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SEPTEMBER 2017

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SAP HYBRIS br
THINKING
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OUTSIDE THE BOX

CONFIDENTIAL 1
 ABOUT ME

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1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017

DEVELOPER HEAD OF DEPARTMENT HEAD OF IT TEAM LEAD SOLUTION ARCHITECT (SA) SA

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GWBASIC Turbo Pascal 5 Borland Delphi Java Spring

Graphic Designer + IT PHP Java

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Prepress / Printing + IT Perl

HTML / Javascript / CSS

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E-COMMERCE
Full Text E-COMMERCE

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Full Text Search/SOLR
Search START UP
SAP Hybris
ENTREPRENEUR
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RaufAliev.Ru

CONFIDENTIAL 2
SOFTWARE ARCHITECTURE vs RESEARCH

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GOOD SCIENTIST GOOD ENGINEER

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A Person with Original Ideas Few Original Ideas As Possible
Focuses on unknown Focuses on Known

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Generally broad-minded br Generally narrow-minded, but superpros
Creating tools, approaches, algorithms Implement algorithms
Art of Unix Programming
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Clarity is better than cleverness
Always do the least surprising thing
KISS principle etc.

CONFIDENTIAL 3
SOFTWARE ARCHITECTURE & RESEARCH

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Requirements and expectations
Standard Innovative

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Standard

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Solution

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Innovative
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CONFIDENTIAL 4
SOFTWARE ARCHITECTURE & RESEARCH

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Requirements and expectations
Standard Innovative

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Standard

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Solution

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Innovative
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CONFIDENTIAL 5
CANDIDATES FOR THE RESEARCH

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Hybris uses only a subset of 3rd party software / library /
framework capabilities.

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Examples: SOLR, Drools

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There are 3rd party software / library / framework that seems

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useful for hybris projects.

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Examples: NLP, Machine Learning, Recommendations, AutoForms
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There are 3rd party services that looks useful for hybris
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projects.
Examples: Bot services, Machine learning services
CONFIDENTIAL 6
CANDIDATES FOR THE RESEARCH

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Hybris uses a commercial library that can be replaced with the
free or cheaper version

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Examples: AlpacaJS

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There are hybris limitations that can be overcame by customization

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Examples: SOLR Facet ranges, search synonyms

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CONFIDENTIAL 7
PROOF OF CONCEPT

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PROOF OF
PROBLEM SOLUTION PILOT PRODUCTION
CONCEPT

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ADVANTAGES

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Demonstrates technical feasibility

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Identify potential bottlenecks / stumbling blocks
Verifies that some concept or theory has practical potential

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CAVEATS
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It does not represent the final deliverable
Can still solve the wrong problem

CONFIDENTIAL 8
POC APPROACH

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The most of the The most of the my
discoveries experiments

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have been taking place have been taking place

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at the interface at the interface

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between different between different
sciences. domains.
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CONFIDENTIAL 9
AREAS OF PARTICULAR INTEREST

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1. SEARCH/SOLR

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2. PROMOTION ENGINE/DROOLS
3. SMART SOLUTIONS

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4. SCALABILITY/CACHING

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CONFIDENTIAL 10
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EXPERIMENTS

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HYBRIS IN A NUTSHELL
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CONFIDENTIAL 11
PROOF OF CONCEPT

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CONFIDENTIAL 12
KNOWLEDGE AREAS (SKILL SET)

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Storefront (HTTP, HTML, CMS, MVC, servlets, JSP, JSTL, CSS, JS,
AJAX)

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Data handling and modelling (impex, data modelling, indexes )

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Background processes (cronjobs, events, hybris business processes,
integration, catalog sync)

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Search (SOLR, lucene queres, SOLR clusters, tuning, )

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Customizing backoffice apps (cockpitng, widgets, zkoss,..)
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Core+ applications customization (CIS, OMS, Datahub, EMS, SBG)
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Mobile applications (OCC, Mobile SDK, )

CONFIDENTIAL 13
HYBRIS IN A NUTSHELL

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Framework Integrations Module
Spring based Export/Import language

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JSP Data Data types Functionality
SOLR (ext)
Drools (built-in) Using S.beans

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ZK (backoffice) Custom modules
AngularJS (some components)

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Accelerator modules
Bean model

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Flexible data model Commerce modules
via create/alter DB table
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Accelerators Core modules
templates for solutions
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demo stores Platform ORM, Caching, Security

CONFIDENTIAL 14
ARCHITECTURE

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UI Templates

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Business-specific data models
Accelerator
B2C and B2B demo shops
Placeholders and mocks

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Cart functionality
Checkout components

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E-Commerce Layer
Navigation and search
Customer accounts

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br Database connectors
Platform
Type system
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Extensions system

CONFIDENTIAL 15
EXTENSIBILITY

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New templates, models, functionality

UI Templates

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Custom templates, Business-specific data models
models (to replace OOTB)
Accelerator
B2C and B2B demo shops
REUSE

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Placeholders and mocks
Additions to the e-commerce layer

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Replacement for Cart functionality
core E-Commerce Layer Checkout components

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e-commerce logic Navigation and search
br REUSE Customer accounts
Additions to the platform layer
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Replacement Caching
core platform Platform Database connectors
logic Type system
REUSE Extensions system

CONFIDENTIAL 16
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Search
Marketing
Product Catalog

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Shopping cart & checkout
Logistics

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Contact Center
Accounts & Customers

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Personalization
Integration

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br Integration with SAP
Payment
CMS
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Storefront & UI
System

CONFIDENTIAL 17
TECHNOLOGY MAP

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SERVER-SIDE CLIENT-SIDE LIBS AREAS SPRING RELATED

LIBS
SQL Dependency

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Web Injection
HTML5

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Spring MVC
Javascipt
Spring Integration

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XML and EIP

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br Spring Test
Spring AOP
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CONFIDENTIAL 18