedang

MEDAN

BATAM MANADO
Skala sedang
BINTAN

BALIKPAPAN

PALEMBANG

PADANG
JAKARTA
Skala kecil - sedang

SURABAYA
MAKASSAR
Skala sedang
Meeting
BANDUNG
Skala sedang
Incentive
SOLO LOMBOK
SEMARANG
BALI Conference
YOGYAKARTA
Skala kecil - sedang
Exhibition
 Market Priorities
Economic Corridors of MP3EI Priority Industries
Kalimantan Corridor Sulawesi Corridor Papua Kepulauan Maluku Corridor
Oil and Steel Agriculture Nickel Food agriculture Oil and Gas
Gas Bauxite Cocoa Oil and Gas Copper Fishery
Coal Timber Fishery Nickel
Banda-Aceh Palm Oil

Medan

Tanjungpinang Manado
Samarinda Sofifi
Pekanbaru Sorong
Pontianak Gorontalo Manokwari
Padang Palu
Jambi Pangkal Palangkarya Jayapura
Pinang Mamuju

Bengkulu Palembang Banjarmasin Kendari

Ambon
Bandar Makassar Timika
Jakarta
Lampung Semarang
Serang Surabaya
Bandung Lombok
Yogyakarta Merauke
Denpasar
(Bali)
Sumatra Corridor Java Corridor Kupang
Palm Oil Food and Shipping
Rubber Beverages ICT Bali Nusa Tenggara Corridor
Coal Textile Defence Tourism
Shipping Transportation equipment Fishery
Steel Equipment Animal Husbandry
National MICE Strategy

Destination Development Fostering MICE development in 16 destinations :

Capacity building
Coordinating the local stakeholders for
destination development (infrastructure etc)

Industry Development Capacity Building : training

Facilitating certification for corporate and
professionals

Promotion Development Bidding support

Event support
Tradeshow

Institution Development Indonesia MICE Alliance

MICE Supporting Agencies

Central Regional
Government Tourism
JCNEB Promotion
Jakarta Board INCCA
Convention and Indonesian Congress
Exhibition Bureau and Convention
Association
ITPB
Indonesia IECA
Tourism Government Indonesian Exhibition
Promotion Board Companies
Association
Association MICE related
Association
Universities PHRI
& Vocational
Institution
MICE Indonesia Hotel and
Restaurant
Association

Education
National Industries ASITA
Standardization Institution Media Association of The
Indonesia Tours &
Bureau Travel Agencies

SIPCO
Society of Indonesia
Professional
Convention Organizer
 Supporting Agency for MICE

Ministry of Tourism and

Creative Economy Secretariat General

DG of Art and DG of Media, Tourism & Creative

DG of Tourism
Culture Based Design & Science DG of Tourism Economy Resource
Destination
Creative Based Creative Marketing Development
Development
Economy Economy Agency

Directorate of
Directorate of Directorate of MICE and
MICE and Special Professional
Industry Special Interests Certification Center
Interests
Development Development
Promotion

Data and Center of International

Information Education and Relations
Center Training Bureau
 MICE Supporting Agencies

UFI ICCA
Special Events
SITE Product Development
Networking Collateral Capacity
Development
Material Building
Trade Dit of MICE
RoadShow Shows DG of Development
Data Base &
Site Tourism Research
Inspection Promotion DG of
Famtrip Delegate
Marketing Ministry of Destination
Bidding
Boosting
Tourism & Development Standardization

Souvenirs
Event
Support
Help
Desk
Creative
Dit of Industry
Performance Reception Economy Development Data Base

Capacity Building

Center of
In-house
Education & Secretariat training
Competency Training
Standard General Research &
Training Database & Development
Research
International
Relations
Benefits of
MICE and Major Events
MICE : APEC 2013

5.250 officials delegates

1.500 business delegates
3.000 journalists
MICE : APEC 2013

Nation Branding
Networking & business contacts
Business negotiations
Transfer of knowledge
Destination exposure
Capacity Building
Sport Tourism Tourism & Cultural Promotion
International Cycling Race

2009 2010 2011 2012 2013 2014

4 regions 10 regions 12 regions 14 regions 17 regions 18 regions
7 days 9 days 10 days 10 days 11 days 13 days
4 stages 6 stages 7 stages 7 stages 7 stages 9 stages
462 km 551.7 km 739 .3 km 854 km 1000 km 1200 km
Number of international Visitors
Integrating multi-sectors and multi-
regions development
Infrastructure improvement (roads,
bridges, drainages, sanitation, electricity,
internet, telecommunication, airports,
seaports)
Facilities Development (hotels, banks,
Hotel Occupancy transportation, tour & travel, restaurant)

Boosting the local economic

development
Destination Image
MICE Destination Promotion

UFI ICCA
SITE
Networking Collateral
Material
Trade
RoadShow Shows DG of
Site Tourism
Inspection Promotion
Famtrip Delegate
Marketing
Bidding
Boosting

Event Help
Souvenirs Support Desk
Performance Reception
MICE Capacity Building

Certification Program
- Professional Certification
- Corporate Certification

Socialization & Workshop (Technical Assistant) to

local Stakeholders
Challenges

Recognition of business events (MICE) as key economic

growth sector
Integrated support from Government
Development of Integrated Venues & Precincts
No CVB
Human Resource Development (gov and industry)
Future Plans for MICE in country

Put MICE on National Development agenda

Build Indonesia Convention and Exhibition Bureaus
Capacity building program for Indonesia MICE
stakeholders
Strengthening cooperation with industries
Thank You
Terimakasih
Rizki Handayani
Director of MICE and Special Interest Promotion
Ministry of Tourism and Creative Economy
Republic Indonesia