Tias Cocina

Chloe Park, Mehma Chugani, James Tran,

Savannah Moyer, and Ashlen Burtz
Overview
Texan-Mexican style restaurant
Hours: 11AM-10PM

Located on Montgomery row in artsy Bethesda, Maryland, Tias

Cocina offers a wide variety of mouth watering tex-mex style
food ranging from burritos, tacos, enchiladas, chimichangas,
and even churros!
Location
Location: Bethesda, Maryland
Montgomery Row
Mission & Vision
Mission:

Barriga llena, corazn contento.

Translation: Full stomach, happy heart.

Our vision is to be the leading Tex-Mex restaurant within

the DMV area by providing an unforgettable experience
through art, culture, and food.
Layout & Design
50 total seats

10 indoor tables that seat 4 people per table

5 indoor tables that seat 2 people per table
Upcoming events
Opening party

Dia de los Muertos (Day of the Dead)

Competition
Jaleo
Guapo's Restaurant

Competitive advantage

Unique atmosphere
Authentic food
Menu Items- Chipotle Chicken BUrrito
Sales: $6.99
Menu Items-Nachos
Sales: $8.99
Menu Items-Quesadillas
Sales: $6.99
Menu Items- Mexican Sizzling Steak Tacos
Sales: $8.99
Menu Items- Fajitas
Sales: $10.99
Menu Items- Enchiladas
Sales: $11.99
Menu Items-Taco Salad
Sales: $10.99
Menu Items- Chimichangas
Sales: $10.99
Menu Items-Arroz Con Pollo
Sales: $11.99
Menu Items-Churros
Sales: $4.99
Labor Analysis
Labors Hour Used: 3210

Cost of Labor: $36,485.17

Labor Cost Percentage: 37.39%

Sales per labor hour: $30.40

Cost per labor hour: $11.37

Typical Day - salary workers
Typical Day - Hourly workers
Target market & Marketing
Target Market
Families, young individuals, and food enthusiasts.
Marketing Plan
The marketing plan will integrate: social media, direct mail,
cooperative partners (tripadvisor.com/yelp.com) directed towards
families
Where are you going to market?
Social media sites and food blogs
The neighborhoods of EYA on Montgomery Row
SWOT Analysis
Strengths 10 minutes from the #1 concert/theater
location in town, quality of ingredients, family friendly
environment,
Weaknesses Other mexican restaurants could be cheaper,
time consuming quality food prep,
Opportunities Store expansions to other areas,
collaborating with local bands
Threats Unforeseeable circumstances such as weather,
threat of a similar restaurant, food trucks,
faster alternatives
Financial Statement
Were Asking for....
Requested funds: $265,995.47

38 months at 15%
Thank You
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